Panasonic Holdings Corporation · TSE:6752
Panasonic — Investor Presentation (December 2014)
15 slides from Panasonic's investor presentation, Dec 1, 2014
Slide 1: Appliances Company Business Strategy
Appliances Company Business Strategy December 1, 2014 Panasonic Corporation Appliances Company Kazunori Takami 2 Contents 1. Progress in 2014 2. Aim to achieve 2 trillion yen in consumer electronics 3. Strengthen BtoB Solution 4. Conclusion Copyright (C) 2014 Panasonic Corporation All Rights Reserve
Slide 2: FY2015 Financial Forecast and Progress in Each Business
3 FY2015 Financial Forecast 【 Sales 】 Despite decrease in sales due to backlash from increase in consumption tax and PDP exit, secure increase in sales by growth of air-conditioners etc. 【Operating Profit】 Increase in profit by improvement of air-conditioners and devices (motor) etc. Sales Operating
Slide 3: Roadmap toward sales expansion accompanied with profit
5 Roadmap toward sales expansion accompanied with profit ■ Smooth start to achieve 5% operation profit early <CV2015> <New Mid-term Plan> Establish base of 2 trillion yen Raise profit level of consumer electronics in consumer electronics Establish BtoB foundation Expand oversea BtoB business Operati
Slide 4: Global Appliances Demand
7 Global Appliances Demand ■ Europe is a large market which accounts for a quarter of global demand ■ Asia still has the highest growth rate and is expected to grow further (yen: trillions) FY16 FY1416 composition CAGR 31.4 32.0 32.3 ratio Latin America 10.3% 2.6% North 18.1% 1.4% America Europe 24
Slide 5: Japan: Create new demand by products focusing on customers' emotion
9 Japan 10 Create new demand by products focusing on customers' emotion ■ Increase the brand value by offering customers delightful surprises 【Current savings and debt by head of household】 Debt Focus on seniors who have Savings strong interests in consumer electronics 30’s 40’s 50’s Over 60’S (Sour
Slide 6: Great response to J concept series
11 Great response to J concept series ■ High reputation for user-friendliness and design ■ Expand to other products and aim to 50 billion yen sales in FY17 35 degree C wind to floor Vegetables in the middle compartment, World’s focusing on lightest* freshness ※As of September 17, 2014, of body weigh
Slide 7: Expand in significantly growing Asia
13 Expand in significantly growing Asia ■ Capture middle and high-end zone by “Aspiration Marketing” 【Appliances demand】 2.9 (yen: trillions) 2.3 Most important area for 1.5 achieving 2 trillion yen yen in consumer electronics FY11 FY15 FY19 Source: Company estimate 【Demand composition of households
Slide 8: Strengthen middle/high-end zone and establish AP Asia
15 Growth and improve profitability by strengthening middle/high-end zone ■ Utilize ODM and shift own development resource to middle/high-end zone ■ Launch premium products made in Japan and expand lineup Now From autumn 2014 onward Inverter Constant speed Inverter Constant speed conditioner Made in
Slide 9: Expand premium appliances in Europe
17 Europe 18 Expand premium appliances in Europe ■ Strengthen business in Europe where premium products receive market acceptance 【Average price of white goods by regions】 Accelerate white goods Global average business expansion based on foundation of AV business Asia China Middle east and Africa No
Slide 10: Promotion in Europe (IFA 2014 presentation)
19 Promotion in Europe (IFA 2014 presentation) ■ Send new value through newest products and services ■ Aim to establish position as a premium brand Washing machine Kitchen Refrigerator Premium design Strengthen built-in kitchen Expand lineup by collaboration Beauty Television AV Audio Promote new ca
Slide 11: Establish premium brand with Technics
21 Establish premium brand with Technics ■ Technics brand to lead brand value improvement in Europe ■ Aspire for ripple effect in BtoB business such as automotive and home and living environment [Awareness of Technics brand] (Company research as of November 2013) 64 47 % % 【UK】 【Germany】 Maintained
Slide 12: Strengthen BtoB solution business structure
23 Strengthen BtoB solution business structure ■ Accelerate global expansion by integrated operation of manufacturing and sales <China> Improve product lineup to strengthen solution business by integrating manufacturing and sales <Asia> <Japan> Build network of sales companies Build integrated struc
Slide 13: Cold Chains
25 Cold Chains ■ Expand global business with our advanced CO2 refrigerant system, remote surveillance system etc. Wide range of products Expand global business ■ Expand CO2 refrigerant system CO2 refrigerant installation at once system for stores Convenience stores Supermarkets ■ Globally expand rem
Slide 14: Toward FY2019
27 Toward FY2019 <CV2015> <New Mid-term Plan> Raise profit level of Establish base of 2 trillion yen consumer electronics in consumer electronics Establish BtoB foundation Expand oversea BtoB business Expand 〔２０１８〕 BtoB BtoB business Global top-class Appliances Company Contribute to BtoC “Comfort Li
Slide 15: Disclaimer Regarding Forward-Looking Statements
Disclaimer Regarding Forward-Looking Statements This presentation includes forward-looking statements (that include those within the meaning of Section 21E of the U.S. Securities Exchange Act of 1934) about Panasonic and its Group companies (the Panasonic Group). To the extent that statements in thi