Hitachi, Ltd. · TSE:6501

Hitachi — Investor Presentation (April 2009)

15 slides from Hitachi's investor presentation, Apr 22, 2009

  1. Slide 1: The Hitachi Group: IP Strategies

    The Hitachi Group： IP Strategies April 22, 2009 Kensuke Oka Managing Director Intellectual Property Group, Hitachi,Ltd. © Hitachi, Ltd. 2009. All rights reserved.

  2. Slide 2: Contents

    Contents 1 Patent Presence 2 Patenting Strategy 3 Recent IP Topics © Hitachi, Ltd. 2009. All rights reserved.

  3. Slide 3: Contents

    Contents 1 Patent Presence 2 Patenting Strategy 3 Recent IP Topics © Hitachi, Ltd. 2009. All rights reserved.

  4. Slide 4: Patent Presence: US and China patents ranking

    1. Patent Presence US Patents Issued 2008 China Patents Laid Open 2008 Company Group Number of Company Group Number of Patents Patents Samsung 4,227 ZTE Corp. 6,215 IBM 4,189 Huawei 4,483 Hitachi 2,289 Samsung 4,097 LG 3,115 Canon 2,132 Panasonic 2,285 Microsoft 2,089 Hitachi 1,790 Panasonic 1,908 S

  5. Slide 5: Patents laid open by Industry Segment (2008)

    1. Patent Presence Patents laid open by Industry Segment (2008) Logistics and other services:1% Financial Services: Information & High Functional 0% Materials: 13% Telecommunication Digital Media & Systems: 25% Consumer Products: 16% Electronic Devices: Power & Industrial 19% Systems: 26% ※Aggregati

  6. Slide 6: Power & Industry Segment: Number of Granted Patents (2008)

    1. Patent Presence Power&Industry Segment：Number of Granted Patents (2008) 2,500 2,500 of Granted Patents 2,000 2,000 Number特許登録件数 1,500 1,500 日本 Japan EPC 欧州 China 中国 USA 米国 1,000 1,000 500 500 0 0 Hitachi 日立-GGr Japan 東芝-GA Gr Japan 三菱 B Gr Foreign ＧＥ-GA Gr Foreign B Gr Siemens-G 電機-G ◆ Outnumbers

  7. Slide 7: Info. & Telecom. Segment: Number of Granted Patents (2008)

    1. Patent Presence Info.&Telecom. Segment：Number of Granted Patents(2008) 4,000 4,000 3,500 3,500 of Granted Patents 3,000 3,000 2,500 2,500 Number 特許登録件数 Japan 日本 EPC 欧州 2,000 2,000 China 中国 USA 米国 1,500 1,500 1,000 1,000 500 500 00 Hitachi 日立-GGr Japan 東芝-GA Gr Japan C Gr 日電-G Japan 富士D Gr Foreign

  8. Slide 8: Building a world-class patent portfolio

    1. Patent Presence Building a world-class patent portfolio 2010 Target: Number of Number of Overseas Applications ＞ Domestic Applications Hitachi Group Domestic & Foreign Patent Applications Other（over 6％） （including India） China（11％） Japan Overseas（47％） Japan（53％） Europe(15％) （less than50％） U.S.A.（

  9. Slide 9: Contents

    Contents 1 Patent Presence 2 Patenting Strategy 3 Recent IP Topics © Hitachi, Ltd. 2009. All rights reserved.

  10. Slide 10: Patenting Strategy: Create, Refine, Build

    2. Patenting Strategy Create 創 生 Refine 育 成 特許網構築 Build a patent portfolio Core Core Flagship (FS) patent activities Patents Patents ・Invention Creation activities based on the R&D roadmap ・Selection of advantageous technology and invention creation Castle Keep for building the patent portfolio Pate

  11. Slide 11: Environment: Examples of FS and PPM

    2. Patenting Strategy Examples of FS （Create） PPM （Refine） Build world-class patent portfolios in environmental technologies/social innovation Theme Particular Products High Efficiency steam turbines, boilers Environment Thermal Power Generation Green Mobility HEV motors, HEV inverters, lithium-ion

  12. Slide 12: Contents

    Contents 1 Patent Presence 2 Patenting Strategy 3 Recent IP Topics © Hitachi, Ltd. 2009. All rights reserved.

  13. Slide 13: Recent Topics: Patent Pool Model

    3. Recent Topics : Patent Pool Model Hitachi Group Patent Pool Model -Integrate the management of invention creation and patent filing in a technology field that involves a diverse group of business divisions and subsidiaries. - Provide one pool license with otherss Ex：Finger Vein Authentication Sub

  14. Slide 14: Recent Topics: International Standardization

    3. Recent Topics : International Standardization International Standardization Team in IP group (Since Aug. 2008) Mission: Integrate the standardization activities of business divisions into a Hitachi group-wide activity from a shared corporate perspective Chairman, President and CEO Business Divisi

  15. Slide 15: © Hitachi, Ltd. 2009. All rights reserved.

    © Hitachi, Ltd. 2009. All rights reserved. 15

Hitachi — Investor Presentation (April 2009) on 6ix