Music Broadcast Ltd. · NSE:RADIOCITY
Music Broadcast — Investor Presentation (April 2020)
23 slides from Music Broadcast's investor presentation, Apr 21, 2020
Slide 1: Investor Presentation filing letter to exchanges
April 21, 2020 1. National Stock Exchange of India Ltd. 2. BSE Limited Exchange Plaza, 5 th Floor Corporate Relationship Department Plot No. C/1, G Block; Bandra (East) Phiroze Jeejeebhoy Towers Mumbai 400 051 Dalal Street; Fort Mumbai 400 001 NSE Scrip Code: RADIOCITY BSE Scrip Code: 540366 ISIN: I
Slide 2: COVID 19 India Lockdown: Impact on Media consumption in Urban India
COVID 19 INDIA LOCKDOWN Impact on Media consumption in Urban India April, 2020 AZ Research PPL, Bangalore 1
Slide 3: COVID 19 - Landscape
COVID 19 - Landscape DELHI NCR – COVID 19 Amongst earliest on lockdown Population: 20 million KOLKATA – Amongst less MUMBAI UA (Including Thane) – affected metros COVID 19 lockdown started earliest Population: 15 million Population: 20 million PUNE - Population: 7 million HYDERABAD UA (Including Sec
Slide 4: COVID 19 - Impact on Media reach
COVID 19 - Impact on Media reach During lockdown TV reach 5.6 Cr followed by Radio 5.1 Cr PRE VS DURING : MEDIUM REACH IN MN. During Lockdown Pre Lockdown 57 56 56 51 50 48 30 30 28 27 27 21 WAT C H T V WATCH CONTENT ON SURF THE INTERNET LISTEN TO FM RADIO READ NEWSPAPER SOCIAL MEDIA LIKE INTERNET W
Slide 5: COVID 19 - Impact on Media engagement
COVID 19 - Impact on Media engagement During lockdown average Radio listener spent 02:36 (HH:MM) on radio listening PRE VS DURING : TIME SPENT PER DAY HH:MM During Lockdown Pre Lockdown 03:30 02:48 02:36 02:07 01:48 01:36 01:18 01:12 01:00 00:54 00:48 00:36 WATCH TV WATCH CONTENT ON SURF THE INTERNE
Slide 6: COVID 19 - Impact on total manhours
COVID 19 - Impact on total manhours During lockdown Radio consumption is 131 million manhours daily PRE VS DURING : MEDIUM DAILY MANHOURS IN MN. During Lockdown Pre Lockdown 194 140 131 102 91 73 49 32 30 25 18 17 WATCH TV WATCH CONTENT ON SURF THE INTERNET LISTEN TO FM RADIO READ NEWSPAPER SOCIAL M
Slide 7: Let's look at city level reach of media vehicles during the lockdown
COVID 19 - Impact on Media consumption LETS LOOK AT CITY LEVEL REACH OF MEDIA VEHICLES DURING THE LOCKDOWN 6
Slide 8: An Overview
An Overview Consumers of media vehicles (in Millions) – During lockdown days Universe (In Mln) Overall Mumbai Delhi Bangalore Hyderabad Pune Kolkata Total Population 84.5 20.4 20.3 12.3 10.0 6.6 14.9 Total Population -18 years plus 61.4 15.0 14.1 9.0 6.9 4.8 11.4 Width of Radio consumption has Proje
Slide 9: Deep dive on time spent on respective media vehicles during lockdown
COVID 19 - Impact on Media consumption LETS DEEPDIVE ON TIME SPENT ON THE RESPECTIVE MEDIA VEHICLES BY THE TARGET AUDIENCE DURING LOCKDOWN 8
Slide 10: Reach of television during COVID lockdown is 56M
REACH OF TELEVISION DURING COVID LOCKDOWN IS 56M AND AVERAGE VIEWER SPENT 40 MINUTES MORE VIEWING TELEVISION Total TELEVISION viewing time GREW BY 39% in Urban India PRE COVID LOCKDOWN DURING COVID LOCKDOWN Regular viewers (In Millions) 50 M 56 M Average daily duration in HH:MM 02:48 25%⬆︎ 03:30 Tot
Slide 11: Social media is almost universal in urban India
SOCIAL MEDIA IS ALREADY ALMOST UNIVERSAL IN URBAN INDIA, AVERAGE PERSON SPENT 18 MINUTES MORE ON SOCIAL MEDIA Total time spent SOCIAL MEDIA GREW BY 25% in Urban India PRE COVID LOCKDOWN DURING COVID LOCKDOWN Regular users (In Millions) 56 M 57 M Average daily duration in HH:MM 01:18 23%⬆︎ 01:36 Tota
Slide 12: Urban India surfs the internet; time spent marginally lower
URBAN INDIA SURFS THE INTERNET AND TIME SPENT ON THIS IS MARGINALLY LOWER DURING LOCKDOWN SURFING the Internet is marginally lower in Urban India PRE COVID LOCKDOWN DURING COVID LOCKDOWN Regular users (In Millions) 30 M 28 M Average daily duration in HH:MM 01:00 10%⬇ 00:54 Total daily duration in Mi
Slide 13: Urban India watches content on OTT; 36 more minutes
URBAN INDIA WATCHES CONTENT ON OTT AND THIS IS STABLE BUT THEY ARE SPENDING 36 MORE MINUTES ON IT Content on Internet viewing time GREW BY 50% in Urban India PRE COVID LOCKDOWN DURING COVID LOCKDOWN Regular viewers (In Millions) 27 M 27 M Average daily duration in HH:MM 01:12 50%⬆︎ 01:48 Total daily
Slide 14: Newspaper readership has dropped, time spent increased
NEWSPAPER READERSHIP HAS DROPPED HOWEVER TIME SPENT AMONGST READERS HAS INCREASED DURING LOCKDOWN PRE COVID LOCKDOWN DURING COVID LOCKDOWN Regular readers (In Millions) 30 M 21 M Average daily duration in HH:MM 00:36 33%⬆︎ 00:48 Total daily duration in Million hours 18 17 13
Slide 15: FM radio reach is 51 million during the lockdown
FM RADIO REACH IS 51 MILLION DURING THE LOCKDOWN AND TIME SPENT GREW BY 30 MINUTES IN URBAN INDIA Total RADIO LISTENING time GREW BY 28% in Urban India PRE COVID LOCKDOWN DURING COVID LOCKDOWN Regular listeners (In Millions) 48 M 51 M Average daily duration in HH:MM 02:07 23%⬆︎ 02:36 Total daily dur
Slide 16: Credibility of media vehicles in the days of COVID
COVID 19 - Impact on Media consumption Lets look at credibility of Media Vehicles in the days of COVID epidemic and the lockdown 15
Slide 17: Credibility of Media vehicles
Overall moderate credibility but higher than Credibility of Media vehicles other vehicles for Radio and Internet 100% 4 7.00 5 8 7 Credibility is per se low for all 90% 5.74 6.27 9 6.00 media vehicles 80% 6.44 22 27 37 5.15 33 4.66 70% 5.00 Interestingly, credibility of 60% 29 46 4.00 Internet and F
Slide 18: Deepdive into the radio landscape
COVID 19 - Impact on Media consumption DEEPDIVE INTO THE RADIO LANDSCAPE 17
Slide 19: Penetration of Radio by SEC segments
Radio listenership has grown significantly Penetration of Radio amongst SEC B, C and D/E … by SEC segments remove % Penetration Radio penetration has grown at 90 88 88 an overall level in Urban India 82 83 85 78 77 70 Barring SEC A, all other SEC 55 segments are showing a healthy growth in penetrati
Slide 20: Time spent on Radio has increased in all SEC segments
Average daily Time spent on Radio has duration in HH:MM increased in all SEC segments PRE COVID LOCKDOWN DURING COVID LOCKDOWN Time spent on Radio has grown ALL 02:07 23%⬆︎ 02:36 by approximately 30 minutes or 23% across segments SEC A 02:00 13%⬆︎ 02:16 Growth is highest in SEC D/E at 28% SEC B 02:0
Slide 21: Place of listening to Radio shifted to in-home
Overall Most Radio listenership has shifted to in- home Place of listening to Radio … listening during the COVID LOCKDOWN shifted to in-home 14 12 16 12 15 Across SEC segments, Radio listenership has shifted to in- 86 88 84 88 85 DURING COVID home LOCKDOWN Base: 2693 However, interestingly, out of O
Slide 22: Mode of listening to Radio is mostly mobile
Most Radio listenership has shifted to mobile Mode of listening to Radio is in the COVID lockdown days mostly mobile 2 7 8 9 4 7 9 4 10 12 11 In the pre COVID 19 days, Car Audio system was a significant 84 87 85 DURING COVID 79 82 2nd mode of listening to Radio → LOCKDOWN this has come down to near
Slide 23: Impact on Radio consumption in Urban India
COVID 19 INDIA LOCKDOWN Impact on Radio consumption in Urban India • Radio had a reach of 51 million in the 6 metros covered in this study as compared to reach of Television at 56 million • During lockdown average Radio listener spent 02:36 (HH:MM) on radio listening, up from approximately 02:07 bef