Slide 1: Fluent, Inc. Investor Presentation August 2022
\— FLUENT AUGUST 2022 \ ) / N Fluent, Inc. \ (Nasdaq: FLNT) Investor Presentation y \
Slide 2: Forward-Looking Statements Safe Harbor
Forward-Looking Statements Safe Harbor Forward-Looking Statements Safe Harbor amended. These forward Jooking statements speak only a ofthe date hereof and are based on the Company's current plans and expectations. While we believe ti ti Tf Non-GAAP Financial Measures This presentation contains “non-
Slide 3: Vision
VISION Connecting consumers with products and services that add value to their lives Accelerate partner growth by helping consumers discover and decide
Slide 4: Over 10 Years of Experience
OVER 12 VEARS OF EXPERIENCE Driving outcome- based marketing solutions for brands Leading digital performance marketplace, enabling 500+ brands and partners across multiple industries. Fluent’s proprietary media portfolio supports clients across US, UK, CA & AU. 262 employees. Offices in New York, T
Slide 5: Fluent Performance Platform
FLUENT PERFORMANCE PLATFORM Leader in Data-Driven Digital Marketing Solutions FLUENT PLATFORM TECH + ANALYTICS + CRM Proprietary Platform Built on Machine Learning and Data Supports Growth of all Verticals ATTRACT & ENGAGE CONSUMERS BRANDS ACROSS VERTICALS, TO OUR DIGITAL PROPERTIES VIA, OFFERING PA
Slide 6: Fluent's Diversified Client Base
Fluent’s Diversified Client Base Consumer Centric Vertical Agnostic Omnichannel Sew ® HEALTH & LIFE SCIENCES a STAFFING & RECRUITMENT MEDIA S ENTERTAINMENT ‘S FLUENT
Slide 7: Engaging Experiences: Fluent Media Properties
ENGAGING EXPERIENCES Fluent Media Properties Get rewarded 23 Stupid Simple Ways to in a flash. Make Extra Cash in o [work from home 43201 Get Started
Slide 8: Example: Consumer User Experience
EXAMPLE: CONSUMER USER EXPRIENCE Enabling consumers to earn, win and save REGISTRATION SURVEY OFFER RM $75 Amazon Gift Card a o you like to shop? ‘S FLUENT
Slide 9: Large and growing market opportunity
Large and growing market opportunity Digital Ad Spending Industry Revenue by Fluent’s Business 2020-24 Pricing Model 100% CPM HYBRID PERFORMANCE PERFORMANCE $300 a +16.3%CAGR $250 ie 32.4% 67.1% CPL $200 $150 $100 $50 sn CPA $o ‘S FLUENT
Slide 10: Strategic Growth
Strategic Growth EXPAND ME! FOOTPRINT DEVELOP OUR PEIEORM STRENGTHEN PERFORMANCE DIA MARKETPLACE Consumer insights Data science Proprietary analytics and technology stack New channels New partnerships + New inventory Drive highly engaged users to sites + Curated consumer experience Expand to new int
Slide 11: Traffic Quality Initiative (TQI)
Traffic Quality Initiative (TQI) RAPIDLY EVOLVING INDUSTRY LANDSCAPE + Consumers: Demand for higher quality digital experiences + Marketers: More effective and sustainable solutions A N + Regulators: Greater expectations of transparency/privacy TRAFFIC QUALITY INITIATIVE ES [==] Shifting from higher
Slide 12: Revenue
Revenue ” Quarterly: (smnit) Annual: 2 LT 2.0 2017 2018 2019 2020 2021 2016" (i Represartethe portion arevenus by OUCagint atibutaba to Flusnt'sbusnses tana flowing the Rel Vt Spit.
Slide 13: Media Margin
Media Margin ™ 9223 9259 $1003 Annual: mi) Quarterly: (Smit) $93.6 8 8 $110.4 2 | ed $922 Sppeceyey 3 $68.9 goon $52.2 7 il| PB GMM AAS VB A WB OS OOP AD Dad, ed eae SSIES > x a SN 2016 2017 2018 +2019 ©2020 ©2021 fe yecetstenctse aont0o ct exoostenard emer cove nics renee rere nacartrcen GMB sete N
Slide 14: Adjusted EBITDA
Adjusted EBITDA © Annual: (Srnil) Quarterly: (Seni) $10.2 $41.2 $444 $32.5 $34.7 $23.7 at 47 2017-2018 «= «2019-2020 -2021 $6.7 52 a S107 EE $9.6 J) EE $10.9 fs $12: J) a $11. 2 — $9.1 Jo a $115 So a $0.0 5) TT $11.6 52 $17.1 SO Mmmm $47 SQ mmm $1.9 $6.4 a8 So es 69.6 29 =o es 57.1 {2 a $7.9 so $97
Slide 15: Balance Sheet Summary
AS OF 06/30/2022: Balance Sheet Summary Cash $26.4 Current Liabilities $54.6 Other Current Assets $80.1 Current Portion LT Debt $5.0 PP&E $1.2 Long-Term Debt, Net” $38.0 Goodwill & Intangibles $143.6 Other Long-Term Liabilities $5.4 Other Long-term Assets $7.8 Shareholders’ Equity ‘S FLUENT
Slide 16: Investment Highlights
Investment Highlights () Forthe definition of eta Mar Exzordanc with GAAP, on a Non GRAF 500+ advertiser clients 1,2MM billable actions daily $150+ Bil, US digital ad spend Accelerating shift to digital and performance CMO need for measurable ROAS "=> demand for true “performance” marketing Expansiv
Slide 17: Appendix: Reconciliations
__ Appendix RECONCILIATIONS ‘FLUENT
Slide 18: Non-GAAP Financial Measures
Non-GAAP Financial Measures We present the Non-GAAP measures media margin and adjusted EBITDA as supplemental measures of our financial and operating performance beceuse our ‘management believes that such information provides use‘ul information to investors about our operating performance, Media rma
Slide 19: Media Margin Reconciliation
Media Margin Reconciliation Sin ations) 1 Resorelaton mesa margin from goss prot oO) {ete ot recon ad aot ate. 70560 “mr butotremu(ectavectdgretinand Mi) 58 marie) ‘rors Prot (eutheof deprecation and nye 207 {toss Prof (extusveof deprecation and 32640 moran of revenue on mata cet cf eer 136) as Meda
Slide 20: Adjusted EBITDA Reconciliation
(sin milions) Reconetlatn of net (loss) came to auste mA: Nets) ncame reas expense.ret Depreciation and ameartzation Loss on ery exinglshnent of eb tect ofiengived asses, Good impaient Leeson dsposl of pry and equ Acer conipnsation expec fr Pua Resta endcertaln serene cost Conan ation and oer rebate
Slide 21: Adjusted EBITDA Reconciliation (Contd.)
Adjusted EBITDA Reconciliation (Contd.) Reconliation of net (loss) income to ‘Set eon o @ @ « A a @ @ ow fF et (oe nae (98) (6027) GIT (I). GILMH) SSE SAAS Sau SIMD SIND ras o nerett pene aa talsmh=n88s=nut)= cate toakSnmta amas we Deprtciton nd anorzon re ee ee ee Neneh aon arene vans ‘ms pod iol i
Slide 22: Fluent, Inc. - Investor Relations
Fluent, Inc. - Investor Relations www.investors.fluentco.com InvestorRelations@fluentco.com (212) 785-0431 ‘S FLUENT