Slide 1: Building global leadership in Online Classifieds
Building global leadership in Online Classifieds Terje Seljeseth, CEO Schibsted Classified Media
Slide 2: Focus on medium to long term potential
Online Classifieds Focus on medium to long term potential Large established Other established Investment phase - Consistent strong performance - Large untapped potential – for long-term growth 2,875 2,661 2,229 1,603 1,488 1,225 885 902 771 174 90 85 236 228 244 -412 -530 -723 2011 2012 LTM 2011 201
Slide 3: Focus on medium to long term potential
Online Classifieds Focus on medium to long term potential Large established Other established Investment phase - Consistent strong performance - Large untapped potential – for long-term growth 2,875 2,661 2,229 1,603 1,488 1,225 885 902 771 174 90 85 236 228 244 -412 -530 -723 2011 2012 LTM 2011 201
Slide 4: Portfolio management
Portfolio management The rest of the world E.g. France, E.g. Sweden, Italy, Afghanistan Finland Shotgun SnT/701 E.g. Remote launch Vietnam, From Stockholm Indonesia, SCM Brazil The rest of the world INVESTOR DAY 2013 4
Slide 5: Focus on medium to long term potential
Online Classifieds Focus on medium to long term potential Large established Other established Investment phase - Consistent strong performance - Large untapped potential – for long-term growth 2,875 2,661 2,229 1,603 1,488 1,225 885 902 771 174 90 85 236 228 244 -412 -530 -723 2011 2012 LTM 2011 201
Slide 6: Leadership in Italy
Leadership in Italy Google Trends Interest over time (1) Subito eBay Subito as a % of eBay Weekly Visits Growth YoY (%) (2) (000) (3) 110% 20,000 100% +51% 100% 90% 85% 15,000 80% 70% 10,000 60% Total Pages Viewed 50% 5,000 Feb-2013 Oct-2012 Nov-2012 Dec-2012 Apr-2013 Aug-2012 Sep-2012 Jan-2013 May-
Slide 7: Schibsted has now acquired full control of all Spanish assets
Schibsted has now acquired full control of all Spanish Spain assets INVESTOR DAY 2013 7
Slide 8: Goal to build a FINN-like universe in Spain
Goal to build a FINN-like universe in Spain Spain • Strong positions in all verticals Monetization vs Reach • Monetization per user comparable with top SCM operations Revenue Revenue/IU • Substantially increased focus on traffic growth (might hurt revenue) Reach • Complete product makeover (all vert
Slide 9: One of many possibilities in the future?
One of many possibilities in the future? Spain FINNes Finn es Finn es Barcelona INVESTOR DAY 2013 9
Slide 10: Leadership in Austria
Leadership in Austria Google Trends Interest over time (1) Willhaben eBay Willhaben as a % of eBay Weekly Visits Growth YoY (%) (2) (000) (3) 5,000 350% +50% Total Unique Visitors 4,000 300% Total Pages Viewed 250% 250% Total Visits 3,000 200% 169% 2,000 150% 100% 130% 1,000 50% 0 sep.12 nov.12 des.
Slide 11: Leadership in Malaysia
Leadership in Malaysia Google Trends Interest over time (1) Mudah Lelong eBay Mobile visits growth (last 12 months) Weekly Visits Growth YoY (2) (000) (3) 10,000 20.0 +379% (4) 8,000 +57% Millions of visits 15.0 6,000 10.0 4,000 5.0 2,000 0.0 0 nov.12 sep.12 des.12 mai.13 sep.13 jan.13 jun.13 okt.12
Slide 12: Focus on medium to long term potential
Online Classifieds Focus on medium to long term potential Large established Other established Investment phase - Consistent strong performance - Large untapped potential – for long-term growth 2,875 2,661 2,229 1,603 1,488 1,225 885 902 771 174 90 85 236 228 244 -412 -530 -723 2011 2012 LTM 2011 201
Slide 13: Market leadership in Finland
Market leadership in Finland Google Trends Interest over time (1) Tori Huuto Nettiauto Oikotie Tori as a % of Huuto Weekly Visits Growth YoY (%) (2) (000) (3) 3,000 200% Total Unique Visitors 2,500 +75% 143% Total Pages Viewed 150% 133% 2,000 Total Visits 100% 122% 1,500 1,000 50% 500 0% 0 sep.12 no
Slide 14: Market leadership in Chile
Market leadership in Chile Google Trends Interest over time (1) Yapo Rastro OLX Chile Autos Mercadolibre Yapo as a % of OLX Weekly Visits Growth YoY (%) (2) (000) (3) 4,000 1000% Total Unique Visitors 767% 3,000 800% Total Pages Viewed +203% Total Visits 600% 2,000 400% 203% 200% 1,000 88% 0% 0 mai.
Slide 15: Strong competition but rapid growth in Brazil
Strong competition but rapid growth in Brazil Visits New ads Sold items +152% +177% +227% Sep 2011 Sep 2012 Sep 2013 Sep 2011 Sep 2012 Sep 2013 Sep 2011 Sep 2012 Sep 2013 Source: Xiti, site database INVESTOR DAY 2013 15
Slide 16: But the jury is still out in markets with strong competition…
But the jury is still out in markets with strong competition… May lead to: Longer time to monetization Higher investments Even faster product innovation
Slide 17: Building global leadership in Online Classifieds
Building global leadership in Online Classifieds Dynamic portfolio management Actively monitoring performance Successful roll-out of the Blocket and FINN models in mature and emerging markets Achieving/Reaching leadership positions in multiple markets