Unilever Plc · LSE:ULVR
Unilever — Investor Presentation (June 2002)
17 slides from Unilever's investor presentation, Jun 21, 2002
Slide 1: Investor Relations Presentation: Gearing up for faster growth
Investor Relations Presentation Gearing up for faster growth Ralph Kugler, Kugler, President Unilever Home & Personal Care Europe 21st June 2002 p^cb= e^o_lro= pq^qbjbkqWqÜáë= éêÉëÉåí~íáçå= Åçåí~áåë= Ñçêï~êÇJäççâáåÖ= ëí~íÉãÉåíë= EïáíÜáå= íÜÉ= ãÉ~åáåÖ= çÑ= íÜÉ= rKpK= mêáî~íÉ= pÉÅìêáíáÉë= iáíáÖ~íáçå=
Slide 2: 2001: key results
2001: key results 4.5% Underlying Sales Growth Profit +10% vs. 2000 Cash Flow € € 434m, + € 92m vs. 2000 Trading Margin increased to 13.5% Achieving accelerated growth The Must Win Battles •Focus on fewer, bigger brands and big hit innovations •Greater value in laundry •Double the business in CEE •D
Slide 3: Fewer, bigger brands and big hit innovations
MUST WIN Fewer, bigger brands and big hit innovations Evolution of brand portfolio 1999 2000 2001 Q1 2002* Leading brands 79% 81% 84% 75% % of total % Total adv. 89% 90% 92% 75%** Leading brands + 9% +7% +6% +7% growth Tail brands -10% -11% -9% -4% decline * 2002 - 9 brands only ** 56% in 2000, 58%
Slide 4: Brand portfolio
Brand portfolio Accelerated Healthy Growth Brands Growth Brands 1. Dove 1. Signal/Mentadent PC 2. Axe 3. Rexona 4. Comfort/Snuggle 2. Persil / Skip HC 5. Cif 3. Surf / Omo 4. Domestos % Sales 37% 38% = 75% Rexona 4
Slide 5: Greater value in Laundry
Dove shampoo: 16 countries < 6 months MUST WIN Greater value in Laundry 5
Slide 6: Success of laundry tablets in Europe
Success of laundry tablets in Europe Tablets market : > €1bn €m 13% of market 1200 12% of market 1000 800 8% of market 600 1100 990 400 693 2% of market 200 223 0 1998 1999 2000 2001 Tablets consumer sales value 6
Slide 7: Liquid capsules: the next opportunity
Liquid capsules: the next opportunity Robijn - First in market - Netherlands late 2 UK & Ireland in April 2001, France in June, 8 more countries by end 2001 Visible consumer innovation: Black Velvet 7
Slide 8: Market leadership over Ariel in the UK
Market leadership over Ariel in the UK 35 30 28.7% 25 PERSIL ARIEL 20 19.6% BOLD 15 FAIRY 10 ROB 5 0 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 YTD Mar 02 ....and even greater success in Ireland 35 30 29.1% 25 Persil Val 20 Ariel % 15 15.3% 10 5 0 ' 1997 ' 1998 ' 1999 '2000 '2001 2002 ytd 8
Slide 9: Rinse Conditioners; Driving cost out of the business
Rinse Conditioners Comfort achieved its highest share ever in the UK in May 2002, boosted by new variant launch 60 Val% 50 51.1% 40 Comfort RC Lenor RC 30 Downy RC ROB RC 20 23.3% 10 0 1 1 1 1 02 01 1 pr 01 b ch 02 ,0 ,0 98 99 0 ,0 ,0 ,0 Fe A 30 00 ar ay c, p, ov ec 19 19 ug n ct ec 21 M Ja 24 De 2
Slide 10: Double the business in CEE by 2005
MUST WIN Double the business in CEE by 2005 Integration of CEE into HPCE Western Europe C&EE •15 Countries • 17 Countries •Sales €4,500m • Sales €400m •Population 325 m • Population 425 m 10
Slide 11: Key contributor to growth; Double CEE: 4 key thrusts
Key contributor to growth 8% 40% €393m € €407m € €1,022m €4,743m € € Sales 2001 Growth 2002 - 2005 HPCE CEE Double CEE: 4 key thrusts A project driven innovation programme - € 830m from 17 projects / € 1bn by 2005 A truly low cost, high service supply chain - low delivered cost / high service level
Slide 12: Affordable brand mixes: Western Europe income distribution
MUST WIN Affordable brand mixes Western Europe - income distribution mçéìä~íáçå=EãF QMM PRM PMM ORM OMM NRM NMM RM M RJOM=â OMJQM=â QMH=â qlq^i fåÅçãÉ=€ OMMN OMMS 12
Slide 13: Affordable brand mixes: Eastern Europe income distribution
=Eastern Europe - income distribution mçéìä~íáçå=EãF QMM PRM PMM ORM OMM NRM NMM RM M MJR=â RJNM=â NMH=â qlq^i fåÅçãÉ=€ OMMN OMMS Affordable brand mixes Opportunity for additional growth • low income consumers • smart shoppers è without diluting margins 13
Slide 14: Affordable brands
Affordable brands Rexona Affordable brands Cif 14
Slide 15: Fit for Growth
Lux Project Babushka Project Katherina Project TWO MUST WIN Fit for Growth 15
Slide 16: Fit for growth; 2002 summary
Fit for growth Achieve sustained, outstanding growth A clear, simplified organisation A dynamic, entrepreneurial team Single-minded focus on action Courage to stop non-essential activity A culture which values delivery 2002 summary Top priority is growth - leading brands Gross margin will be increas
Slide 17: 2002-2006 internal ambitions
=2002 -2006 internal ambitions Leading Brands growing by 10% p.a. Trading Margin improving to over 16% by 2006 8000 18 7000 16 14 6000 12 5000 10 Leading 4000 TM% 8 3000 6 2000 4 1000 2 0 0 2001 2002 2003 2004 2005 2006 17