Baozun, Inc. · NASDAQ:BZUN

Baozun — Q1 2023 Earnings Presentation

15 slides from Baozun's earnings presentation, May 25, 2023

  1. Slide 1: 1Q 2023 Earnings Presentation

    1Q 2023 Earnings Presentation May 25, 2023

  2. Slide 2: Disclaimer

    Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the “Company”) in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in

  3. Slide 3: Baozun Business Transformation

    Baozun Business Transformation Baozun E-Commerce Baozun Brand Management Baozun International (BEC) (BBM) (BZI) Core business Growth & profitability focus Long term opportunity • Cultivate China e-commerce market, enhance • 360° brand management • Glocalization service depth and value proposition •

  4. Slide 4: 1Q23 Financial Highlights

    1Q23 Financial Highlights Non-GAAP Operating Non-GAAP Net Income / Operating Revenue Income / (Loss) (1) (Loss) to Shareholders(2) Cash Flow(3) RMB 1.9 bn RMB (10) mn RMB (13) mn improvement of -5% YoY + 338 mn YoY • Triple digit year-over-year growth for BEC • Significantly narrowed operating loss

  5. Slide 5: 1Q23 Revenue Breakdown

    1Q23 Revenue Breakdown Total Net Revenues Revenue Contribution by Business Model RMB mn Service - VAS, 1,984 1,888 46% Product Product Sales Sales -BEC, 25% 35% Product 1Q2022 1Q2023 Sales - Total net revenues Service - Store Operations, BBM, 10% 19% Revenue YoY Change Breakdown by Segment Revenue C

  6. Slide 6: Profitability Trend

    Profitability Trend Cost of Products Gross Profit (1) RMB mn RMB mn 70% 73% 70.0% 596 1,388 1,383 50.0% 505 30.0% 10.0% -10.0% -30.0% -50.0% 1Q2022 1Q2023 1Q2022 1Q2023 Cost of Products Gross Profit Gross Margin Non-GAAP Income / (Loss) from Operations (2) Non-GAAP Net Income / (Loss) (3) RMB 40 mn

  7. Slide 7: Cash Flow Walk 4Q22 vs 1Q23

    Cash Flow Walk 4Q22 vs 1Q23 RMB Mn Operating Cash flow improved 338MM year-over-year, through better account receivable and account payable management & inventory procurement control 31/12/2022 Cash Operating Investing Financing Foreign 31/03/2023 Cash & & Cash Equivalent Exchange Cash Equivalent Ba

  8. Slide 8: Baozun Brand Management engages in holistic brand management for a selected portfolio of brands

    7 BAOZUN BRAND MANAGEMENT (BBM), ENGAGES IN HOLISTIC BRAND MANAGEMENT FOR A SELECTED PORTFOLIO OF BRANDS STRATEGY & BRANDING & RETAIL & EC SUPPLY CHAIN & TECHNOLOGY TACTIC MARKETING OPERATIONS LOGISTICS EMPOWERMENT Our technologies and insights enable us to forge a sustainable, symbiotic relationshi

  9. Slide 9: Prioritize Smooth Post-Acquisition Transition of GAP China

    Prioritize Smooth Post-Acquisition Transition of GAP China 189MM Approx. 55% 1Q23 Revenue Contribution 1Q23 Gross Margin Refine Product & Merchandizing Strategies Build Supply Chain Infrastructures Enhance Back-end Systems Develop Right Talent Pool 8

  10. Slide 10: Q&A

    Q&A 9

  11. Slide 11: Appendix

    Appendix

  12. Slide 12: Selected Consolidated Statements of Income

    Selected Consolidated Statements of Income For the year ended For the three months ended December 31, March 31, in RMB '000 2020 2021 2022 2022 2023 Product sales 3,906,611 3,873,589 2,644,214 680,840 666,069 Services 4,944,952 5,522,667 5,756,417 1,303,318 1,221,727 Total net revenues 8,851,563 9,3

  13. Slide 13: Reconciliations of GAAP and non-GAAP Financial Measures

    Reconciliations of GAAP and non-GAAP Financial Measures For the year ended For the three months December 31, ended March 31, In RMB ’000 2020 2021 2022 2022 2023 Income (loss) from operations 558,677 7,021 33,287 (41,170) (40,629) Add: Share-based compensation expenses 108,440 196,547 142,381 35,040

  14. Slide 14: Selected Consolidated Balance Sheet Data

    Selected Consolidated Balance Sheet Data For the year ended For the three months December 31, ended March 31, in RMB '000 2020 2021 2022 2022 2023 ASSETS Cash and cash equivalents 3,579,665 4,606,545 2,144,020 3,365,645 1,545,800 Restricted cash 151,354 93,219 101,704 10,058 50,443 Short-term invest

  15. Slide 15: Thank You!

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