Cera Sanitaryware Limited · NSE:CERA
Cera Sanitaryware — Investor Presentation (May 2019)
25 slides from Cera Sanitaryware's investor presentation, May 2019
Slide 1: Cera Sanitaryware Limited Corporate Presentation
Cera Sanitaryware Limited Corporate Presentation May 2019 Style. Innovation. Leadership
Slide 2: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Cera Sanitaryware Limited company, have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities,
Slide 3: Contents
Contents Company Overview 4 Key Differentiators 14 Financial Overview 29 Industry Growth Outlook 32 3
Slide 4: Premier Sanitaryware Company in India
Premier Sanitaryware Company in India Rich Legacy of Market Leader in India for Sanitaryware facility in Debt Company Sanitaryware India Employees with a Teeth-to-tail ratio of Revenue CAGR EBITDA CAGR PAT CAGR (6 year) (6 year) (6 year) Cash and Cash Equivalents* of Rate of Dividend - FY19 For Long
Slide 5: Business Moats
Business Moats Largest Market Share, Deep Customer Connect and Elevated Brand Promise Largest plant for Sanitary ware in India established at legacy costs Robust Financial Position Wide Product Portfolio incorporating Design Excellence and Deep Technology Imprint Experienced Proficient Leadership wi
Slide 6: Robust Financial Position and Protocols
Robust Financial Position and Protocols Zero Debt • Cash and Cash Equivalents of Rs.181 crore; primarily liquid investments Company • No Contingent Liabilities for Joint Ventures Sharp Focus • Industry leading RoCE - 26% on Efficient • Fixed Asset turnover of ~4.4x (As on 31 March 2019) Capital Mana
Slide 7: Promoters
Promoters Mr. Vikram Somany Mrs. Deepshikha Khaitan Founder and CMD Vice Chairperson • Founded the business in 1980 • B.Sc. (Economics), LLB • Deep industry knowledge and experience • Actively associated with CERA for over 7 years • Hands on involvement • Involved in Design Innovation, Product, R&D,
Slide 8: Leadership Team
Leadership Team Mr. Atul Sanghvi Mr. Rajesh B Shah CEO & Executive Director CFO / COO (Fin. & Comm.) • MBA in Marketing; experience of 34 years • B.Com & ACA; experience of 33 years • Part of CERA leadership for over 20 years • 33 Years with CERA • In charge of all aspects of manufacturing, • Leads
Slide 9: Leadership Team
Leadership Team Mr. P. K. Shashidharan Mr. Abbey Rodrigues Senior VP – Marketing Senior VP – Sales • M.A. (English); experience of 38 years • B. Com, PGDMSM ; experience of 24 years • 27 years with CERA • 22 years with CERA • Brand custodian of CERA • Manages the pan India sales team • Devising medi
Slide 10: Concerted Focus on ESG
Concerted Focus on ESG Annual Green Energy Generation & Consumption Mill KWH Generation Consumption 20.33 20.65 21.61 20.86 19.49 17.8 FY15-16 FY16-17 FY17-18 Environment Sustainability is at the heart of CERA’s being. Amongst various initiatives: ● Non-Conventional Energy generation via wind and
Slide 11: Marquee Clients
Marquee Clients Key Institutional Clients Key Government and PSU’s Patrons 11
Slide 12: Key Differentiators
Key Differentiators Customer focused and Strong Brand promise - Large-scale and Customer centric Built over 39 years optimized manufacturing Multi-layered Marketing Quality Control & Process Infrastructure and Activities Excellence Comprehensive Track record of leveraging Design excellence and deep
Slide 13: Strong Brand Promise
Strong Brand Promise - CERA’s product portfolio encompasses every aspect of the price and design matrix LUXURY - Niche brands for deeper engagement with varied PREMIUM customer and market segments MID MASS 13 Brand Promise carefully cultivated over 35 years by consistently delivering on quality, val
Slide 14: Large-Scale and Optimized Manufacturing
Large-Scale and Optimized Manufacturing 14
Slide 15: Quality Control and Process Excellence
Quality Control and Process Excellence Rapid Plant is equipped with Advanced Technology Robotic Glazing machines Quality Adoption – which provide shine and Control Robotics for colour to the product and Systems Sanitaryware faster turnaround time Finishing Latest R&D Center Sanitaryware (Approved Mo
Slide 16: Design Excellence and deep technology imprint
Design Excellence and deep technology imprint First Installed 3D Sanitaryware printers for Company to Faucet design design and – A complete install 3D automated printers design process Successfully installed 3D printers which has considerably shortened the duration for 16 conversion of concept into
Slide 17: Comprehensive geographical footprint
Comprehensive geographical footprint Main plant at Kadi Main Plant encompassing Tile Mfg. plants Sanitaryware, Chandigarh Faucetware and 9 CERA Style Studios Racepolymer plants 136 CERA Style Galleries Morbi - Tiles Plant 14,000 + Trade Partners Ahmedabad Kolkata Gearing up with increase in sales an
Slide 18: Multi layered Marketing Infrastructure 1
Multi layered Marketing Infrastructure.. 1 9 CSS: Ahmedabad/Bangalore/Chennai/Mumbai Kolkata/Chennai/Thiruvananthapuram/Cochin/ Chandigarh Discerning customers including influencer's can touch and feel products No sales orientation/pressure The average size these company owned showroom are
Slide 19: Multi layered Marketing Infrastructure 2
Multi layered Marketing Infrastructure.. 2 139 CSGs : Covering pan India (Dealer Owned) Complement/Substitute CSS Filters include showroom location, size of display area allocated, sales turnover history and commitment of the dealer Exclusive display in a marked area that will highlight prod
Slide 20: Multi layered Marketing Infrastructure 3
Multi layered Marketing Infrastructure.. 3 Enhances retail experiences, retailer owned Currently 2,700 Style Centre operational Over 600 CSCs planned in the next 2 financial years Retailer does not have to pay for display products 20
Slide 21: Customer Focused and Customer Centric
Customer Focused and Customer Centric • 13 service offices Mobile app After Sales • 25 officers attending technicians Mobile app for trade as Complaints Servicing • 140 technicians to attend for well to closed New CRM Team – On customers register within 1 to complaints spread across every module to
Slide 22: Financial Overview
Financial Overview Revenue EBITDA (Rs. in crore) CAGR: 15% 1,344 CAGR: 15% 1,193 206 1,059 182 182 917 151 822 124 664 101 FY14 FY15 FY16 FY17 FY18 FY19 FY14 FY15 FY16 FY17 FY18 FY19 PAT (Rs. in crore) EPS (In Rs.) CAGR: 17% 88.5 115 79.9 77.1 104 100 83 64.2 68 53.4 52 41.0 22 FY14 FY15 FY16 FY17 F
Slide 23: Financial Overview
Financial Overview Networth (in crore) Working Capital Days (Net) 700 120 117 605 106 105 95 94 524 436 352 223 FY14 FY15 FY16 FY17 FY18 FY19 FY14 FY15 FY16 FY17 FY18 FY19 ROCE (%) ROE (%) 32% 23% 28% 29% 20% 20% 26% 26% 27% 19% 17% 14% 23 FY14 FY15 FY16 FY17 FY18 FY19 FY14 FY15 FY16 FY17 FY18 FY19
Slide 24: Abridged P&L – Standalone – Period ending Mar 2019
Abridged P&L – Standalone – Period ending 31 Mar 2019 Particulars (Rs. crore) Q4 FY18 Q4 FY19 Y-o-Y Shift FY18 FY19 Y-o-Y Shift Revenue from Operations 361 413 14% 1,182 1,344 14% Other Income 5 6 21% 11 16 39% Total Income From Operations (Net) 366 419 15% 1,204 1,359 13% Total Expenditure Raw Mate
Slide 25: Thank You
Thank You For further information, please contact: Siddharth Patel / Ayush Bagla CERA Ltd. Phone : +02764 243000 / 022 4295 8370 Email: siddharth@cera-india.com ayushbagla@cera-india.com Mayank Vaswani / Devrishi Singh CDR, India Phone : +91 22 6645 1230 / 1222 Email: mayank@cdr-india.com devrishi@c