Lindex Group Plc Class B · OMXHEX:LINDEX
Lindex Group Plc Class B — Investor Day (September 2011)
32 slides from Lindex Group Plc Class B's investor day presentation, Sep 7, 2011
Slide 1: Lindex's expansion into a world class fashion experience
Lindex's expansion into a world class fashion experience Göran Bille Managing Director, Lindex
Slide 2: Vision - World-class fashion experience
LINDEX Vision - World-class fashion experience Business idea - Inspiring affordable fashion Target group - Women interested in fashion www.lindex.com 2
Slide 3: Short facts about Lindex
Short facts about Lindex • Founded 1954 in Alingsås, Sweden – Head office in central Gothenburg, Sweden • Lindex is one of the leading fashion chains in northern Europe, with over 430 stores in 14 countries • Approx. 5 000 employees • More than EUR 570 million in revenue in 2010 • Since 2007 a part
Slide 4: Lindex in figures
LINDEX IN FIGURES EUR 579 million IN REVENUE IN 2010 APPROX. 5 000 employees 80 million garments SOLD IN 2010 269 000 sqm OF SALES AREA OVER 100 million visitors IN OUR STORES PER YEAR AROUND 250 suppliers ALL OVER THE WORLD THE PRODUCTION INVOLVED APPROX . 135 000 people www.lindex.com
Slide 5: Lindex revenue 2008 - 2010 MEUR
Lindex revenue 2008 - 2010 MEUR www.lindex.com 5
Slide 6: Revenue per area 2008 - 2010
Revenue per area 2008 - 2010 www.lindex.com 6
Slide 7: Lindex operating profit 2008 - 2011
Lindex operating profit 2008 - 2011 www.lindex.com 7
Slide 8: Lindex relative gross margin 2008 - 2010
Lindex relative gross margin 2008 - 2010 70 63.9 63.0 63.1 61.8 60 50 40 30 20 10 0 2008 2009 2010 H1 2011 www.lindex.com 8
Slide 9: Store network – 436 stores in total
Store network – 436 stores in total SWEDEN 206 NORWAY 96 FINLAND 56 RUSSIA 15 THE BALTIC COUNTRIES 24 POLAND 3 CZECH REPUBLIC 13 SLOVAKIA 4 FRANCHISE IN MEDDLE EAST 17 FRANCHISE BOSNIA-HERCEGOVINIA 2 E- COMMERCE www.lindex.com
Slide 10: Lindex in Russia
Lindex in Russia Moscow 2+1 St Petersburg 3+1 Yaroslavl 1 Nizhny Novgorod 1 Kazan 0 +1 Voronezh 2 Krasnodar /Adigeya 1 Rostov-on-Don 2 St Petersburg Yaroslavl Ekaterinburg Ekaterinburg 2 Omsk 1 Nizhny Novgorod Total 15 + 3 Moscow Kazan Omsk Voronezh Rostov-on-Don Krasnodar 10 CMD 7.9.2011 www.lindex
Slide 11: Our goals in Russia
Our goals in Russia • Increase the number of stores: best location, best layout • Main focus on Moscow, St Petersburg + other cities where Lindex is currently operating • Increase brand awareness • Better sales • Lindex at Atmosphera and Stockmann Nevsky Centre in St Petersburg are the top performan
Slide 12: Future openings in Russia 2011 - 2012
Future openings in Russia 2011 - 2012 Signed • Kazan, Yuzhny, September 2011 • Moscow, Avenue 77, October 2011 • St Petersburg, Great, November 2011 Approved • Nizhny Novgorod, Meschera / 7th Sky, April 2012 Under consideration • Moscow (Butovo), Favorit, Q1 2012 • St Petersburg, Mega Parnas, Q1 201
Slide 13: Franchise
Franchise Lindex has since 2008 operated franchise business in the Middle East and 2010 enlarged its franchise family with the Balkan. Autumn 2011 Lindex will open its next franchise business in Reykjavik, Iceland. Lindex is now present in Saudi Arabia, United Arab Emirates and the Balkan. www.linde
Slide 14: Revenue per business area in 2010
Revenue per business area in 2010 Ladies wear 33% Lingerie 27% Childrens wear 33% Cosmetics 7% www.lindex.com 14
Slide 15: Ladies wear
Ladies wear • Everyday – a fast, fun and easy collection for everyday life • Contemporary – urban elegance with a twist • Generous – modern and stylish everyday and contemporary collections to suit everyone • Market share: Number three overall in the Nordic region. www.lindex.com 15
Slide 16: Lingerie
Lingerie • Lindex – an inspiring and modern intimate line • Ella M – sophisticated with a luxury feeling • So.U with an attitude • Night and home wear • Swimwear • Hosiery • Cosmetics • Market share: Market leader in Sweden and Norway and strong position in Finland. www.lindex.com 16
Slide 17: Kids wear
Kids wear • Everything from everyday to special occasions, inside and outside. There’s also a selection of licensed cartoon garments. • We offer a wide range of well co- ordinated garments that allow kids to be whoever they want. • Kids have an eye for fashion just like their parents! • Market share
Slide 18: Guest designers and successful collaborations
Guest designers and successful collaborations Successful collaborations with well- known guest designers like Narciso Rodriguez and Ewa Larsson. In 2010 Lindex and our customers donated EUR 1.2 million to different organisations of which 0.8 million went to fight against breast cancer. www.lindex.co
Slide 19: Guest stylist
Guest stylist www.lindex.com 19
Slide 20: Supply chain
Supply chain 30 designers – byers- prod.offices – 2 dc Purchase – marketing - butiker 30 designers Buyers 5 production offices 2 DC Over 430 store in 13 countries Design & Purchase Marketing Customer / Stores www.lindex.com 20
Slide 21: Lindex journey
Lindex journey Volume Fashion company Clothing company Brand identity Target position 2005 influences everything 2009 • Location • Marketing • Buying • IT • Logistics Innovator Discounters Time www.lindex.com
Slide 22: Today's agenda
Today’s agenda www.lindex.com 22
Slide 23: World class ladies' wear
World class ladies’ wear • Commercial fashion focus • A clear and efficient structure • Clear hand-overs will give us confidence www.lindex.com 23
Slide 24: Marketing
Marketing • Extra effort into the windows and store fronts • Interact more with our customers through e-commerce, our website, social media and other digital platforms • Launch of new communication concept – Get the Look! • E-commerce • Organization www.lindex.com 24
Slide 25: Marketing
Marketing • New FAB concept • Get the Look execution in all stores Volume Get the look www.lindex.com 25
Slide 26: Leadership
Leadership • We will create more winner-attitude, higher performance, and increased power to act in our organization. • We as leaders will become better in setting clear targets, involving people, communicating, organising, giving feedback and following up results on all levels and securing that we
Slide 27: Norway
Norway • The focus on Ladies wear and Marketing will help Norway to get an improved assortment and marketing-support. • Head office will be extra perceptive, proactive and creative when it comes to Norway's needs and desires. www.lindex.com 27
Slide 28: Improved market position in Sweden and Norway
Improved market position in Sweden and Norway Monthly sales growth in 2011 in Sweden Lindex Stores HUI Industry total 12,0 Change, % 8,0 4,0 0,0 -4,0 JAN 2011 FEB MAR APR MAY JUN JUL 2011 -8,0 -12,0 Monthly sales growth in 2011 in Norway Lindex Stores HSH Industry total 24,0 Change, % 16,0 8,0 0,0 J
Slide 29: Strategic assumptions
Strategic assumptions Mature markets: • Challenging environment • Entries from new players • Old competitors enters small cities • Still room for profit development New markets: • We see very positive development in our first opened stores in both Czech Republic and Russia • We look forward to very
Slide 30: Lindex 5-year strategic forecast
Lindex 5-year strategic forecast • Expansion • Sales • Rental • Other store expenses • Refurbishment • Gross Margin • Office costs www.lindex.com 30
Slide 31: Future expansion
Future expansion Expansion in the Central and East Europe, with Russia, Czech Republic, Poland, and Slovakia in focus. Approx. 15 new own stores annually in 2012 and 2013. www.lindex.com
Slide 32: Where to be in 2016
Where to be in 2016 • Successful fashion chain with stable profit development • Clear offer with the Lindex signature • Profitable in Central Europe and Russia; overall profitability improved www.lindex.com 32