Slide 1: Pillar
pillar
Slide 2: Student loans are the second largest source of debt in the United States
Student loans are the second largest source of debt in the United States 1.6 trillion Outstanding student loan debt 44 million Student loan borrowers in the US 9% growth Year-over-year
Slide 3: Managing student loan debt is a struggle
THE PROBLEM Managing student loan debt is a struggle Student loan repayment is + Difficult to understand - Easy to get wrong + Time-consuming to manage * totally cluetess.. please help! tee dee te ee Pk een eae ererey oF re ree Lend payment pnans ent Gar! ety ender tare eo OMerree Reteeee Onl FE POT
Slide 4: Pillar gives people confidence they're paying back their student loans the right way
Pillar gives people | confidence they're « paying back their student loans the | _ right way.
Slide 5: Pillar helps users manage their student loans
Pillar helps users manage their student loans Personalized recommendations Based on users’ income, spending, and loan information Easy access to the most important information Swipeable cards show relevant information users need. They update each time a user reaches a milestone Simple payment flow U
Slide 6: Our advice helps users save money
Our advice helps users save money Total user control Users accept recommendations or create their own payments. They control the amount, frequency, and timing x Pane ements pew ot Hid ent tere Bh OB ee he Hiren of pe toe Focus on the impact Pillar always reminds users of the benefits of their paymen
Slide 7: We give users confidence in their financial future
We give users confidence in their financial future Pillar clearly shows how actions impact loan repayment. Achievabie, incremental milestones help the user maintain momentum. er eee FUTURE YOU WILL BE SO PROUD OF Optimistic interface & friendly language Our voice & tone is encouraging and optimistic
Slide 8: Pillar is different than any other product on the market
Pillar is different than any other product on the market HR Benefit Providers “Round Up" Apps Financial Literacy Tools Content Providers pillar Sradery Leen Gerace tutor a Cnpper Qrergfd Surrner Grad Accessios — Shabert (oan Mero, MerdWatet Fart weratewe Ler Business Model B2C 828 8282C Personalized
Slide 9: We make money through a monthly subscription fee
We make money through a monthly subscription fee Users Monthly Fee Months / Year Yearly Revenue At 2M users, Pillar will have captured just 4% of the student loan market
Slide 10: We've found scalable channels to acquire users
We've found scalable channels to acquire users Social Media Referrals & WOM Content & Influencers Posts on FB, 1G 40% of new users Write high-quality content Reddit, and Twitter SIGN Up Organically to boost search results We expect the percent of new users coming from Referral & WOM to grow signific
Slide 11: Prove Concept
Prove Concept 7019 Build app in OF Launch waitlist in O2 tterate in O3 Public launch in Q4 Enable better decision making in other areas of a user's financial life
Slide 12: $12 000,000,00 ‘ a
$12 000,000,00 ‘ a
Slide 13: The Team
Slide 14: Team backgrounds / past employers
tripadvisor Google fiverr BL'NK-HEALTH Klarna.
Slide 15: Pillar
pillar