Slide 1: First Quarter Results FY2021/9 Q1
LIFULL Co., Ltd. First Quarter Results IFRS FY2021/9 Q1 (October 2020 - December 2020) Disclaimer The opinions and projections, etc. contained herein represent the judgment of LIFULL Co, Ltd. at the time this document was prepared, Please be aware that various reasons. We provide no guarantees regar
Slide 2: Index
Index 1. FY 2020/9 First Quarter Financial Results P2 2. Overview of the 5-Year Management Strategy P9 CFY 2021/9 - FY 2025/9) 3. Segment Update HOME'S Services Pil Overseas P 20 Other Businesses P 24 4. Appendices P27 5. IR Team Contact Information P43 rq LJ LIFULL
Slide 3: First Quarter Financial Results
r “I First Quarter Financial Results L (October 1, 2020 - December 31, 2020) a | rq LJ LIFULL
Slide 4: Consolidated income statement
9,202 8,271 -930 -10.1% *1 1,116 945 -171 -15.3% *2 7,031 6,448 -582 -8.3% 2,535 2,345 -190 -7.5% *3 2,559 2,155 -404 -15.8% *4 170 96 -73 -43.5% *5 490 506 +15 +3.1% 1,274 1,345 +71 +5.6% -9 -83 -73 +0.0% 1,044 794 -250 -23.9% *6 11.3% 9.6% -1.7pt - 527 400 -127 -24.1%
Slide 5: Results by segment
9,202 8,271 -930 -10.1% 6,763 6,346 -416 -6.2% 2,006 1,440 -565 -28.2% 432 484 +51 +11.9% 1,053 877 -176 -16.7% 1,018 887 -130 -12.8% 170 172 +1 +0.8% -141 -190 -48 - 6 7 - +13.5%
Slide 6: Consolidated balance sheet
23,083 21,346 -1,737 -7.5% -2,049 -162 +167 +75 +153 32,236 32,115 -121 -0.4% -103 -225 +875 -37 -334 -312 55,319 53,461 -1,858 -3.4% 16,016 13,894 -2,121 -13.2% -568 -1,202 -752 5,656 5,502 -154 -2.7% +66 -192 -14 21,672 19,397 -2,275 -10.5% -296 33,647 34,064 +416 +1.2% +704 254.17 257.26 +3.09
Slide 7: Cash flow
+958 +742 +495 +510 +548 +204 677 -1,087 -1,764 -846 -293 +228 * -1,041 -707 -1,208 +11 - -77 -18 -96 -85 -550 -185 +364 - -385 -485 -161 +95 +464 +2,000 +234 -3,283 -251 -2,094 -931 +1,163 -587 -689 -223 -232 +1 +11 -1,819 -2,049 - 7,419 13,912 +6,493
Slide 8: Progress against full-year forecast
38,476 8,271 21.5% 38,476 8,271 21.5% 4,971 945 19.0% 29,485 6,346 21.5% 30,032 6,448 21.5% 6,320 1,440 22.8% 10,158 2,345 23.1% 2,670 484 18.1% 10,957 2,155 19.7% 870 96 11.0% 2,001 506 25.3% 6,045 1,345 22.2% -38 -83 - 3,434 794 23.1% 8.9% 9.6% - 2,033 400 19.7%
Slide 9: Consolidation of Group Subsidiary Offices
i Consolidation of Group Subsidiary Offices With our shift to working from home, we have consolidated a number of group subsidiary offices. This has allowed us to reduce costs as well as provide an environment more conducive to collaboration across the Group for future growth. Deni. UL Meader ship F
Slide 10: 5-Year Management Strategy
r 5-YEAR T MANAGEMENT | STRATEGY , rq L LIFULL
Slide 11: Focus of 5-Year Management Strategy (FY2021/9 - 2025/9)
i Focus of 5-Year Management Strategy (FY 2021/9 - 2025/9) Rooted in our credo “Altruism,” we will focus on our core businesses and expand by finding solutions to diverse issues Finding Solutions to HOME’S DIVERSE SERVICES ISSUES Focus Areas OVERSEAS of the LIFULL GROUP Soon rq LJ LIFULL 10
Slide 12: Segment Update: HOME'S Services
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Slide 13: LIFULL HOME'S Service Recovery
i LIFULL HOME’S service Recovery Revenue has continued to recover since the first State of Emergency in Japan was lifted on May 27, 2020. HOME’S Services Quarterly Revenue Trend Year-over-Year Revenue Trend cere FY 2020/9 FY 2021/9 MFY 2019/9 FY 2020/9 @™ FY2021/9 State of Q2 Q3 Q4 Emergency ae 76)
Slide 14: Key Performance Indicators: Client Network and ARPA
™™ LIFULL ba i Key Performance Indicators Client Network and ARPA HOME’S The client network has reached its highest level due to active on-boarding initiatives. Drop in ARPA due to pandemic-related revenue loss and expansion of the client network. 3-Month Average 3-Month Average Client Netwo ARPA Py
Slide 15: Advertising Initiatives to Boost Media Presence
i Advertising Initiatives to Boost Media Presence In addition to broadening the broadcast regions for LIFULL HOME’S commercials to further increase brand awareness, we have also released a series of online videos showcasing features of the website. Launched Nov. 2020 TV Commercials Online Videos ‘"s
Slide 16: Simple and Relaxed Moving - Nice-to-Have Search Options
i Simple and Relaxed Moving -Nice-to-Have Search Options— New search experience which allows users to add nice-to-have criteria to the features of their current home to find an even better place to live. New User Search 6 ’ Real Estate i Portal =} FIRST; Released Dec. 2020 Nice-To-Have Search Settin
Slide 17: More Moving-Related LINE Features
i Simple and Relaxed Moving - More Moving-Related LINE Features - More options to contact real estate agencies and simplify users’ search for a new home using the messaging app, LINE. Property Inquiries via LINE! We have added a button that allows users to contact realtors via LINE instead of callin
Slide 18: Omnichannel Expansion for More Convenience
i Omnichannel Expansion for More Convenience -Sumai No Madoguchi- Expanding coverage and increasing online support to manage increasing numbers of consultations. Face-to-face and online consultations between Oct. - Dec. m Face-to-Face SXx+ @ Online 2018) FY2018 FY2019 FY2020 FY2021 r— Total Consulta
Slide 19: Safer Moving - Management Reports
i Safer Moving -Management Reports- We now offer management reports on condominiums to home-seekers for a safer moving experience - a first for Japanese real estate portals. Released on rr ao S | pC uruinones Ny Feb. 3, 2021 Condominium vo anim YI RELEASED 2017 Management Reports CHa y L = Se ee 5 =
Slide 20: LIFULL HOME'S Media Presence - Traffic and Inquiries
i LIFULL HOME’S Media Presence - Traffic and Inquiries— Maintaining growth in both traffic and numbers of inquiries LIFULL HOME’S Organic Traffic Inquiries via LIFULL HOME’S (Traffic excl. paid acquisition and affiliate sites) State of Emergency FY 2020/9 Ql MFY 2019/9 +27% +26 | FY 2020/9 +21% FY 2
Slide 21: Segment Update: Overseas
rq LJ LIFULL rr L Segment Update OVERSEAS 4 al 20
Slide 22: LIFULL CONNECT - Operations
i LIFULL CONNECT -operations-— Paying close attention to business environment and flexibly implementing cost controls to maintain a high levels of profitability. Revenue and Gross Profit Margin Efficient Cost Management (Aggregation Sites) FY 2019 FY 2020 Miscellaneous Expenses Optimization Flexible
Slide 23: LIFULL CONNECT - Reaching an Interested Audience
i LIFULL CONNECT -Reaching an Interested Audience- Maintaining pre-COVID traffic levels despite reductions to paid traffic acquisition Total LIFULL CONNECT Traffic Breakdown of Traffic (All Sites Operated by LIFULL CONNECT) +16% Potential at same level of paid aca. +2 2% Paid Organic Q2 Q3 fey Ql MF
Slide 24: LIFULL CONNECT - Expanding the Network
LIFULL CONNECT —Expanding the Network — Continuing progress on direct (portal) markets while strengthening the connections between the sites on our network to increase the overall value we provide. Staff by Business Full-Time Equivalent (FTE) -11% +2% CPC Direct Other 2020/4 2020/12 23
Slide 25: Segment Update: Other Businesses
rq LJ LIFULL re Segment Update "| OTHER L BUSINESSES _ 24
Slide 26: LIFULL FaM - Integration into Regional Revitalization
i LIFULL FaM - integration into LIFULL Regional Revitalization- We have announced the integration LIFULL FaM on Feb. 12, 2021 Chttos://lifullcom/en/news/). We believe that integrating LIFULL FaM into the Regional Revitalization will promote continued growth. After April 2021 | LIFULL ‘ol LIFULL __ A
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Slide 28: Appendices
Appendices Copyright(c) LIFULL Co, Ltd. All Rights Reserved.
Slide 29: Corporate Information
i Corporate Information (os of December 31, 2020) Company LIFULL Co., Ltd. Stock code 2120 TSE Ist Section) Representative Takashi Inoue, President and CEO History Mar. 12,1997 Established Oct. 2006 Listed in TSE, Mother’s Section Mar. 2010 Listed on TSE Ist Section Capital JPY 9,716 mil. Stock issu
Slide 30: LIFULL HOME'S
LIFULL HOME’S LIFULL HOME’S Real Estate and Housing Information Site + One of the largest real estate listing sites in Japan + Apart from property listings, LIFULL HOME’S also features an in-house Quality Screening Team to ensure the reliability of listing information. * Constantly evolving, the sit
Slide 31: Primary Group Companies
Primary Group Companies (Listed according to date of founding / acquisition) + Planning and operation of the real estate and housing information website, LIFULL Rumah PT. LIFULL MEDIA INDONESIA’ + Planning and operation of the service for Japanese resident officers assigned to Jakarta, LIFULL Concie
Slide 32: Segments and Primary Services
rq Lo Segments and Primary Services HOME’S Services Overseas Other Businesses LIFULL HOME’S AD Master (former Renter’s Net) NabiSTAR Advertising & Consulting Agency (LIFULL Marketing Partners Co, Ltd.) Kenbiya (Kenbiya Co, Ltd.) ECT) Mitula (LIFULL CONNECT) Nestoria (LIFULL CONNECT) RESEM (LIFULL CO
Slide 33: Annual Revenue and Timeline of Company Growth
Annual Revenue and Timeline of Company Growth 40 35 30 25 20 16 10 rq Lo (billion yen) NEXT CO,, Ltd. (Former Company Name) founded — Capital Tie-up with (Merged in 2017) t HOME'S launched ' i Rakuten Co, Ltd, Acquisition of Earnings Forecast : ni rec Mitula ' Revision due to Changed fiscal year irr
Slide 34: Quarterly financial data
FY2017/3 FY2017/9 FY2018 FY2019 FY2020 FY2021 Unit : JPY mil Q1 Q2 Q3 Q4 Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Revenue 6,846 6,910 7,107 9,056 7,793 8,154 8,128 9,541 8,345 8,549 8,391 11,208 9,753 9,944 9,202 9,983 7,706 8,510 8,271 HOME'S Services Business 5,616 5,782 5,955 7,662 6,472 6,81
Slide 35: Quarterly margin ratios
11.4% +1.1pt 12.5% -0.4pt 12.1% -0.7pt 11.4% 20.6% -4.0pt 16.7% +4.5pt 21.1% +3.4pt 24.6% -1.9pt 28.0% -0.2pt 29.9% 27.8% -1.8pt 26.1% -0.7pt 23.5% 24.1% +4.1pt 27.6% +0.8pt 28.4% 19.4% 14.0% +5.5pt -8.1pt 11.3% 9.6% -1.7pt
Slide 36: Quarterly Results LIFULL CONNECT
I Quarterly Results LIFULL CONNECT Currently seeing recovery from decrease in revenue due to the COVID-19 pandemic Results from LIFULL CONNECT* in EUR (ill Pr« Unit: 1000 EUR mM | | | 11,693 a2 @ aia @ @& a a a! a2 8 Qi a @ @& a&i a a a aia FY2015/3 | FY2016/3 _Y2017/3 FY2017/9 | FY2018 | FY2010 FY2
Slide 37: Overseas Segment Results: Segment Profit and Loss
I Overseas Segment Results Segment Profit and Loss (Quarterly Trend) Despite the ever-changing situation due to the on-going pandemic, we continuing to secure profits while making investments to make ourselves even more competitive Quarterly Segment P&L MLIFULL CONNECT @ international Division ml De
Slide 38: Other Businesses - Segment Sales Revenue (Quarterly)
I Other Businesses - Segment Sales Revenue (Quarterly) - Existing businesses driving revenue growth Qu @ Existing businesses *2 ™ Other new businesses Cincorporation-type company split) | | | a3 Qh | a @ | a Founding of 4 companies Q3 FY 2016/3 a a2 au | al rq LJ eIFULL ‘erly Revenue Unit: JPY mil T
Slide 39: Other Businesses Segment Profit and Loss (Quarterly)
Other Businesses Segment Profit and Loss (Quarterly) rterly Segment Profit and Loss #iUhiewagull Transfer of LHL Existing businesses! Il Other new businesses se | 60 71 i 44 33 76 «(f1 38 42 aot ait H 8 -161 8 1 2 455 17 - a a2 G8 A GHC a @2 a3 a4 | a SH Os HJ FY 2016/3 FY 2017/3 FY 2017/9 FY 2018/9
Slide 40: Sufu Search / unii Search
Sufu Search unii Search https://sufu.lifull.net/ https://unii.lifull.net/
Slide 41: Number of Apartments for Sale
Annual 2019 2020 2018 2019 2020 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 (Jan-Dec) (Jan-Dec) (Jan-Dec) Capital Region 37,132 31,238 27,228 1,421 2,206 2,259 1,932 1,819 2,359 2,007 3,293 6,392 1
Slide 42: Total Vacant Dwellings
Total Vacant Dwellings Other 348.7 For 5,400 Rent 5,245 432.7 4,726 4,997 4,116 4,436 3,781 ～ ～ As Second For Sale Dwelling 29.3 38.1 60,000 50,000 40,000 30,000 20,000 10,000 0
Slide 43: (Ref.) Overseas competitors
(Ref.) Overseas competitors Competitors have high market capitalization due to their user shares in each country. [Rightmove, UK] Revenue ¥39.1 bil. (YoY+8%) EBITDA ¥29.4 bil Net Profit ¥23.4 bil As of September, 2021 (Forecast) arket Cap ¥4,247.4 bil. i et ¥759.8 bil. As of December, 2019 s of Marc
Slide 44: IR Team Contact Information
i IR Team Contact Information IR Site Japanese hittps://LIFULL.com/ir/ English https://LIFULL.com/en/ir/ E-mail ir@LIFULL.com TEL +81-3-6774-1603 DX] E-mail ir@tirULtLcom (Weekdays 10:00 - 18:00 JST) Annual Report 2019 Other Information about LIFULL [Fj] Facebook Page Japanese Z Turow https://lifull