Baby Bunting Group Ltd. · ASX:BBN
Baby Bunting — Investor Presentation (May 2025)
40 slides from Baby Bunting's investor presentation, May 1, 2025
Slide 1: Store of the Future
Store of the Future. Investor day 1 May 2025
Slide 2: Important notice and disclaimer
Important notice and disclaimer Forward looking statements This document is a presentation of general background information about This document contains certain forward looking statements and comments about future the activities of Baby Bunting Group Limited (Baby Bunting) current at the events, in
Slide 3: Trading Update
Trading Update FY25 Trading Update FY25 Outlook • As at 27 April 2025: FY25 pro forma NPAT guidance of $10 million to $12.5 million, which assumes: • 2H FY25 comparable store sales were up 3.7% • comparable stores sale growth in the range of 2% to 3% • Year-to-date comparable store • gross margin of
Slide 4: Speakers
Speakers Mark Teperson Darin Hoekman Ciara McGoohan Chief Executive Officer Chief Financial Officer Chief Customer Officer & Chief Data & Analytics Officer 4
Slide 5: Agenda
Agenda 1. Agenda 2. Store of the Future Mark Teperson 3. Small Format Stores Mark Teperson 4. Omni-Channel Mark Teperson 5. Retail Media Ciara McGoohan 6. Store Economics Darin Hoekman 7. Close Store of the Future - Investor Presentation 5
Slide 6: The best start for the brightest
Our Vision Our Mission The best To support & inspire start for confident parenting, the brightest from newborn future to toddler 6
Slide 7: Our market: $6.3 billion ANZ TAM and growing
Our market: $6.3 billion ANZ TAM and growing Significant opportunity to grow and leverage our leadership in hard goods (~23% market share) to grow our share of soft goods Our core competency The opportunity in soft goods 1.8 3.4 $ $ Incremental 1% gain in soft goods market Bn ~23% ~3% Bn share equal
Slide 8: Growth plan
Delivering shareholder value Growth • Leverage our strength in nursery essentials 1 (hard goods) Grow Strengthen market position • Capitalise on significant opportunity in soft plan Market goods market through our market leading share hard goods offer Baby Bunting has a strong • Clear path to grow g
Slide 9: Our strategy: returning to growth
Our strategy: returning to growth Growth objectives Deliverables 1 Enhance customer Grow experience Market leading Exceptional Best-in-class Data & Market share products experiences services Analytics 2 Drive platform Grow EBITDA leverage Gross Margin Media New Zealand Operating business profitabili
Slide 10: Shareholder value multiplier
Shareholder value multiplier Operating leverage Our strategy is focused on improvements across these core elements to re-establish a +10% EBITDA margin business 200 bps CODB leverage Network Growth Network growth & Productivity Plan of ~80 new stores Comparable 40 Large format stores store sale grow
Slide 11: Store of the Future
Mark Teperson Store of the Future 11
Slide 12: The need for change
Store of the Future The need for change Redesigning the store experience for customers of today and tomorrow November 2023 Baby Bunting Customer Qualitative Research An evolving customer base Current store fleet 43 • A trusted brand known for having • Today our core customer is a Are based on a very
Slide 13: Our new store experience
Store of the Future Our new store experience We're making Australia's best specialty store network even better Each store is an experience a distribution a stage for centre centre our brand partners for our customers for our products to showcase their innovation and new products 13
Slide 14: Our design approach
Store of the Future Our design approach Drawing on our research, partnering with The General Store Key Design Principles • The General Store appointed Q4 FY24 Emotionally Activity-led Maximising Drive • One of Australia’s leading brand and resonant merchandising retail assets Retail Media store desi
Slide 15: Store refurbishment program
Store of the Future Store refurbishment program Targeting >10% comparable store sales growth with each refurbished store Maribyrnong Re-opened on 19 April The New store format has been very positively Preston received by our customers and is trading above our Re-opening on 14 June targeted growth ra
Slide 16: Small Format Stores
Mark Teperson Small Format Stores 16
Slide 17: Our objective for small format stores
Small format stores Our objective for small format INSERT ROBINA STOREFRONT IMAGE stores is to grow Customer Lifetime Value Store of the Future - Investor Presentation 17
Slide 18: Small format stores
Small format stores Small format stores Home Pilot new small format store to target higher traffic areas and grow Customer Lifetime Value Unlock high value smaller catchments that Park do not currently support our large format store (inner urban and regional) The new small store format will target r
Slide 19: Small format store pilots
Small format store Small format store pilots We have plans for three pilot stores to be in market in 1H FY26 Robina (Qld) Plenty Valley (VIC) Marion (SA) • 6km from our existing Burleigh • 25km north of Melbourne CBD • 13km south of Adelaide Waters large format store • 6km from our existing • 6km fr
Slide 20: Omnichannel
Mark Teperson Omnichannel 20
Slide 21: Omnichannel as a force multiplier
Omnichannel Omnichannel as a force multiplier Our store network and our online channel together drive greater customer lifetime value An Omni-channel customer is worth Large Format Stores Small Format Stores1 Digital Channels 74% of new customer 2.6x more than a single acquisition occurs channel cus
Slide 22: Ciara McGoohan
Ciara McGoohan 22
Slide 23: Building a media business: unlocking the value of our platform
Retail Media Building a Product display media business: Advertising unlocking the value Digital screens embedded within sales Store environment of our platform Access Shelf end Realising a new revenue stream to the most concentrated through monetising our existing database of new & expectant in-stor
Slide 24: Examples of our retail media assets
Retail Media Examples of our retail media assets Instore – Physical Online – Digital Store of the Future - Investor Presentation 24
Slide 25: Store Economics
Darin Hoekman Store Economics 25
Slide 26: Large format stores deliver great returns
Store economics Large format stores deliver great returns Targeting >10% comparable store sales growth from each refurbished store Historical returns from our AU store network Targeted returns from future store investments Mature Metro Stores (>4 yr) Metro Australia FY2020 FY2022 FY2024 Targeted ret
Slide 27: Optimise and grow store network
Store economics Optimise and grow store network Small format stores will enable Small format store pilots expected to Expanding the store network into new catchments and meeting opportunity to be in market early more needs of parents through new store formats meet more needs FY26 followed by of pare
Slide 28: Store of the Future rollout
Mark Teperson Store of the Future rollout 28
Slide 29: Store of the Future rollout
Store of the Future rollout Funded from operating cash flows FY25 2H refurbishment program FY26 Targets • Maribyrnong – re-opened 19 April • 8 to 12 store refurbishments • Preston, Vic – re-opening 14 June • 5 to 8 new stores • Gepps Cross, SA – re-opening 21 June • 3 pilot small format stores • Wes
Slide 30: Shareholder value multiplier
Shareholder value multiplier Operating leverage Our strategy is focused on improvements across these core elements to re-establish a +10% EBITDA margin business 200 bps CODB leverage Network Growth Network growth & Productivity Plan of ~80 new stores Comparable 40 Large format stores store sale grow
Slide 31: Thank you
Thank you 31
Slide 32: Shopfront
Store of the future Shopfront Store of the Future - Investor Presentation 32 33
Slide 33: Store arrival
Store of the future Store arrival Store of the Future - Investor Presentation 33 34
Slide 34: Feeding & Apparel
Store of the future Feeding & Apparel Store of the Future - Investor Presentation 34 35
Slide 35: Feeding
Store of the future Feeding Store of the Future - Investor Presentation 35 36
Slide 36: Sleep
Store of the future Sleep Store of the Future - Investor Presentation 36 37
Slide 37: Travel
Store of the future Travel Store of the Future - Investor Presentation 37
Slide 38: Play & Learn
Store of the future Play & Learn Store of the Future - Investor Presentation 38 39
Slide 39: Parents’ room
Store of the future Parents’ room Store of the Future - Investor Presentation 39 40
Slide 40: Point of sale
Store of the future Point of sale Store of the Future - Investor Presentation 40 41
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