Slide 1: XPEL Investor Presentation
LEADER IN PROTECTIVE FILMS XPEL INVESTOR PRESENTATION 2025 | San Antonio, TX | NASDAQ: XPEL
Slide 2: Forward-Looking Statements
FORWARD-LOOKING STATEMENTS This presentation includes forward-looking statements (within the meaning of Section 27A of the Securities act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended) regarding XPEL, Inc. and its business, which may include, but is not limit
Slide 3: Leader in Protective Films & Coatings
LEADER IN PROTECTIVE FILMS & COATINGS We empower people to live boldly and go confidently. Headquartered in San Antonio, Texas Founded in 1997 NASDQ: XPEL 1,300+ Full-time Employees Global Operations
Slide 4: Automotive Protection
AUTOMOTIVE PROTECTION
Slide 5: Automotive Protection: A Product for Every Need
AUTOMOTIVE PROTECTION There’s an XPEL Product for Every Need Paint Protection Film Window Film Ceramic Coating Windshield Protection Film
Slide 6: Paint Protection Film
PAINT PROTECTION FILM Peace of mind on the open road, protecting vehicles from gravel, bug acids, bird droppings, and preventing chips and scratches before they start. Self Healing Stain Resistant Vehicle Specific for Perfect Fit Easy Maintenance Non-Yellowing
Slide 7: Automotive Window Film
AUTOMOTIVE WINDOW FILM Our advanced window film technology ensures superior heat rejection, UV protection, and glare reduction, while maintaining crystal-clear visibility. Solid Heat Barrier UV Ray Protection Dark Tint, Clear Visibility No Signal Interference Different Shades, Providing More Options
Slide 8: Ceramic Coating
CERAMIC COATING Designed for various surface types, FUSION PLUS bonds at a molecular level to repel dirt and liquids for easy cleaning and less fuss over time. Repels Water Improves Clarity Environmental Defense Easy Maintenance Can be Applied on Top of PPF
Slide 9: Channel Strategy
CHANNEL STRATEGY A Diversified Channel Strategy for Scalable Growth 51% 23% 5% 5% of Revenue of Revenue of Revenue of Revenue AFTERMARKET DEALERSHIPS / OEM E-COMMERCE Independent shops BODY SHOPS Vehicle manufacturers Online sales via serving enthusiast Franchise dealerships integrating XPEL XPEL.co
Slide 10: Aftermarket
AFTERMARKET Independent shops drive personalized installation experiences and are key to market penetration at the enthusiast level. What They Sell & Buy: • Paint protection film & window tint • DAP software subscriptions • Plotter equipment • Install supplies & accessories Customer Profile: • Small
Slide 11: Dealerships
DEALERSHIPS Franchise dealers offer XPEL products as add-ons to their new inventory combined with compliant addendum software, this serves as a feeder strategy to upselling more vehicle coverage in the F&I department to the consumer. Channel Traits: • Products added as dealer-installed options • Bun
Slide 12: Dealership Models
DEALERSHIP MODELS Flexible Models to Deliver Solutions—Based on Capacity, Control, and Scale INTERNAL AFTERMARKET XPEL PROGRAM PARTNERSHIP PARTNERSHIP The dealership directly manages installation The dealership outsources installation to a XPEL provides end-to-end installation services, using in-hou
Slide 13: PPF Customer Economics
PPF CUSTOMER ECONOMICS Paint Protection That Pays—From Entry to Full Coverage $100 - $200 $1,800 - $2,500 $4,000 - $6,000 • Partial Front • Full Front • Full Body • Covers 6” - 12” of leading of hood • Covers entire painted front bumper, • Covers entire car. hood, fenders, headlights, and backs of p
Slide 14: OEM
OEM XPEL partners with automakers to apply protective films at factories or logistics hubs—delivering factory-quality installs at scale. How it Works: • Factory integration • XPEL-owned uplift facility • Ports & logistics locations • Dealership & automotive retailers • Post vehicle delivery / Referr
Slide 15: E-Commerce
E-COMMERCE XPEL connects directly with consumers through eCommerce platforms, offering a growing portfolio of car care and protection products. What We Sell: • Car wash & detailing products • Installation tools Business Value: • Extends reach to enthusiasts and mass-market consumers • Builds direct
Slide 16: XPEL Customer Experience
XPEL CUSTOMER EXPERIENCE Our designated customer support team is available 24/7. No matter the type of business or size of the company, our team meets our customers where they are. Whether a customer needs assistance with expediting an order, troubleshooting software, or even advising on business so
Slide 17: XPEL DAP Software
XPEL DAP SOFTWARE XPEL Certified Installers have access to more than 90,000 patterned paint protection kits via DAP—our proprietary SaaS and cutting software. DAPNext is the newest version of DAP and is designed to become an all-in- one digital business solution for our customers.
Slide 18: XPEL Installer Training
XPEL INSTALLER TRAINING We offer beginner and advanced training for our core product offerings—PPF, Ceramic Coatings, Window Tint, and Architectural Window Film. Training is available offsite or onsite at one of our Corporate Training Facilities in eight countries. Our training program is tailored t
Slide 19: Driving Awareness and Demand Across Markets
DRIVING AWARENESS AND DEMAND ACROSS MARKETS • Lead Generation • Global & Local Event Marketing • Influencer Partnerships • Media Relations • Brand & Product Campaigns • Market Research & Insights
Slide 20: Protect Everything
PROTECT EVERYTHING Innovating Protection for Every Surface 94% 4% <1% of Revenue of Revenue of Revenue Automotive Home & Office Marine Bike & More • Paint Protection Film • Window Film: • Window Film • Protection Film • Window Film • Solar Control • Protection Film • Ceramic Coatings • Windshield Pr
Slide 21: Capital Allocation
CAPITAL ALLOCATION Investing in Growth that Enhances Shareholder Value M&A CAPEX SHARE REPURCHASES • Service Expansion: Invest in businesses that • Facilities & Service Delivery: Build and • Execute opportunistically when value increase installer reach and dealership expand service centers for retai
Slide 22: Strategic Focus Areas
STRATEGIC FOCUS AREAS Expanding Vehicle Content, TAM, and Channel Reach DRIVE NEW-VEHICLE EXPAND CONTENT PER ATTACHMENT VEHICLE Increase product attachment through efficient Boost revenue per vehicle with adjacent offerings aftermarket ops, expanded dealership reach, and like windshield protection a
Slide 23: Financial Information
FINANCIAL INFORMATION “XMPEL
Slide 24: FY 2025 Financial Highlights
FY 2025 FINANCIAL HIGHLIGHTS Driving Financial Strength and Long-term Value Geographic Revenue Mix 4.4% 2.3% 0.7% $476.2M Consolidated Revenue $1.85 EPS 3.2% 4.8% $201.0M Consolidated Gross Margin 42.2% Gross Margin % 10.0% 55.8% 8.4% $77.4M Consolidated EBITDA $0.1M Net Debt 10.4% US Canada China E
Slide 25: Revenue Trend
REVENUE TREND $500 $476.2 $ IN MILLIONS $450 $420.4 $396.3 $400 $350 $324.0 $300 $259.3 $250 $200 $150 $100 25.0% 22.3% 6.1% 13.3% $50 $0 2021 2022 2023 2024 2025
Slide 26: Gross Margin Trend
GROSS MARGIN TREND $220 100% $ IN MILLIONS $201.0 $200 90% $180 $177.4 80% $162.4 $160 70% $140 $127.5 60% $120 50% $100 $92.7 42.2% 42.2% 40% $80 39.4% 41.0% 35.7% 30% $60 $40 20% $20 10% $0 0% 2021 2022 2023 2024 2025
Slide 27: Net Income Trend
NET INCOME TREND $60 $ IN MILLIONS $52.8 $51.6 $51.2 $50 $45.5 $41.4 $40 $31.6 $30 $20 $10 $0 2021 2022 2023 2024 2025
Slide 28: EBITDA Profile
EBITDA PROFILE $90 $ IN MILLIONS $80 $76.9 $77.4 $69.5 $70 $61.2 $60 $50 $44.1 $40 $30 $20 $10 $0 2021 2022 2023 2024 2025
Slide 29: Strong Financial Position
STRONG FINANCIAL POSITION Dec. 31, 2023 Dec. 31, 2024 Dec. 31, 2025 Cash • Cash Equivalents $11.6M $22.1M $50.9M Net Working Capital $110.0M $126.8M $159.7M Accounts Receivable $24.1M $29.1M $49.8M Total Inventory $106.5M $110.9M $122.8M Total Assets $252.0M $285.6M $382.5M Total Debt $19.4M $0.3M $
Slide 30: Appendix
APPENDIX “XMPEL
Slide 31: Non-GAAP Measures | EBITDA Reconciliation
NON-GAAP MEASURES | EBITDA RECONCILIATION YEAR ENDED Dec. 31, 2023 Dec. 31, 2024 Dec. 31, 2025 Net Income $52.8M $45.5M $51.6M Interest $1.2M $1.0M $0.1M Taxes $13.2M $11.3M $12.5M Depreciation $4.5M $5.8M $6.3M Amortization $5.1M $5.9M $7.0M EBITDA $76.9M $69.5M $77.4M