17 slides from Smartcraft Group Ab (publ)'s conference presentation, January 2025
Slide 1: SEB Nordic Seminar 2025
SEB Nordic Seminar 2025
Slide 2: Disclaimer
Disclaimer IMPORTANT – You must read the following before continuing. The following applies to this document, the oral presentation of the information in this document by SmartCraft ASA (the "Company") or any person on behalf of the Company, and any question-and- answer session that follows the oral
Slide 3: This is SmartCraft
This is SmartCraft Leading Nordic provider of SaaS solutions for craftsmen and the construction industry 260 employees Norway, Sweden, Finland and the UK 13 000+ customers 130 000+ users
Slide 4: Mission to empower European construction workers
We are on a mission to empower European construction workers to gain business control and more productivity by simplifying work processes
Slide 5: Construction industry challenges
Construction industry challenges Low margins Conflict Accidents Documentation 0-5% margins = High High level of conflict High level of Increasing demand level of bankruptcies between construction accidents and deaths for documentation company and and reporting customer
Slide 6: What we solve
What we solve People Material Documentation o Business overview and insight with control of people and material costs o Digital flow of documentation to avoid conflict o Digital quality assurance to build according to rules and regulations o Health and safety at your fingertips
Slide 7: The voices of our customers
The voices of our customers ”Cordel Tender Calculations has been decisive for our growth and our position today” Tore Stenvik Tanem, Project Manager - Elteam AS ”EL-VIS cable dimensioning in 2 minutes instead of 2 hours” Johny Eriksson, Business Development - Assemblin El AB "Without HomeRun we woul
Slide 8: Large total addressable market (TAM)
Large total addressable market (TAM) o TAM of NOK 50 billion* o ~700.000 addressable construction 10% companies 10% o ~10-15% penetration of mission critical 17% solutions o Ongoing digitalization of a digitally immature market 63% *Analysis by SmartCraft, August 2024. Calculated on basis of ARPC, p
Slide 9: Market drivers and focus for growth
Market drivers and focus for growth Renovation is our main segment o Less volatile than the new-construction segment o Growth driven by government energy efficiency Lack of skilled Digitally maturing workers users and software initiatives Investment in renovation represents Increasing demand for dig
Slide 10: Successful M&A record
Successful M&A record 2017 2021 (IPO) 2019 2023 RØRWEB 2018 2020 2022 2024
Slide 11: Enhancing performance of acquired companies
Enhancing performance of acquired companies Post-acquisition performance up to 2023 High-level strategy to increase acquired companies in three areas Revenue 10.5% 23.8% 23.1% 15.5% 8.6% 19.0% CAGR Focus Adjusted EBITDA +20.0pp +42.5pp +37.3pp +17.4pp +32.5pp +37.7pp margin expansion Precision Effic
Slide 12: The journey so far!
The journey so far! Build momentum Increase Fix the basics Synergize and critical scalability mass 2018 2025
Slide 13: Attractive financial model
Attractive financial model Key metrics LTM - end of Q3 2024 MNOK MNOK 474 39% 163 8% 28% Annual Recurring Adjusted EBITDA Operating CAGR Revenue margin +3,1% points cash flow Churn since 2019 +21%
Slide 14: Q3 key takeaways
Q3 key takeaways o Continued growth, high margins and strong cash flow despite challenging market o Some positive market signals in Sweden and Finland o Strong results from marketing and sales activities across the group o Investing in development and branding to be in pole position when the market
Slide 15: Key focus to drive continued profitable growth
Medium-term financial targets Key focus to drive continued profitable growth o Customer centric business model o Continue with marketing and sales excellence to 15-20% Bolt on M&A build solid new customer pipeline Organic growth o More sales automation & self service o Use our flexible business mode
Slide 16: We continue on our profitable growth journey
We continue on our profitable growth journey o Continue our strategy to build a great and solid company o Reduced operational risk o Consistent strong operational cash flow Make sure to follow us for the latest news!
Slide 17: SmartCraft
yo SmartCraft