Smith & Wesson Brands, Inc. · NASDAQ:SWBI
Smith & Wesson Brands — Investor Presentation (September 2004)
27 slides from Smith & Wesson Brands's investor presentation, Sep 21, 2004
Slide 1: Smith & Wesson: Trust. Quality. Innovation.
Smith &Wesson’ ‘Trust. Quality. Innovation. Made with American Pride www.smith-wesson.com
Slide 2: Forward-looking statements
SMITH & WESSON HOLDING CORPORATION Certain statements contained in this presentation may be deemed to be forward-looking statements under federal securities laws, and the Company intends that such forward-looking statements be subject to the safe-harbor created thereby. Such forward-looking statemen
Slide 3: Presenters, market cap and shares outstanding
PRESENTED BY: Roy Cuny - President and CEO John Kelly - Chief Financial Officer AMEX: SWB MARKET CAP: $52.8 million SHARES OUTSTANDING: 31,064,048 SMITH & WESSON HOLDING CORPORATION
Slide 4: Position in the Market
POSITION IN THE MARKET Largest U.S. manufacturer of handguns by 25% margin Largest U.S. exporter of handguns Largest manufacturer of handcuffs in the U.S.
Slide 5: Vision: Increase Shareholder Value
VISION INCREASE SHAREHOLDER VALUE (AMEX: SWB $1.79 PER SHARE SEPTEMBER 15, 2004) FOCUS ON THE CORE BUSINESS
Slide 6: Target Markets
SPORTS ENTHUSIASTS TARGET SHOOTERS GAME HUNTERS PERSONAL PROTECTION TARGET MARKETS U.S. AND INTERNATIONAL HOMELAND SECURITY FEDERAL GOVERNMENT LOCAL AGENCIES LAW ENFORCEMENT MILITARY
Slide 7: Go-to-Market
GO-TO-MARKET SPECIALIZATION OF MARKETING AND SALES RESPONSIBILITIES NEW LAW ENFORCEMENT AND FEDERAL SALES MEDIA INTERACTIONS ADVERTISING/BRAND IMAGING CONSUMER FOCUSED
Slide 8: Consistent Thematic Ads
CONSISTENT THEMATIC ADS a
Slide 9: T.V. Expand Targeted Demographics
T.V. EXPAND TARGETED DEMOGRAPHICS
Slide 10: Product Innovation
PRODUCT INNOVATION FY 2003 9 NEW PRODUCTS FY 2004 9 NEW PRODUCTS FY 2005 MORE NEW PRODUCTS NEW CALIBERS: S&W 500 FAMILY NEW MODELS: 1911 FAMILY/OTHER PISTOLS NEW MATERIALS: SCANDIUM FAMILY NEW WALTHER: G-22 RIFLE EXCITING OUR CUSTOMERS
Slide 11: New Handgun Products for 2004
NEW HANDGUN PRODUCTS FOR 2004 Pistols Model SW1911Sc Model SW1911 Model 22A Revolvers Model 500 - 4'' Barrel Model 325PD Model 351PD
Slide 12: New Handgun Products for 2004
NEW HANDGUN PRODUCTS FOR 2004 Performance Center Model 1911 Model 327 Model 952 Stainless New Combinations Model 642 with Laser Grips Model 637 Carry Combo Model 908S Carry Combo
Slide 13: Licensing and Branding
LICENSING AND BRANDING Leverage the 150-plus-year-old "Smith & Wesson" name Ensure consistent image of Smith & Wesson brand Quality, dependability, American made History, tradition, heritage Safety, security, protection Worldwide brand Forward goal, "increase essence of brand" and build high margin,
Slide 14: Smith & Wesson and the Future: Increasing Value for Stockholders
SMITH & WESSON AND THE FUTURE INCREASING VALUE FOR STOCKHOLDERS
Slide 15: Track Record, Q1 Update, Guidance, Financial Progress
TRACK RECORD FY 2005 Q1 UPDATE FY 2005 GUIDANCE FINANCIAL PROGRESS
Slide 16: Financial Overview
FINANCIAL OVERVIEW (in millions)
Slide 17: Financial Overview
FINANCIAL OVERVIEW (in millions)
Slide 18: First Quarter Results
JULY 31, 2004 JULY 31, 2003 NET PRODUCT SALES $27.8 $28.8 NET INCOME $1.5 $.6 EARNINGS PER SHARE $.04 $.02 FIRST QUARTER RESULTS In millions except per share data
Slide 19: Guidance Fiscal Year 2005
FISCAL 2004 FISCAL 2005 NET PRODUCT SALES $117.9 $123 - $129 NET INCOME $1.4 $5.4 - $6.4 EARNINGS PER SHARE $.04 $.16 - $.19 GUIDANCE FISCAL YEAR 2005 In millions except per share data
Slide 20: Investing for the Future: Capital Expenditures
2003 2004 2005 4.2 5.7 9 CAPITAL EXPENDITURES (in millions) INVESTING FOR THE FUTURE
Slide 21: Forward Strategic Plan Fiscal Years '05, '06, '07
FORWARD STRATEGIC PLAN FISCALS YEARS '05, '06, '07 BE CUSTOMER CENTRIC UNMATCHED QUALITY MAXIMIZE OPERATIONAL EFFICIENCY STRENGTHEN BENCH PLANNED AND BEING EXECUTED
Slide 22: Enhanced Distribution Network
ENHANCED DISTRIBUTION NETWORK DEEPEN RELATIONSHIPS WITH DISTRIBUTORS PULL VERSUS PUSH DEALER STRATEGY EXPAND RETAIL OUTLET OPPORTUNITY INCREASE SELECTED ADVERTISING TO DRIVE DEMAND
Slide 23: Operational Efficiency
OPERATIONAL EFFICIENCY HARD LINK BETWEEN STRATEGY AND PRACTICE LEAN MANUFACTURING SINCE 11- 02 LEAN SIX SIGMA SINCE 5- 04 INVENTORY MANAGEMENT PLANT TECHNOLOGY ADVANTAGE PROCESS INNOVATION GROSS MARGINS TURNS QUALITY THROUGHPUT
Slide 24: Investment Highlights
INVESTMENT HIGHLIGHTS LEADING IN PRODUCT INNOVATION DEEPENING LEAN SIX SIGMA DRIVING OPERATIONAL EXCELLENCE ENHANCING TECHNOLOGY/AUTOMATION IMPLEMENTING MARKETING AND SALES PLAN DRIVING REVENUE, MARGINS, EARNINGS
Slide 25: Innovation, Strategy, Execution, Shareholder Value
SMITH & WESSON INNOVATION STRATEGY EXECUTION SHAREHOLDER VALUE
Slide 26: Investor Contacts
SMITH & WESSON HOLDING CORPORATION AMEX: SWB Smith & Wesson Holding Corporation 2100 Roosevelt Avenue Springfield, MA 01104 Investor Contacts John Kelly, CFO 800-331-0852 Patty Bruner, Investor Relations Christensen 480-614-3009
Slide 27: Smith & Wesson: Trust. Quality. Innovation.
Smith &Wesson’ ‘Trust. Quality. Innovation. Made with American Pride www.smith-wesson.com
Smith & Wesson Holding — Investor Presentation (September 2004) on 6ix