Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — Shareholder Meeting (June 2022)
27 slides from Celsius's shareholder meeting presentation, Jun 3, 2022
Slide 1: 2022 Annual Meeting
2022 ANNUAL cecsiug CELSIUS S"*VEETING ~~ CELSIUS Gey si " SPARKLING STRAWBERRY GUAVA ESSENTIAL ENERGY ACCELERATES META ESSENTIAL ENERGY? ACCELERATES METABOLISM BURNS BODY FAT" FUNCTIONAL DISRUPTIVE ESSENTIAL ENERGY
Slide 2: Meeting Called to Order
°° Meeting Called to Order cELsIUS Meeting Called to Order 1. Introductions=>Directors, Officers, invited guests
Slide 3: Board of Directors
“€cesus BOARD OF DIRECTOR John Fieldly CHAIRMAN Hal Kravitz LEAD DIRECTOR & Extensive CPG/Beverage career and experience across all business functions Chairman, Board of Directors Certified Management Group Former CEO AQUA Hydrate 30 Year career at the Coca-Cola Company, most recently, President, Gl
Slide 4: Management: People = Difference Makers
ws lew cess MANAGEMENT PEOPLE = DIFFERENCE MAKERS JOHN FIELDLY - PRESIDENT & CEO Joi Filly joined Celsius In 2012 and brings extensive consumer goods and fnanca/operational experience with 2 track record of diving strong fnanell performance and bulng highly performing teams Resuits Driven Executive
Slide 5: Management: People = Difference Makers
ry Gcetsus MANAGEMENT PEOPLE = DIFFERENCE MAKERS m) KYLE WATSON - VP OF MARKETING ‘Kyle brings 14 years of marketing experience to CELSIUS, having served 2 maortyof her career in brand marketing. Prior wo CELSIUS, Kyl served asthe Marketing Directo for Hil Energy and was the brand's fist marketing h
Slide 6: Meeting Called to Order: Continued
CELSIUS. Meeting Called to Order: Continued g w Meeting Called to Order 2. Instructions on Rules of Conduct and Procedures 3. Proof of Notice of Meeting Given 4. Announcement of Existence of Quorum 1. Meeting is duly convened
Slide 7: Presentation of Proposals and Discussion
fo) Presentation of Proposals and Discussion: , Oe Presentation of Proposals 1. First Proposal: Election of Directors 2. Second Proposal: Ratification of appointment of Auditors 3. Third Proposal: Executive Officer compensation (Say-On-Pay)
Slide 8: Voting
Ly 4 Voting: pT ELSIUS Voting 1.Opening of Polls 2.Voting on Proposals 3.Closing of Polls
Slide 9: Report of Results of Voting
°° Report of Results of Voting: Cceisws Report of Results of Voting 1. While Tabulations are performed, management will provide corporate presentation for shareholders:
Slide 10: Management Presentation: Business Results & Highlights
° Management Presentation pT ELSIUS Business Results & Highlights
Slide 11: Safe Harbor Statement
This presentation may contain statements that are not historical facts and are considered forward: SAFE 2a sa HARBOR STATEMENT ancial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as “anticipate,” “believe,” “could
Slide 12: 2021 Highlights
°, 2021 Highlights: CELSIUS. Ww Full Year 2021 Financial Highlights + Revenue of $314.3 million, up 140% from $130.7 million for the full year ended December 31, 2020 + Domestic revenue increased 186% to $273.0 million, up from $95.5 million in the year ago period * Continued expansion of Direct Sto
Slide 13: Q1 2022 YoY Highlights
Q1 2022 YoY Highlights: (CELSIUS. ~» st Quarter 2022 Financial Highlights + Revenue of $133.4 million, up 167% from $50.0 million in the year ago quarter + Domestic revenue increased 217% to $123.5 million, up from $39.0 milion in the year ago quarter. The increase was driven by accelerating triple-
Slide 14: Innovative Portfolio
—_ INNOVATIVE Cc! CELSIUS PORTFOLIO fap we SPARKLING SPARKLING SPARKLING Sinan Ssorra.enenoy” ésseumat uresweyapousy| | SSENT ns a001 EAT Sts Baby a
Slide 15: Celsius Essential Energy Portfolio
CELSIUS ESSENTIAL ENERGY PORTFOLIO CELSIUS provides all the essential energy you need. Its functional energy made with premium ingredients and zero sugar. CELSIUS is packed with 7 essential vitamins, thas no artificial colors or flavors, no aspartame and no high fructose corn syrup. a a a aid] > > >
Slide 16: Celsius Heat and BCAA Portfolio
= Pie HEAT CICICICICICITC CELSIUS: CELSIUS ‘CELSIUS. CELSIUS: CELSIUS. CELSIUS. CELSIUS. PORTFOLIO HEAT HEAT HEAT HEAT HEAT HEAT HEAT CELSIUS HEAT is performance energy made with | gs premium ingredients and is uniquely designed with 2,000 mg of L-Citrulline and 300mg caffeine to ‘optimize performan
Slide 17: Key Distributors and Wholesalers
CELSIUS. KEY DISTRIBUTORS AND WHOLESALERS ROUTE TO MARKET DISTRIBUTION WHOLESALE NETWORK FOUNDATION DSD BENEFITS * Improved Store Execution : br <A eEAsLE (UPAR) @Onilercoors G=BiG * Increased Stl Placements sromconen GEYSER Inc. + Ingroved Velocity Rates + lereasedDistrbtion ie emcoronn ~— @) POLAR
Slide 18: Increasing Penetration Across Major Distribution Channels
INCREASING PENETRATION ACROSS MAJOR DISTRIBUTION CHANNELS TO ~140K RETAIL LOCATIONS O SEF Roe Q ews meijer ap FA CED Seis Myvee. FITNESS MILITARY E-COMMERCE bP ress AEX amazon 3 _ Walmart.com VENDING MASS MARKET NATURAL CHANNEL \istaR: seamedke. canteen © costce waimart>': B ea) a eS <—G > is) fA B
Slide 19: Each Channel Has a Defined Placement Strategy
‘( CELsius. PLACEMENT ENERGY FUNCTIONAL EACH CHANNEL HAS A DEFINED PLACEMENT STRATEGY CELSIUS IS SOLD AMBIENT AND COLD ACROSS CHANNELS IN GROCERY OR PHARMACY IN MULTIPACKS, IN FITNESS/EMERGING (CHANNELS, COLD.
Slide 20: Celsius Brand Performance vs Category
‘( CELsius. CELSIUS BRAND PERFORMANCEVSCATEGORY + CELSIUS is the #1 Brand Driver of Growth to the Energy Category, responsible for 37% of the category growth, driving over $37.5 million in incremental sales + Grew over 49,000 doors or 3%, from the 93,000 in Q1 2021.. US door count exceeds 140,000 lo
Slide 21: Growing Global Expansion
GROWING GLOBAL EXPANSION Globally defines territories which currently provide marketing and sales support within their respective territory ASIA DISTRIBUTION PARTNERS China royalty and return of invested capital agreement Distribution agreements with additional Asian countries seeding future opportu
Slide 22: Financials
i CELSIUS casts FINANCIALS — ‘fro!
Slide 23: Financial Performance
CELSIUS FINANCIAL PERFORMANCE FINANCIAL PROFILE REVENUE YOY GROWTH TRENDS IN REVENUE BY QUARTER (UNAUDITED) Sales Growth In Millions m2015=2016 #2017 20182019 2021
Slide 24: Q1 2022 Financial Snapshot
CELSIUS Q1 2022 FINANCIAL SNAPSHOT Foren | “ ee a Gross Margin % 40.4% 41.1% -70 BPS (Ex OB Freight) (42.8%) (49.5%) (-670 BPS) Stock-Comp Ex. $4.3 $3.6 24% Adj. EBITDA* $14.8 $4.7 217%
Slide 25: Questions & Answers
NASDAQ:CELH CELSIUS. “PROPRIETARY DISRUPTIVE ARKLING CELSIUS HOLDINGS, INC. Questions & Answers
Slide 26: Report of Results of Voting: Continued
. . Om, Report of Results of Voting: Continued wp CELSIUS Report of Results of Voting 2. Results of Voting Communicated
Slide 27: Meeting Adjourned
Meeting Adjourned Ce) Thank You COMPANY CONTACTS INVESTOR RELATIONS @ John Fieldly, CEO Cameron Donahue Q Celsius Holdings, Inc 961.276.2239 Celsius Holdings, Inc 651.707.3532 ueoe CELSIUS. LIVE FIT ifieldly@celsius.com cdonahue@Celsius.com @ _ Jarrod Langhans, CFO © Celsius Holdings, Inc. & 561.900