Kewal Kiran Clothing Limited · NSE:KKCL
Kewal Kiran Clothing — Q3 FY22 Earnings Presentation
43 slides from Kewal Kiran Clothing's earnings presentation
Slide 1: Kewal Kiran Clothing Limited
Kewal Kiran Clothing Limited CORPORATE BUSINESS PRESENTATION & Q3 FY22 FINANCIAL OVERVIEW
Slide 2: Disclaimer
Disclaimer This presentation has been prepared by Kewal Kiran Clothing Limited (the “Company”) solely for information purposes without regard to any specific objectives, financial situations or informational needs of any particular person. By attending the meeting where this presentation is being ma
Slide 3: Company Overview
Company Overview
Slide 4: 40+ years of Success filled Journey
40+ years of Success filled Journey Roots dating back to 1980, KKCL prides itself in contribution to the evolving Denim culture in India Integrated Play with presence across Value Chain : Designing - Manufacturing - Branding - Retailing Widespread Distribution : 340+ Exclusive Brand Outlets and 125+
Slide 5: Chairman's Message
Chairman’s Message KKCL, with its strong brands, robust infrastructure, well-entrenched distribution and a culture of innovation, is geared to exceed the demands and aspirations of modern, fashion-conscious consumers As a market, India is predominantly value-seeking. This requires unique business mo
Slide 6: Strong Brand Portfolio
Strong Brand Portfolio 1 Flagship Brand catering to Premium Luxury segment 2 Premium Mid Market Segment Brand 3 Fashion/Partywear Brand Focused on Mid Market Segment 4 Targeted Premium Mass Market Brand 5 Focused Women Wear Brand 6
Slide 7: Killer : Premium Casuals
Killer : Premium Casuals Flagship brand “Killer” imbibes in it the cool confidence of today’s youth and redefines denims, giving a bold character to them
Slide 8: Lawman : Fashion Capital
Lawman : Fashion Capital A glamorous, lifestyle brand, “LawmanPg3” specialises in trendsetting denim and partywear for young adults
Slide 9: Integriti : Youth Culture
Integriti : Youth Culture Reflecting and resonating the ambition and energy of youth, “Integriti” offers a credible, trusted and value proposition across work and casual wear
Slide 10: Easies : Contemporary Semi Formal Wear
Easies : Contemporary Semi Formal Wear A blend of classic and contemporary preferences, “Easies” is reshaping corporate fashion in India through its range of semi-formal menswear, made from the most premium range of fabric and linen
Slide 11: Women Wear : New Avenues
Women Wear : New Avenues “Desi Belle” is an Indo-Western womenswear that exists at the confluence of modern style and desi touch, catering to the contemporary woman
Slide 12: Wide Product Portfolio capitalizing Brands
Wide Product Portfolio capitalizing Brands Bottom Wear Jeans Shorts (Primary Concentration) Trousers + Shirts T-Shirts Top Wear Jackets Accessories Business through Brand Extension : Opportunistic Play capitalizing on Brand Recognition & Entrenchment Deodorants - Shoes - Belts - Masks - Purses - S
Slide 13: Addictions : Accessories Play as a Brand Extension
Addictions : Accessories Play as a Brand Extension The accessories wing of KKCL, “Addictions” offers lifestyle products such as deodorants, watches, wallets, belts and innerwear
Slide 14: Innerwear – From the House of KKCL
Innerwear – From the House of KKCL
Slide 15: Experienced Management
fe Experienced Management
Slide 16: Focused Founding Team
Focused Founding Team Kewalchand P. Jain, CMD Founding Team : The Jain Family • Finance Function Hemant P. Jain, Jt. Managing Dinesh P. Jain, Director Vikas P. Jain, Director • Governance & Compliances Director • Support Functions • Vision & Strategy • Killer Brand • Manufacturing Planning & • Lawma
Slide 17: Proficient Board Independence
Proficient Board Independence – Chairman and Managing Director of Unichem Laboratories Limited and brings onboard rich experience in marketing, research and production Dr. Prakash A. Mody – A doctorate in Organic Chemistry from University of Mumbai and pursued Marketing Management from Jamnalal Baja
Slide 18: Business Ethos : Morality
Company Driven by Inherent Values KKCL : Business Structure Pyramid • Simplicity in Business working : Focused Approach striving towards Profitable growth • Success Driven Philosophy with a Cautious Approach : Follow prototype model with an objective to make “Small to Big” • Financial Sustainability
Slide 19: Spinning the wheel of success
Key Support Functions Finance & Accounts Human Design & Resource & Development Administration Legal & Secretarial Merchandising Information & Technology Manufacturing Retail Advertising & Event Mgt. Spinning the wheel of success . . . 19
Slide 20: Killer – Ready for Life
mare KILLER 3K thisisus READY FOR LIFE
Slide 21: KKCL : Brand Building Platform
KKCL : Brand Building Platform
Slide 22: Brand Building Platform
Design & Development Team : Patented & Copyright Products Brand Building Platform Robust infrastructure, which consists of our office space, design studios, production facilities, supply chain and our well-planned stores, all connected by digitally-enabled processes Tech-led manufacturing capabili
Slide 23: Slide 23
Slide 24: KKCL Corporate Headquarters (Company Owned): Mumbai
KKCL Corporate Headquarters (Company Owned) : Mumbai, Maharashtra, India (spread over an area of approx. 50,000 sq.ft built up area)
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Slide 26: Sales Platform : Expansion Strategy
Sales Platform : Expansion Strategy Traditional Channels : Key to Profitability - Identify Right Channel Partners EBOs (Master Distribution & Direct by Company) Structured & Focused - Nurturing Channel Partners & forging long term Win-Win Philosophy partnerships Methodology MBOs (Distribution Platfo
Slide 27: KKCL's Retail Play
- KKCL’s Retail Play
Slide 28: Slide 28
Slide 29: Strategic Widespread Presence
Strategic Widespread Presence Extensive footprint of directly operated and franchise stores, along with a presence in large format stores, carefully selected multi-brand outlets (MBOs) Exclusive Retail Store Count (As on Dec 31, 2021) MBO Presence COCO FOFO Total Widespread MBO presence through trad
Slide 30: Consumer Awareness Platform
Consumer Awareness Platform
Slide 31: Brand Media & Communication
Brand Media & Communication Brands are the centre of Consumer Communication Process Attitude • Brand Positioning Social Media BRAND DNA Corporate happenings Presence • Brand Traits Glamour College Festivals • Short term and Long term goals of each Brand Women Western wear Cover Page of Re-branded La
Slide 32: Branding Initiative
Branding Initiative Major Branding Initiative with Ahan Shetty • Onboarding of “AHAN SHETTY” as the Brand Ambassador + • Coupled with being the Co-branding Partner for his movie “Tadap” for better visibility 32
Slide 33: KKCL : Clothes for Every Season
KKCL : Clothes for Every Season
Slide 34: Financial Achievement Highlights
Financial Achievement Highlights
Slide 35: Profit & Loss Statement : Y-o-Y for Q3
Standalone basis Profit & Loss Statement : Y-o-Y for Q3 INR Cr Q3 – FY 21-22 Q3 – FY 20-21 Particulars Amount % Amount % Income: Revenue from Operations 171.41 118.04 Expenses Cost of Material Consumed* 103.46 60.4% 74.65 63.2% Personnel Cost 20.67 12.1% 13.94 11.8% Administrative & Other Cost 7.99
Slide 36: Financial Achievement : An Overview
Standalone basis Financial Achievement : An Overview Q-o-Q Operating Revenue COGS INR Cr INR Cr Costs Factors as a % of Operating Income 171.41 120.00 64.0% 63.2% 6.9% 100.00 4.7% 118.04 80.00 62.0% 60.00 12.1% 60.4% 40.00 60.0% Q3 FY22 20.00 74.65 103.46 60.4% - 58.0% Q3FY21 Q3FY22 Q3FY21 Q3FY22 CO
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Slide 38: Brand Wise Performance
Brand Wise Performance Sales Contribution (INR Cr) (% Contribution to Total Sales) Q3FY22 Q2FY22 Q3FY21 93.5 100.6 67.0 (55%) (58%) (57%) 34.2 35.3 20.6 (20%) (20%) (18%) 25.9 20.7 14.5 (15%) (12%) (12%) 6.0 6.7 5.3 (4%) (4%) (5%) 11.1 11.5 9.9 Others (6%) (7%) (8%) 38
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Slide 40: Retail Stores Status
Retail Stores Status COCO / Particulars FOFO / Nos. Total / Nos. Nos. As on 1 April 2021 20 302 322 Opened during the period 5 64 69 Closed during the period 1 48 49 As on 31 December 2021 24 318 342 Under Development / WIP - 74 74 EBOs : Totally spread over an approx. area of over 2,20,000 sq.ft sp
Slide 41: Apparel Sales Performance
Apparel Sales Performance Q3FY22 Q2FY22 Q3FY21 Product Wise Performance Apparel Sales Qty 18.36 20.59 13.15 (Units in Lakhs) Jeans Shirts Trousers T-shirts Others Sales Realisation* 891 809 816 (INR per unit) * Calculated at WSP (Wholesale Sales Price) PRODUCT WISE SALES PERFORMANCE % of Total Sales
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Slide 43: Thank You
Thank You Kewal Kiran Clothing Limited 460/7, I.B. Patel Road, Kewal Kiran Estate, Goregaon (East), Mumbai 400063