The Beachbody Company, Inc. · NASDAQ:BODI
The Beachbody — LD Micro Investor Conference 2023
17 slides from The Beachbody's conference presentation, October 2023
Slide 1: The Beachbody Company
The Beachbody Company Ticker: BODY October 2023
Slide 2: Forward-Looking Statements
FORWARD-LOOKING STATEMENTS § This presentation of The Beachbody Company, Inc. (the "Company”) contains “forward-looking” statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense.
Slide 3: The only Fitness, Nutrition and Wellness platform
Ticker: BODY The only Fitness, Nutrition and Wellness platform MYX Connected Bike Key Metrics: Track Record: • Q2-23 Revenue: $134.9 million • History of EBITDA Profitability • Q2-23 Total Paid subscriptions: 1.7 million • Impacted over 30 million consumers • Q2-23 Gross margin: 61% • 786 million vi
Slide 4: Some Key Metrics
SOME KEY METRICS Ticker: BODY Rounded Numbers as of June 30, 2023 120 STREAMING PROGRAMS 1.53M PAID DIGITAL SUBSCRIPTIONS WITH OVER 8,500 196,000 UNIQUE STREAMING VIDEOS 95.2% AVERAGE MONTHLY DIGITAL NUTRITION SUBSCRIPTIONS RETENTION 58% GROSS MARGINS 121M 11 31.6% MONTHLY DAU/MAU STREAMED VIEWS WOR
Slide 5: Management Team
Ticker: BODY MANAGEMENT TEAM A Strong, Collaborative Team with Extensive Experience Carl Daikeler Mark Goldston Co-Founder & CEO Executive Chairman • Chairman and CEO of United Online (and • Home Fitness category pioneer predecessor NetZero) • Co-creator of the first • President and CEO of Einstein
Slide 6: Our Turnaround Story
Ticker: BODY OUR TURNAROUND STORY Completing our Transformation Key Pillars Initiative Status Commentary Cost reduction Complete $125M EBITDA + Capex Improvement New Digital Platform Complete 60% Renewal (same as $99 => $99) Freemium Tier Launches in Nov 2023 98% of visitors can be targeted Selling
Slide 7: Substantial Near-Term Global TAM
Ticker: BODY SUBSTANTIAL NEAR-TERM GLOBAL TAM Operating In a Large and Underpenetrated Market OUR TAMs: PERSISTING HEALTH ISSUES $237 BILLION OPPORTUNITY TOTAL ADDRESSABLE MARKET § 74% of adults in the US are overweight—this presents a massive opportunity IN BILLIONS $49B § Digital Fitness: $13 bill
Slide 8: The Only Holistic Wellness Subscription Platform
THE ONLY HOLISTIC WELLNESS Ticker: BODY SUBSCRIPTION PLATFORM Nutrition & Supplements $100 monthly AOV (average order value) 196K subscriptions Digital Streaming Platform $179 annual membership 1.53 million subscriptions at June 30, 2023 Digital Streaming & Nutrition Programs Personal Development Li
Slide 9: Our Desired Financial Model
Ticker: BODY OUR DESIRED FINANCIAL MODEL § Product Lines (blended Gross Margin at 65–70%) • Digital: 1.53million subscriptions x ARPU (Average Revenue Per User) of $179/annual at 75% GM • Nutrition: 196,000 subscriptions x $100 AOV x 12 months at ~60% GM (1/3 stand alone orders) • Bikes: aim for bre
Slide 10: Selling and Marketing Transformation
SELLING AND MARKETING Ticker: BODY TRANSFORMATION IMPROVING NEW Low CAC Channel Selling and Blog Marketing Channels CEO PR Direct Marketing v Digital Subscriptions Mining the 14M+ v Media Content & Programs: Partner Network Database • Fitness programs • Nutrition programs (diet) Affiliate Marketing
Slide 11: Re-inventing Our LTV to CAC Model
Ticker: BODY RE-INVENTING OUR LTV TO CAC MODEL ROUTE TO MARKETS (CAC) HEALTH ESTEEM FLYWHEEL LTV KEY LEVERS Partner network MINDSET Pricing – variable commission ATTRACT NEW SUBSCRIBERS Margin/costs Customer Database (20M+ social media following) – $0 costs FITNESS Retention SHARE RESULTS Direct acq
Slide 12: Our Social Media Following
Ticker: BODY OUR SOCIAL MEDIA FOLLOWING AS OF AUGUST 2023 Company Micro-Influencers (Coaches/Partners) Beachbody/BODi Shakeology BODiCoach411 Carl Daikeler Emily Fauver Natasha Pehrson Hailey Peters Jess Dukes 4.5M 1.0M 0.8M 0.4M 5.5M 2.4M 1.4M 0.6M Super Trainers Shaun T Ilana Muhlstein Autumn Cala
Slide 13: Our Track Record of New Businesses
Ticker: BODY OUR TRACK RECORD OF NEW BUSINESSES At Each Major Pivot, We Accelerated Our Path to a $1B in Aggregate Revenues YEAR YEARS YEARS OUR KEY PIVOTS LAUNCHED TO $100M TO $1B P90X Franchise 2000 5 17 Shakeology 2009 3 7 BOD 2016 1 6 BODi Health Esteem 2023 1* 5* *Forecast. 13
Slide 14: Summarizing Our Turnaround Story
Ticker: BODY SUMMARIZING OUR TURNAROUND STORY Making Financial Progress on Our Strategies What got us here: Our Transformation journey: § Strong pre-public company track § Dramatically reduced our cost record structure § World’s leading fitness content § Launched a new digital platform library calle
Slide 15: Net Loss to Adjusted EBITDA Reconciliation
NET LOSS TO ADJUSTED EBITDA Ticker: BODY RECONCILIATION Three months ended June 30, Six months ended June 30, (in thousands) 2023 2022 2023 2022 Net loss $ (25,748) $ (41,867) $ (54,936) $ (115,400) Adjusted for : Depreciation and amortization 10,919 19,965 21,632 41,552 Amortization of capitalized
Slide 16: Q&A
Ticker: BODY Q&A 16 16
Slide 17: End
Ticker: BODY END 17 17
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