Coca-cola Company (the) · NYSE:KO
Coca-cola Company (the) — The Coca-Cola Company — Barclays Global Consumer Staples Conference 2015
12 slides from Coca-cola Company (the)'s conference presentation, Sep 9, 2015
Slide 1: James Quincey, President & Chief Operating Officer – Barclays Global Consumer Staples Conference
James Quincey President & Chief Operating Officer Barclays Global Consumer Staples Conference September 9, 2015
Slide 2: Forward-Looking Statements
Forward-Looking Statements This presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expres
Slide 3: Agenda
Agenda • Abundant opportunity • Strategic initiatives • Restoring momentum • Transforming our business • Stronger core assets and capabilities 3
Slide 4: Abundant Opportunity In A High-Growth Industry
Abundant Opportunity In A High-Growth Industry million* trillion* in Middle in Personal Class Growth Consumption (PCE) Growth Source: IHS Inc. Source: IHS Inc. NARTD Retail Value Growth Source: Internal estimates billion* Source: Euromonitor and internal estimates 4 *Projected growth 2015 – 2020. NA
Slide 5: Strategic Initiatives To Restore Momentum And Transform Our Business
Strategic Initiatives To Restore Momentum And Transform Our Business Aggressive Streamline Disciplined Segmented Core Business Productivity Organization Investments Market Roles Model 5 5
Slide 6: Restoring Momentum
Restoring Momentum Aggressive Streamline Disciplined Segmented Core Business Productivity Organization Investments Market Roles Model • Eliminate costs and redirect resources to value-creating activities • Standardize and streamline processes to speed decision making • Disciplined investment framewo
Slide 7: Disciplined Investment Framework Showing Early Signs Of Progress
Disciplined Investment Framework Showing Early Signs Of Progress Quality & Quantity of Marketing • Improving value share trends in every High operating group Media Spending • Improving price elasticity in key markets • Strong performance of brand Coca-Cola in China Low Note: Based on Q2 2015 operati
Slide 8: Transforming Our Business
Transforming Our Business Aggressive Streamline Disciplined Segmented Core Business Productivity Organization Investments Market Roles Model • Revenue growth strategies tailored to segmented market roles • Focus system on core strengths and capabilities • Concentrate driven organization (less capita
Slide 9: Revenue Growth Management Not A “One Size Fits All” Approach
Revenue Growth Management Not A “One Size Fits All” Approach Emerging Markets Developing Markets high industry growth, low market share high industry growth, high market share NARTD Volume Growth Balanced Volume Volume Led and Price Realization Developed Markets low industry growth, varied market sh
Slide 10: Continuing To Strengthen Our System In Key Markets
Continuing To Strengthen Our System In Key Markets 21st Century Beverage Coca-Cola Partnership Model European Partners North America Europe • Creates competitively advantaged model • Creates the largest independent Coca-Cola RED tailored to the U.S. market bottler based on net revenues • Roadmap to
Slide 11: Stronger Core Assets And Capabilities
Stronger Core Assets And Capabilities DYNAMIC BRAND GREAT SUPERIOR PORTFOLIO MARKETING EXECUTION • Disciplined portfolio • Quality • Unparalleled decisions distribution system • Quantity • Expand consumption • Capabilities and occasions • Strategy investments 11 11
Slide 12: Q&A
Q&A
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