Slide 1: Investor Presentation
INVESTOR PRESENTATION February 2022 Business Proprietary & Confidential | 1
Slide 2: Notes Regarding This Presentation
NOTES REGARDING THIS PRESENTATION This presentation contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements include statements relating to the expected performance of our business, future financial results, strategy, the potential impacts of t
Slide 3: Similarweb Q4 2021 by the numbers
Similarweb Q4 2021 by the numbers $40.2M 51% Q4 revenue Q4 2021 YoY revenue growth $165M 125% Q4 ARR Dollar-based net retention rate (for $100K+ customers) Efficient & Predictable Business Model 99% 78% Revenue are SaaS 2021 gross margin ~1,000 employees & 12 offices Tel Aviv - New York - London - Tok
Slide 4: We are in the early stages of a very large opportunity
We are in the early stages of a $165M very large opportunity ARR IPO We provide powerful insights to help companies 1st $5M win online and accelerate their growth. customer $100M ARR $50M Stock and sector ARR insights Amazon and 1st $1M marketplace customer contract insights 1st paid Introduction of
Slide 5: Growth is a top-of-mind objective for every executive
Growth is a top-of-mind objective for every executive In 2022,* CEOs are looking to digital touch points as a #1 strategic driver. * Source: EY CEO Survey 2022. Business Proprietary & Confidential | 5
Slide 6: Digital has massively expanded the potential for rapid market penetration
Digital has massively expanded the potential for rapid market penetration 62 Growth potential in digital is years nearly unlimited. 46 years Reach millions Easy expansion instantly across borders On-demand 22 Minimal capital needed production and years logistics 14 years 7 years 4 3 2 19 years years
Slide 7: Data is a decisive advantage in the digital economy
Data is a decisive advantage in the digital economy To drive growth, companies want to see COMPETITOR the complete landscape of their markets: PROSPECT MY DATA Their own data PROSPECT 1 COMPETITOR MY DATA 2 Competitor data CONSUMER COMPETITOR PARTNER CUSTOMER Other market data CUSTOMER 3 PROSPECT CU
Slide 8: Companies are spending billions to be more data-driven
Companies are spending billions to be more data-driven But the operational systems they’re investing in only show them a small slice of the terrain – data about themselves. MY DATA First Party Data MODERN OPERATIONAL SYSTEMS Business Proprietary & Confidential | 8
Slide 9: Similarweb reveals the full digital landscape with comprehensive market insights
Similarweb reveals the full digital landscape with comprehensive market insights COMPETITOR PROSPECT We give companies visibility that enables them to optimize their strategies MY DATA and accelerate growth. PROSPECT COMPETITOR CONSUMER PARTNER CUSTOMER MARKET DATA AND INSIGHT CUSTOMER COMPETITOR PR
Slide 10: The Similarweb Digital Growth Platform
The Similarweb Digital Growth Platform Understand market trends Improve customer and dynamics conversion rates and loyalty Monitor competitors and react instantly Discover new markets, prospects, revenue streams Benchmark performance to enable continuous Be the first to react to improvement change an
Slide 11: Our Growth Platform complements operational systems to deliver competitive advantage
Our Growth Platform complements operational systems to deliver competitive advantage How is my company What is my next operating? step to grow? Sales Marketing Analytics E-commerce Business Proprietary & Confidential | 11
Slide 12: Similarweb is an engine that empowers every role to accelerate growth
Similarweb is an engine that empowers every role, in any organization, to accelerate growth Marketing e-Commerce → More keywords → More purchases → More affiliates → More consumer insights → More campaign → More volume → More channels → Better conversion → Better targeting Sales Strategy & Business →
Slide 13: Customer testimonial: MGM Resorts
The reason that we use Similarweb is because it gives us something we don’t have. With Google Analytics or PowerBI, we know what’s happening with us. It’s what’s happening with our competitors, our affiliates, our partners, that’s what we need to know. And there’s nothing like that. For MGM Resorts,
Slide 14: Our data is a significant barrier to entry
Our comprehensive, timely, and actionable data is a significant barrier to entry we aggregate anonymous behavioral data from Contributor Network opt-in participants across devices 1 Data Sources millions of websites and apps share their Web First Party Direct Measurement We collect billions of first-p
Slide 15: Our proprietary data addresses a variety of valuable use cases
Our proprietary data allows us to address a variety of valuable use cases across many different market segments Sales Data Digital Digital eCommerce Company Data & Alternative Research Marketing Insights Data Markets Enrichment Grow market share Grow user acquisition Grow eCommerce sales Grow pipeli
Slide 16: We are in the early innings of a massive market opportunity
We are in the early innings of a massive market opportunity TOP-DOWN TAM Market Research 1 ($32B) $67 bn +$32 bn Sales Intelligence 2 ($26B) Alternative Data 3 ($2B) $35bn +$28 bn Audience Analytics ($6B) 4 SEO & PPC Software $7bn ($1B) 5 $137M Q4 2021 Annualized Revenue 1. Statista Research Departm
Slide 17: Approximately 3,500 customers rely on us to deliver game-changing insights
Approximately 3,500 customers rely on us to deliver game-changing insights Consumer Goods Retail Financial Services Pharma Media Travel Technology Agencies & Consulting Other Business Proprietary & Confidential | 17
Slide 18: Driving strong revenue growth
Driving strong revenue growth Our large addressable opportunity and efficient business model have led to rapidly growing revenue quarter-over-quarter. YoY 32% 47% 38% 43% 49% 46% 51% growth % $40 $138 $36 $33 $M $93 $29 $27 FY 2020 FY 2021 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Business Proprietary
Slide 19: Strong and growing NRR
Strong and growing NRR We have significantly improved our dollar-based net retention rate (NRR) over time. In our largest and most strategic customer segment, customers that generate over $100K in ARR, our ability to retain and grow our business is especially strong. $100K+ Customers All Customers 12
Slide 20: Accelerating customer acquisition
Accelerating customer acquisition As we continue to strengthen # of total customers # of $100K+ ARR customers Average annual revenue per our value proposition and customer ($K) expand our platform, we are not only rapidly scaling new customer acquisition, but also increasing average deal sizes. 3,48
Slide 21: Strength of our revenue base
Strength of our revenue base $100K+ ARR 35% 51% $25K-$100K ARR 28% 32% $0K-$25K 37% ARR 17% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2017 2018 2019 2020 2021 Note: We define ARR as the annualized subscription revenue we would contractually expect to receive from customers assuming
Slide 22: Margin and cash flow performance
Margin and cash flow performance FY’19 FY’20 FY’21 77% 78% 71% Gross Margin (Margin %, USD mil.) $50.1 $72.1 $106.7 ($14.1) ($14.9) ($51.7) Operating Loss (Margin %, USD mil.) (16%) (20%) (38%) ($11.5) ($4.9) ($30.4) Free Cash Flow (Margin %, USD mil.) (5%) (16%) (22%) * Non-GAAP In accordance with S
Slide 23: A solid growth strategy
A solid growth strategy We see a rapidly expanding market ahead with M&A immense potential and multiple entry points to further expand our business opportunity. Deepen product portfolio Grow within existing customers Accelerate customer acquisition 1 2 3 4 Business Proprietary & Confidential | 23
Slide 24: Led by a focused and experienced team
Led by a focused and experienced team Or Offer Benjamin Seror Jason Schwartz Lior Degani Maoz Lakovski Co-Founder & Co-Founder & Chief Financial Officer Chief Operation Officer Chief Business Officer Chief Executive Officer Chief Product Officer Kevin Spurway Sigal Gill More Carrie Lazorchak Ron Asher Uri Per
Slide 25: We are just getting started
We are just getting started Leading platform Strong and Attractive sales addressing mission-critical accelerating efficiency and CAC use cases growth payback metrics Innovative technology Early innings of a massive Founder-led based on durable TAM opportunity leadership team and barriers to entry exc
Slide 26: Appendix - GAAP to non-GAAP reconciliation (USD thousands)
Appendix - GAAP to non-GAAP reconciliation (USD thousands) FY'19 FY'20 FY'21 Q4’20 Q4’21 Reconciliation of non-GAAP gross profit Gross profit 50,078 72,069 105,916 21,013 29,460 Share-based compensation expense (38) (40) (211) (15) (90) Amortization of intangible assets related to business combination
Slide 27: Thank You
THANK YOU. Business Proprietary & Confidential | 27