Slide 1: Q2 2026 Results Presentation
Q2 2026 Results PRESENTATION
Slide 2: Important notice
Important notice This presentation has been prepared for information purposes only. The presentation is not intended to form the basis of any investment activity or decision. The presentation should not be considered as a recommendation in relation to an investment in Viaplay Group, nor does it cons
Slide 3: Speakers
SPEAKERS Jørgen Lindemann Johan Johansson Matthew Hooper Chief Executive Officer Chief Financial Officer Investor Relations
Slide 4: Q2 Highlights
Q2 Highlights Core operations sales of SEK 5,509m up 0.7% on organic basis with 7.1% streaming sales growth Core operations EBITDA (ex ACI and IAC) of SEK 458m (412m pro forma and 133m reported) Positive Group free cashflow of SEK 113m, of which SEK176m for core operations and SEK -63m for non-core
Slide 5: Reported Sales & EBITDA
Reported Sales & EBITDA Q2 Q2 H1 H1 FY SEKm 2026 2025 2026 2025 2025 Core operations Sales 5,509 4,160 10,787 8,353 17,344 Core operations EBITDA (excluding ACI & IAC) 458 133 559 -43 210 Group Operating Free Cash Flow 113 823 150 152 -2,326 Allente Group consolidated from 14 November 2025 ➢ Core op
Slide 6: Pro forma Sales and EBITDA
Pro forma Sales and EBITDA Q1 Q2 Q3 Q4 FY Q1 Q2 Q2 YoY (%) SEKm 2025 2025 2025 2025 2025 2026 2026 Organic Core operations Sales Subscription 4,341 4,267 4,214 4,299 17,121 4,299 4,382 1.7% -of which, Streaming 2,014 1,984 1,964 2,110 8,071 2,120 2,139 7.1% -of which, Non-Streaming 2,327 2,283 2,250
Slide 7: Core operations performance by revenue line
Core operations performance by revenue line Streaming subscriptions Non-streaming subscriptions 7.1% organic sales growth -2.9% organic sales growth 39% of Core operations net sales 41% of Core operations net sales Reflected growth in D2C sub base, with D2C and B2B ARPU Reflected long-term structura
Slide 8: A unique content offer
A unique content offer Acquired Scripted & Documentaries Non-scripted Sports 8
Slide 9: World class sports rights
World class sports rights UEFA Europa League UEFA Ice Internati National UEFA & FA Cup Europea Hockey onal Ultimate Internati Soccer Gjensidi Women’s Champio Confere & English n African National World National Handball Fighting onal Ski Matchro National Leagues Frauen ge Women's World Premier ns nce
Slide 10: Q2 Sports highlights and upcoming in Q3
Q2 Sports highlights and upcoming in Q3 Q2 highlights Upcoming in Q3 10
Slide 11: Q2 Film and series highlights and upcoming in Q3
Q2 Film and series highlights and upcoming in Q3 Q2 highlights Upcoming in Q3 11
Slide 12: Cashflow
Cashflow Q1 Q2 Q3 Q4 FY Q1 Q2 SEKm 2025 2025 2025 2025 2025 2026 2026 Cash flow from operations, excluding changes in working capital -335 -31 -140 -48 -554 -157 197 Changes in working capital -333 862 -1,249 -1,517 -2,237 231 -52 Cash flow from operating activities -668 831 -1,389 -1,565 -2,791 74
Slide 13: Financial position
Financial position Net debt Facility maturity profile (incl. amortisation schedule) 6 922 ( S EKm) Ju n' 26 Working capital facility Allente loan (amortised) Working capital facility 2,500 2 500 Allente loan (not yet amortised) Allente loan 1,411 Bonds and notes Bonds and notes 1,858 RCF RCF 1) 700
Slide 14: Allente Integration Synergies
ALLENTE INTEGRATION SYNERGIES Viaplay Group acquired the remaining 50% of the shares of Allente Group in November 2025. The integration results in cash cost synergies (specified below) and sales synergies (to be identified during the integration process), as well as non-recurring cash restructuring
Slide 15: 2026 Financial Targets
2026 FINANCIAL TARGETS The Group’s financial targets for 2026 reflect the acquisition of the remaining 50% of Allente Group in November 2025, and were provided in conjunction with the announcement of the Group’s 2025 results in February 2026 Full year 2026 Core operations sales Stable year-on-year o
Slide 16: Long-Term Ambitions
LONG-TERM AMBITIONS Viaplay Group’s long-term financial ambitions were updated in conjunction with the announcement of the Allente Group acquisition on 17 July 2025 Core operations sales Stable year-on-year on average on an organic basis for 2025 to 2028 Core operations EBITDA before ACI & IAC Doubl
Slide 17: The Nordic region's leading entertainment provider
The Nordic region’s leading entertainment provider Ongoing Completed 1 2 3 Re-focus top-line drivers Improve return on Allente Group integration Organisational restructuring content investment ‒ Sell/partner/close Baltics, ‒ Value over volume ‒ Integration into Viaplay Poland, UK, US & ‒ Focus on co
Slide 18: Q&A
Q&A Q2 2026 Results INVESTORS@VIAPLAYGROUP.COM