Hero Motors Limited · NSE:HEROMOTORS
Hero Motors — Investor Presentation (January 2006)
24 slides from Hero Motors's investor presentation, January 2006
Slide 1: Possibilities unlimited... Hero Global Design
Possibilities unlimited... HERO | OBAL DESIGN (AML)
Slide 2: Contents
Contents .. •Hero Group •Hero Motors, Ferrous Casting Unit & HGD •Business Strategy, Current Activities •What we offer
Slide 3: Hero Group
Hero Group .. Hero Global Design is a part of US $ 2.2 billion Hero Group, one of the largest engineering groups in India Visit – www.herogroup.com Hero Cycles -Founded in 1956, largest manufacturer of cycles in the world, manufacturing over 6 million cycles per year Hero Honda - Joint Venture with
Slide 4: Hero Group - Structure
Hero Group- Structure Hero Group Parent Company, privately held JV with Japanese Companies Hero Cycles Group owned – Auto Component Manufacturer Hero Corp Sunbeam Hero Honda Hero HeroMotors Motors Services Castings Hero HeroGlobal Munjal Munjal Showa Global Satyam Auto Design E Systems Design New Ne
Slide 5: HERO Group History
HERO Group History 1956 - Set up HERO CYCLES to manufacture cycles 1961 – Setup ROCKMAN CYCLES for for chains and hubs, today it is the worlds largest manufacturer of chains and hubs 1963 – HERO CYCLES starts exports of cycles 1975 – HERO CYCLES becomes the largest manufacturer of cycles in India 19
Slide 6: HERO Motors
HERO Motors 1988 - Set up to manufacture mopeds in technical collaboration Styer Daimler Puch, Austria 1993 – Became India’s largest exporter of two wheelers 1995 – Launched Indian’s first big wheeled PTW in technical collaboration with Malaguti, Italy 1998 – Started development of four stroke engin
Slide 7: HERO Motors vision
HERO MOTORS vision To become an integrated “Engineering Solution Provider” and to achieve such goal by becoming a Contract Manufacturer / System Integrator with dedicated R&D facilities available for customers.
Slide 8: Business we are in: Complete Engineering Solutions
Business we are in….. Complete CompleteEngineering EngineeringSolutions Solutions Engineering EngineeringServices Services Project ProjectManagement Management Manufacturing Manufacturing Hero Global Design Hero Motors Hero Motors Hero Group Cos HGD – Design Hero Supplier Base Associates New Facilit
Slide 9: Business Strategy: Dedicated Engineering
Business Strategy Sheet Metal Engines Assembly Casting Studio Proto Engg Cells -2W parts -Assemblies -2W (other - DISA plant - Concepts - Mockups - Infrastructure -3W parts -Machining than HM) - SOP – - Clay / - FRP Development -BIW -Components -Quads 2006 Foam - Sheet - Dedicated -Painting / -Gears
Slide 10: Marketing Philosophy
Marketing Philosophy Become Becomea… Build Work Workwith… with… Work Workon… on… a… Buildup upfor forclient… client… Multiple Key Supplier Dedicated Infrastructure Limited LimitedClients Clients MultipleAreas Areas Key Supplier Dedicated Infrastructure Goal Goal •HM •HM&&HGD HGDwill willbe beworking
Slide 11: What we offer - Integrated Services
What we offer - Integrated Services • •One stop shop – single point of contact One stop shop – single point of contact • Time & Cost saving • Time & Cost saving • Effective project management – timely delivery • Effective project management – timely delivery • •Ability Abilitytotoinvest investas asp
Slide 12: Partnership Strategy
Partnership Strategy Single point contact in India MAGNA HERO MOTORS MAGNA Hero representative in MAGNA based on HERO MAGNA TEAM Responsible for Project requirement delivery as per QCD HERO REP, MAGNA HERO PROJECT MANAGER MAGNA Hero Supplier Development Team Production / QC MAGNA Joint Team in charg
Slide 13: Hero Motors - New Ferrous Casting Unit
Hero Motors - New Ferrous Casting Unit Total Area : 81,000 sqm at Manesar, Gurgaon Year 1 Installed Capacity : 30,000 MT per year Year 4 Installed Capacity : 60,000 MT per year Process : Green Sand Molding (Vertical) Machine : DISA 230C SBC : 52.5 meters Flask Size : 675mm*550mm*380mm Maximum Produc
Slide 14: Hero Global Design
Hero Global Design .. 2000 – HERO GLOBAL DESIGN – HERO MOTORS R&D hived off into a separate company 2000 – HGD ties up with I.DE.A, Italy for designing of two wheelers for HERO MOTORS 2002 - I.DE.A & HGD designed HERO SMART launched HGD Styling Studio set up 2003 - HGD designed step through HERO STI
Slide 15: Outsourcing / Engineering management for an Indian Two wheeler manufacturer
Outsourcing / Engineering management for a Indian Two wheeler manufacturer Project ProjectScope Scope • •Engineering Engineeringsupport supportfor fordevelopment development • •Drawing Drawingmanagement management • •Specification Specificationmanagement management&&Testing Testing • •Development De
Slide 16: Engine Business Unit
Engine Business Unit •400 cc engine •800 cc gear box BRP BRPRotax, Rotax,Austria Austria Engine Transmission Design Part Transmission Engine Design Design Validation Development Assembly Assembly Recreational RecreationalProducts Productsmajor major •Design & Develop 120cc engine •550 cc gearbox for
Slide 17: Outsourcing / Engineering management for a European engine manufacturer
Outsourcing / Engineering management for a European engine manufacturer Project ProjectScope Scope • •Engineering Engineeringsupport supportfor forlocalization localizationininIndia Indiafor forbuyback buyback • •Drawing Drawingmanagement management • •Specification Specificationmanagement managemen
Slide 18: European engine manufacturer – Investment in Infrastructure
Outsourcing / Engineering management for a European engine manufacturer – Investment in Infrastructure
Slide 19: Some Case Studies of Design projects
Some Case Studies of Design projects Two TwoWheeler WheelerProjects Projects •HERO •HEROSting Sting •HERO •HERO APRILIASonic APRILIA Sonic Market MarketStudy StudyProjects Projects •ATV •ATVproject project
Slide 20: Project Sting - Concept to Production
Project Sting- Concept to Production 4 stroke 92cc “youth” motorcycle for Hero Motors exports 1 2 3 5 4
Slide 21: Project Sonic - Concept to running prototype
Project Sonic – Concept to running prototype 4 stroke 92cc CVT scooter for the female segment 1 2 3 5 4 6 7
Slide 22: Market Study Project – ATV
Market Study Project – ATV 4 stroke 650cc ATV for market research All AllTerrain TerrainVehicle Vehicle •New •Newproduct productfor forIndia India 1 •Market research •Market research 2 4 3 5
Slide 23: Hero Advantage
Hero Advantage •Quality •QualityFocused Focusedorganization organizationworking workingon onzero zeroppm ppmcustomer customerrejection rejection •In-house •In-houseR&D R&Dto towork workon onvalue valueengineering engineeringprojects projects •Inherent •Inherentcost costadvantage advantage •backward
Slide 24: Hero Motors & Hero Global Design
HERO MOTORS & HERO GLOBAL DESIGN 601, International Trade Tower Nehru Place New Delhi India Contact – D Ganguli Business Development +91 98100 19315 dganguli@heromotors.com