Tongcheng Travel Holdings Limited · HKEX:780
Tongcheng Travel — Tongcheng Travl Hldgs — Q1 2025 Earnings Presentation
25 slides from Tongcheng Travel's earnings presentation, May 23, 2025
Slide 1: Investor Presentation
Tongcheng Travel Holdings Limited Stock Code: 0780 Investor Presentation May 2025
Slide 2: Disclaimer
Disclaimer The materials used in this investors presentation are being furnished to you for your information only, which shall be kept in strict confidence. No representation or warranty, express or implied, is made by Tongcheng Travel Holdings Limited (the “Company”) or its connected person, or any
Slide 3: Agenda
Agenda 1 1Q2025 Review 2 Business Highlights and Updates 3 Financial Highlights 3
Slide 4: 1Q2025 Review
MALIGAYANG BENVENUTO_ PAGDATING TERVETULOA VELKOMMEN 3h] WELKOM L UDVOZLOM BIENVENUE ae TE WILLKO Section 1 1Q2025 Review
Slide 5: 1Q2025 Review – Operating Metrics
1Q2025 Review – Operating Metrics APU(1) 7.8% YoY Growth 247.3MM Record High MPUs 9.2% YoY Growth 46.5MM Record High Accumulated Number of Travelers Served(2) 7.3% YoY Growth 1.96Bn Record High International Over 50% International Over 40% Room Nights Sold YoY Growth Air Ticketing Volume YoY Growth
Slide 6: 1Q2025 Review – Financial Metrics
1Q2025 Review – Financial Metrics Total Revenue 13.2% RMB 4.4Bn YoY Growth Core OTA Revenue Tourism Revenue 18.4% RMB 3.8Bn YoY Growth RMB 585.0MM 29.2% Core OTA Operating Profit Tourism Operating Profit Margin 4.4% RMB 1.1Bn RMB 25.5MM Margin +6.6 pp YoY Margin Growth 26.5% 18.0% Adjusted EBITDA(1)
Slide 7: Business Highlights and Updates
Section 2 Business Highlights and Updates
Slide 8: Business Highlights and Growth Strategy
Business Highlights and Growth Strategy User Base Extensive user base with diversified traffic sources Mass Market Strengthened position in China’s mass market User Engagement Enhanced user engagement and improved user value Data & Technology Continuously advanced technological capabilities Business
Slide 9: Extensive User Base with Diversified Traffic Sources
1 Extensive User Base with Diversified Traffic Sources Average MPUs MM 50 46.5 70.0% 42.2 46.4 44.2 Record 45 42.6 42.5 60.0% 41.4 37.5 41.0 High 40 36.8 50.0% 61.7% 35 31.7 54.3% 40.0% 30 30.5% 30.0% 26.1 24.3 25 20.1% 20.0% 16.1% 20 9.5% 9.3% 9.2% 10.0% 2.9% 5.0% 15 0.7% 0.0% 10 -10.0% 5 -21.9% -2
Slide 10: Comprehensive Cooperation within Weixin
1 Comprehensive Cooperation within Weixin We Direct Users to Our Mini Program Based Platform from Various Channels on Weixin 3 Search Portals 4 Mini Program Drop-down Bar 2 Advertisement 5 Weixin Official Account Weixin Pay 6 Weixin Video 1 Account Interface 10
Slide 11: Expanded User Base through Multiple Channels
1 Expanded User Base through Multiple Channels Standalone Apps Cooperation with Handset Vendors Alipay Mini-program Cultivate high-value users Provide convenient access for users Broaden user reach 11
Slide 12: Strengthened Position in China’s Mass Market
2 Strengthened Position in China’s Mass Market Promising Demographic Feature 87%+ 68%+ of registered users of new paying from non-first-tier Weixin users from cities in China (1) non-first-tier cities in China(2) The great migration to internet has The resilience and vitality of mass Residents in no
Slide 13: Enhanced User Engagement and Improved User Value
3 Enhanced User Engagement and Improved User Value Marketing Campaigns Branding Campaigns Explored entertainment Enriched Black-Whale Upgraded Membership Branding Campaigns on Tencent Video platform events to promote membership with Program outbound travel business more privileges 13
Slide 14: Continuously Advanced Technological Capabilities
4 Continuously Advanced Technological Capabilities Innovative Technology Solutions AI Agent DeepTrip Upgrade our proprietary Leverage the reasoning capabilities of tourism-specific LLM Chengxin and launch an AI agent DeepSeek and the supply chain DeepTrip advantages of our OTA platform Assist users
Slide 15: Pursuing Long-Term Growth as a Comprehensive Travel Platform
5 Pursuing Long-Term Growth as a Comprehensive Travel Platform • Continue to grow core OTA business as the pillar of the company • Tap into the global market and industrial supply chain to forge the second growth curve Transportation Ticketing and Accommodation Reservation Domestic • Amplify market
Slide 16: Rapidly Expanding Hotel Management Platform
5 Rapidly Expanding Hotel Management Platform • Elong Hotel Technology platform was launched in 2021 Empowerment on • Developed 12 major hotel brands, spanning economy to luxury, Hotel Management Business through internal incubations, investments, and acquisitions Traffic Support Opened Hotels Pipel
Slide 17: Practice Sustainability Philosophy
5 Practice Sustainability Philosophy Improved ESG practices Contributions to the industry Care for employees • Included in The Sustainability Yearbook • Conducted a training program on digital • Established a comprehensive talent (China) by S&P Global for the third operation and marketing of rural t
Slide 18: Financial Highlights
Section 3 Financial Highlights
Slide 19: Our Financial Highlights
Our Financial Highlights Outstanding Performance with Impressive Growth 1 Diversified Revenue Streams with Balanced Composition 2 Increased Operational Efficiency Driven by Acute Management 3 Excellent Margin Expansion with Healthy Financial Position 4 19
Slide 20: Outstanding Performance with Impressive Growth
Outstanding Performance with Impressive Growth Revenue RMB MM 4,991 5,000 109.6% 94.2% 100.0% 4,500 61.1% 19.6% 4,377 75.0% 50.5% 49.5% 4,245 4,238 51.3% 34.8% 50.0% 48.1% 13.3% 4,000 3,866 6.5% 5.6% 16.9% 18.4% 13.2% 25.0% 12.2% 3,500 -18.8% 17.1% 0.0% -26.8% 3,299 13.8% 3,145 -25.0% 17.1%14.0% 14.
Slide 21: Excellent Margin Expansion with Healthy Financial Position
Excellent Margin Expansion with Healthy Financial Position Adjusted EBITDA(1) RMB MM 25.5% 22.2% 22.6% 16.3% 28.3% 28.1% 26.4% 22.8% 21.2% 21.5% 26.4% 23.5% 26.5% 1,400.0 250.0% 1,318.8 193.0% 1,159.4 1,200.0 200.0% 175.8% 996.7 1,000.0 150.0% 913.5 869.9 805.8 820.2 800.0 732.2 100.0% 715.9 88.2% 6
Slide 22: Excellent Margin Expansion with Healthy Financial Position
Excellent Margin Expansion with Healthy Financial Position Adjusted Net Profit(1) RMB MM 14.3% 8.5% 12.3% 2.5% 19.5% 20.7% 18.8% 15.3% 14.4% 15.5% 18.2% 15.6% 18.0% 1000.0 1188.3% 910.0 1100.0% 900.0 788.2 800.0 900.0% 700.0 656.7 660.2 620.6 592.4 700.0% 600.0 558.5 503.6 482.5 500.0 500.0% 428.9%
Slide 23: Our Mission is to Make Travel Easier and More Joyful
Our Mission is to Make Travel Easier and More Joyful
Slide 24: Appendix
MALIGAYANG BENVENUTO_ PAGDATING TERVETULOA VELKOMMEN 3h] WELKOM UDVOZLOM 7 on WELCOME °°" BEM- Vi my VILLKOMM ae ara wh Baa = Appendix
Slide 25: Corporate Milestones
Corporate Milestones Included in Hang Seng Composite LargeCap & MidCap Index, Hang Seng Stock Connect Hong Kong Index, and Completed the Hang Seng SCHK New Economy Index merger effective March 11, 2020 Weixin Wallet Became the sole operator of Founding of “Rail & Flight” portals on Tongcheng Listed
Tongcheng Travl Hldgs — Q1 2025 Earnings Presentation on 6ix