Cliq Digital AG · XETR:CLIQ
Cliq Digital — Investor Presentation (March 2025)
39 slides from Cliq Digital's investor presentation, Mar 7, 2025
Slide 1: Corporate Presentation
Corporate Presentation March 2025
Slide 2: Disclaimer
Disclaimer This presentation is for information purposes only and does not constitute a materialise, or if the underlying expectations do not materialise or assumptions public offer to buy or sell or a public call for the purchase or sale of CLIQ Digital are incorrect, the actual results, performanc
Slide 3: CLIQ | 2024 at a glance
CLIQ | 2024 at a glance 9% in millions of € EBITDA margin*▼ 243 40 Operating countries▼ 196 132 Employees▼ 26 21 2024 was a very tough year for CLIQ as our business faced tougher market conditions and the new sales growth initiatives progressed slower than expected. Sales Cost of sales* Operating EB
Slide 4: CLIQ’s Story
CLIQ’s Story
Slide 5: CLIQ’s story | our evolution
CLIQ’s story | our evolution The Present The Past Movies & Series Music Software Bundled- Sports Audiobooks Games Content Joke of the day Single-Content Dynamic pricing model Realtones Omnichannel marketing Indirect media TV ads buying via affiliates • Credit cards • Direct carrier billing • Premium
Slide 6: CLIQ’s story | in numbers
CLIQ’s story | in numbers 326 in millions of € 276 Total customer acquisition costs % Sales 243 Special items EBITDA, reported Net result 150 135 107 112 75 54 50 44 34 27 29 32 16 18 21 10 -28 2020 2021 2022 2023 2024 €1.16 EPS €2.74 EPS €4.47 EPS €4.90 EPS -€4.75 EPS 66
Slide 7: Business Model
Business Model
Slide 8: Vision Mission
Vision Mission Building an all-in-one digital content world We are a data-driven online performance people love. marketing group that sells digital products to consumers worldwide. 88
Slide 9: Business model | our pillars
Business model | our 4 pillars Customer Digital Acquisition Products Monetisation Technology • Content • Licensed • Revenue • Proprietary hookups entertainment collection platform • Ad space content • Third party • Artificial buying • AI-driven adverting intelligence • Omnichannel services income •
Slide 10: Business model | our value chain
Business model | our value chain Business Model Licensing Bundling Selling CLIQ is expert in We license We bundle the We sell the turning content from content to digital products consumer partners digital via interest into across products. performance sales by multiple marketing. monetising categori
Slide 11: Business model | our content
Business model | our content Numerous subscription services, one platform. Movies & Series Music stations & Audiobooks Games Sports Software (incl. documentaries) concerts & audio plays Library of over 2,000 Over 100 constantly Including live More than 200,000 >500 cloud, 50+ premium full feature fi
Slide 12: Business model | our competitive advantages
Business model | our competitive advantages MARKETING • Approaching consumers via omnichannel online marketing • Analysing consumer trends CONTENT & demand, esp. regarding ECONOMICS • Licensed, not owned streaming • Key focus on profitability • More local than global • Proprietary predictive • Net c
Slide 13: Business model | our positioning
Business model | our positioning Data-powered & performance-driven. Our Our focus: Our market: Our product: advertising: Our aim: Our focus: CONVERSIONS GLOBAL DIGITAL ONLINE & MORE REACH MASS MARKET CONTENT OMNICHANNEL 13 13
Slide 14: Strategic Growth
Strategic Growth
Slide 15: Strategy | The CLIQ way forward
Strategy | The CLIQ way forward • increase outreach with an omnichannel marketing approach (“Magnificent Seven”) • improve customer acquisition via better content SALES CHANNELS hookups and more effective ad space buying With the help of a • introduce more digital products in addition to dedicated,
Slide 16: Omni(sales)channels | our “Magnificent Seven”
Omni(sales)channels | our “Magnificent Seven” Performance Publishing Portals: Search marketing Placing attractive through high-performing contextual publisher portals shoppable ad banners, with proprietary content, links and articles. which spark the interest of impulse-buying customers to subscribe
Slide 17: Strategy | “Fit For Future” transformation programme
Strategy | “Fit For Future” transformation programme Cost efficiencies Productivity gains Cost Efficiencies Productivity Gains Austerity measures Catalysing growth potential by Austerity measuresincluded included Catalysing growth potential by • target • CPA target lowered CPA lowered new • • new sa
Slide 18: Financials
Financials
Slide 19: FY 2024 | at a glance
FY 2024 | at a glance Sales▼ Key metrics 9% in millions of € EBITDA margin* ▼ 326 243 €3m Operating FY 2023 FY 2024 free cash flow▼ EBITDA▼ in millions of € €12m Net cash position▼ 50 21* 10 FY 2023 FY 2024 *before special items 19 19
Slide 20: FY 2024 | regional sales breakdown
FY 2024 | regional sales breakdown in millions of € North America €326m Europe Latin America ROW €243m 60% €173m €150m 69% 33% 50% 33% 59% 42% 22% 2021 2022 2023 2024 • 97% of Group sales generated with bundled-content services • 0.7m customers per 31 December 2024 (cf. 1.2m at end of 2023) • expect
Slide 21: FY 2024 | income statement
FY 2024 | income statement FY 2024 FY 2024 Special in millions of € Reported Before items special items Sales 243.0 243.0 Cost of sales (ex CAC for the period) -100.2 1.3 -98.9 CAC for the period -97.1 -97.1 Operating expenses -35.5 9.9 -25.6 EBITDA 10.2 11.2 21.4 margin 4.2% 8.8% Depreciation & amo
Slide 22: 2024 | EBITDA stabilised
2024 | EBITDA stabilised in millions of € EBITDA margin 7% 8% 11% 10% before special items 73 68 54 48 29 24 10 11 5 6 6 5 2 3 3 3 1Q 2Q 3Q 4Q Total customer acquisition costs Sales Special items EBITDA, reported 22 22
Slide 23: 2024 | “Fit For Future” cost savings
2024 | “Fit For Future” cost savings 1Q 2Q 3Q 4Q FY FY in millions of € Δ 2024 2024 2024 2024 2024 2023 Operating expenses, reported 11.2 8.8 7.9 7.6 35.5 34.3 +3% Special items 3.1 2.0 2.5 2.2 9.9 Operating expenses before special items 8.1 6.7 5.4 5.4 25.6 34.3 -25% Between 1Q and 4Q 2024: • perso
Slide 24: FY 2024 | cash conversion & cash position
FY 2024 | cash conversion & cash position in millions of € FY 2024 FY 2023 EBITDA 21.4* 50.3 • despite €10.4 million Special items -11.2 - corporate tax ∆ Contract costs 22,0 -9.6 payments (2023: €5.2 ∆ Other working capital -18,5 9.4 million), cash in from operating activities Taxes, financial resu
Slide 25: Share buyback programme completed
Share buyback programme completed from 28/02/2024 until 31/12/2024: • 642,246 shares repurchased 646,871 • 99% of maximum programme amount treasury shares • €8.51 average purchase price • €5.5m invested from 01/01/2025 until 03/01/2025 (incl.): • 4,625 shares repurchased at an average share price of
Slide 26: 31/12/2024 | balance sheet
31/12/2024 | balance sheet ASSETS 31/12/2024 31/12/2023 EQUITY & LIABILITIES 31/12/2024 31/12/2023 in millions of € Goodwill 20.9 47.5 Equity 71.1 103.1 (In)tangible & financial assets 12.1 18.1 Deferred tax liabilities 8.6 14.3 Contract costs 27.2 49.2 Bank borrowings - - Deferred tax assets 0.9 1.
Slide 27: Outlook
Outlook
Slide 28: Outlook
Outlook in millions of € % 326 276 243 180-220 150 135 107 112 75 50-75 54 50 44 34 27 16 10 10-15 2020 2021 2022 2023 2024 2025e Total customer acquisition costs Sales EBITDA 28 28
Slide 29: Investor information
Investor information
Slide 30: Reasons to invest
Reasons to invest 1 2 Unique opportunity to invest in a Worldwide player with clear listed performance marketing competitive advantages and fast leader scalable expansion capacity 3 4 Global digital advertising market expected to grow 3x faster than Performance-driven company with a clear strategic
Slide 31: Management board & company history
Management board & company history Luc Voncken (*1970) “ Before 2000 Senior management positions at ING and ABN AMRO Visionary founder and game changer with 2000 Licensed SMS voting rights system to Endemol’s Big a deep understanding and wealth of Brother production experience of the streaming indus
Slide 32: Shares | March 2025
Shares | 7 March 2025 Management & Supervisory Board members 2019 2020 2021 2022 2023 2024 €41.30 9% ATH €24.70 Treasury shares* 10% 6,508,714 €25.20 shares issued €2.90 €19.88 81% Free float €16.60 €4.64 €1.70 CLIQ DIGITAL AG 3M avg. traded shares (LHS) Scale 30 Price Index MSCI WORLD SMALL CAP Jan
Slide 33: Analyst expectations | consensus
Analyst expectations | consensus in millions of € 2025e 2026e 2027e Median Median Median Median +/- Median +/- Median +/- (old) (old) (old) Sales 196.0 196.0 215.0 210.6 -2% 235.8 222.0 -6% EBITDA 12.5 11.8 -6% 15.0 14.4 -4% 19.8 16.7 -16% EBITDA margin 6.3% 6.2% -4 bps 7.0% 6.9% -12 bps 8.3% 7.5% -
Slide 34: Investor relations | financial calendar 2025
Investor relations | financial calendar 2025 Sebastian McCoskrie financial reporting Head of Investor Relations 30 January Preliminary FY 2024 results +49 151 520 436 59 s.mccoskrie@cliqdigital.com 20 February Annual report 2024 & earnings call tbd Annual General Meeting 2025 8 May Financial report
Slide 35: Appendix
Appendix
Slide 36: FY 2024 | customer acquisition costs
FY 2024 | customer acquisition costs in millions of € FY 2024 FY 2023 Δ 3 Total customer acquisition costs -75.1 -135.4 -45% of which capitalised and amortised in the period: Capitalised customer acquisition costs (contract costs) 74.8 133.2 Amortised contract costs -96.8 -123.6 Customer acquisition
Slide 37: Goodwill | impairment
Goodwill | impairment in millions of € 48 Annual impairment test performed with the support of an external valuator. 27 • challenging market conditions 21 • significant decline in Group’s market value • impairment loss of €26.6 million 31/12/2023 Impairment 31/12/24 37 37
Slide 38: Share buyback programme completed | monthly breakdown
Share buyback programme completed | monthly breakdown 28 February 2024 – 3 January 2025 €17.74 €17.41 120,000 €18 110,452 109,182 110,000 €14.97 €16 100,000 €14 90,000 82,679 80,000 €9.55 €12 70,000 67,287 60,682 €10 60,000 53,668 Ø €8.48 €7.30 48,763 €8 50,000 €6.42 €6.79 €6.64 €6.21 39,478 40,000
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