Philip Morris International Inc · NYSE:PM

Philip Morris International — Investor Day (June 2010)

83 slides from Philip Morris International's investor day presentation, Jun 23, 2010

  1. Slide 1: Investor Day – EEMA Region

    Investor Day – EEMA Region Lausanne, June 23, 2010 Miroslaw Zielinski President, EEMA Region Philip Morris International

  2. Slide 2: Agenda

    Agenda ● EEMA Region at a glance ● Review of 2009 and Q1 2010 results ● Strategic priorities ● Key EEMA markets: highlights 2

  3. Slide 3: EEMA Region Contribution to 2009 PMI Results

    EEMA Region Contribution to 2009 PMI Results Cigarette Shipment Volume EEMA 35% Net Revenues Operating Companies Income EEMA EEMA 27% 26% Source: PMI Financials 3

  4. Slide 4: EEMA Region – Overview

    EEMA Region – Overview PMI Factories • St. Petersburg (Russia) • Krasnodar (Russia) • Kharkiv (Ukraine) • Almaty (Kazakhstan) • Izmir (Turkey) • 93 markets • Bucharest (Romania) • 1.3 billion population • Nis (Serbia) • 1.2 trillion unit cigarette market(a) • Dakar (Senegal) • 8 cigarette and 1 OTP

  5. Slide 5: 2009 Industry Volume by Market

    2009 Industry Volume by Market Others 33% Russia 32% South Africa Turkey 2% 9% Egypt Ukraine Saudi Arabia 7% 9% 2% Algeria Romania Kazakhstan 2% 2% 2% Source: PMI estimates, excluding Duty Free 5

  6. Slide 6: GDP Growth Rates

    GDP Growth Rates Russia Ukraine (%) (%) 15 15 8.1 7.6 5.6 2.6 2.3 2.1 2009 2009 2007 2008 2010E 2007 2008 2010E -7.9 -15 -15 -14.6 Turkey Egypt (%) (%) 15 15 7.1 7.2 4.7 4.7 5.0 3.6 0.9 2009 2007 2008 2010E 2007 2008 2009 2010E -6.2 -15 -15 Source: Global Insight 6

  7. Slide 7: Unemployment Rates

    Unemployment Rates Russia Ukraine (%) (%) 15 15 8.4 8.3 8.8 8.5 6.1 6.4 6.4 6.4 0 0 2007 2008 2009 2010E 2007 2008 2009 2010E Turkey Egypt (%) (%) 15 14.1 15 13.2 10.3 11.0 8.9 8.7 9.3 8.9 0 0 2007 2008 2009 2010E 2007 2008 2009 2010E Source: Economist Intelligence Unit 7

  8. Slide 8: Industry Volume

    Industry Volume(a) (billion units) 1,203 +2.6% 1,234 -2.3% 1,206 Middle East -1.0% +2.1% 394 390 398 & Africa Turkey 108 108 108 Balkans 102 110 103 +7.8% -6.4% +4.5% -4.6% Eastern Europe 599 626 597 2007 2008 2009 (a) Excluding Duty Free Source: PMI estimates 8

  9. Slide 9: Premium Brands as % of Total PMI Volume

    Premium Brands as % of Total PMI Volume (%) 42 39.4 39.6 39.3 38.8 37.9 30 H1 2008 H2 2008 H1 2009 H2 2009 Q1 2010 Source: PMI Financials 9

  10. Slide 10: PMI Regional Market Share

    PMI Regional Market Share (%) 25 23.2 22.7 22.1 20 2007 2008 2009 Source: PMI estimates, excluding Duty Free 10

  11. Slide 11: PMI Market Shares

    PMI Market Shares Variance 2009 vs. 2008 Russia 25.4 % 0.4 pp Ukraine 35.9 0.7 Turkey 42.9 1.4 Egypt 15.8 1.3 Romania 28.8 0.5 Kazakhstan 50.2 (3.2) Algeria 21.3 6.4 Saudi Arabia 51.3 (4.8) Bulgaria 13.8 3.5 Serbia 49.0 (1.7) Morocco 10.6 1.2 Tunisia 10.7 3.9 Source: A.C. Nielsen, Business Analytica

  12. Slide 12: EEMA Region Results

    EEMA Region Results Shipment Volume Net Revenues CAGR 05-09: +1.1% CAGR 05-09(a): +10.0% (billion units) ($ million) 320 8,500 303.2 7,504 1,373 298.8 (b) 288.3 290.3 6,346 286.0 6,795 5,625 5,084 240 3,000 2005 2006 2007 2008 2009 2005 2006 2007 2008 2009 YoY +0.8% +0.7% +4.4% -1.5% YoY(a) +11.1% +

  13. Slide 13: EEMA Region Results

    EEMA Region Results Operating Companies Income CAGR 05-09(a): +19.2% ($ million) 3,600 3,119 893 (b) 2,431 2,663 2,080 1,664 600 2005 2006 2007 2008 2009 YoY(a) +24.4% +12.2% +27.4% +13.4% (a) Excluding currency and acquisitions (b) Unfavorable currency impact Source: PMI Financials 13

  14. Slide 14: EEMA Region Q1, 2010 Results

    EEMA Region Q1, 2010 Results Shipment Volume Net Revenues Operating Companies Income YoY: -5.2% YoY(a): +14.9% YoY(a): +28.5% (billion units) ($ million) ($ million) 100 2,000 850 770 1,746 67.7 586 64.1 1,452 0 500 0 Q1 2009 Q1 2010 Q1 2009 Q1 2010 Q1 2009 Q1 2010 (a) Excluding currency and acquisi

  15. Slide 15: Strategic Priorities

    Strategic Priorities Grow volume and OCI through: ● Portfolio initiatives and innovations ● Proactive tax and regulatory engagement ● Pricing and price gap management ● Actively pursue business development opportunities 15

  16. Slide 16: PMI Brand Portfolio

    PMI Brand Portfolio Unit Margin Index Premium 100% & Above Mid-Price 47% Low-Price 25% Local Heritage 15% 16

  17. Slide 17: Key EEMA Consumer Trends

    Key EEMA Consumer Trends Share of Market (%) PMI Share of Segment (%) 12.4 30.1 SLTN 29.0 8.2 2007 2008 2009 Q1 2007 2008 2009 Q1 2010 2010 8.8 19.9 17.2 Slims 4.2 2007 2008 2009 Q1 2007 2008 2009 Q1 2010 2010 Source: PMI estimates 17

  18. Slide 18: Marlboro New Architecture Roll-Out

    Marlboro New Architecture Roll-Out Filter Plus in 24 markets Gold Original pack upgrade in 13 markets Gold Touch in 12 markets Gold Edge in 6 markets Gold Smooth 1mg in 6 markets 18

  19. Slide 19: Marlboro Filter Plus

    REVOLUTION PLUS 4 FILTER ZONES, UNIQUE TASTE Marlboro 2 FILTER PLUS NyweHetTo Bpeau Cepvo3Ho Ha Bac uv Ha Apyrute oKono Bac Marlboro : FILTER PLUS - Fumattl Fumatul posse wl cht poate sa ucida SMOOTH PREMIUM TASTE Directiva Comsili«sti«asi CE/B0/6G22/CEE-: Vastuasraasl GAwumea2ta grav samatatii

  20. Slide 20: Marlboro Filter Plus

    Marlboro Filter Plus Share of Market (%) 2.8 1.3 1.0 0.6 0.7 Serbia Bulgaria UAE Kazakhstan Kuwait Q2 2009 Q3 2009 Q4 2009 Q1 2010 Source: A.C. Nielsen and Business Analytica 20

  21. Slide 21: Marlboro Gold Touch and Fine Touch

    Marlboro Gold Touch and Fine Touch National Main City Share of Market (%) Share of Market (%) 1.3 0.9 0.9 0.6 0.3 0.1 Russia Kazakhstan Romania Moscow Almaty Bucharest Q3 2009 Q4 2009 Q1 2010 Source: A.C. Nielsen and Business Analytica 21

  22. Slide 22: Marlboro Gold Smooth 1mg

    Marlboro Gold Smooth 1mg Share of Market (%) 1.1 0.6 0.6 0.5 Saudi Arabia UAE Bahrain Kuwait Q2 2009 Q3 2009 Q4 2009 Q1 2010 Source: A.C. Nielsen 22

  23. Slide 23: Parliament

    Parliament 23

  24. Slide 24: Parliament

    Parliament 2009 Share of Market (%) 8.4 3.8 2.9 2.3 2.0 Turkey Kazakhstan Russia Ukraine Romania Source: A.C. Nielsen and Business Analytica 24

  25. Slide 25: Chesterfield

    Chesterfield INTERNATIONAL BOsbMMN CHESTER D, NPOBYKAAET TBOM OLYLUEHMA. 370 YAOBONIDCTBME AOCTOMHO NAy3bi. @ ‘a me @ HACIAKQANCA HACHAKAANCA HE CTEWA be : HE CHIEWA MMHG sour POCCHMMTPENYTPEKOAET: fmm M/SOPABCOLPASD MARLOWE me MMHDPABCOLPA3BMIM9 OCH TPMPEKIAET KVPEHME BPEQUT BAWEMY 3010POBbI0 PAVE

  26. Slide 26: Chesterfield

    Chesterfield Share of Market (%) 7.8 7.8 7.3 3.3 2.9 3.1 Russia Ukraine 2008 2009 Q1 2010 Source: A.C. Nielsen 26

  27. Slide 27: Chesterfield Superslims 100s

    Chesterfield Superslims 100s Launched in March 2010 in Ukraine 27

  28. Slide 28: 3ABKV PASOM

    3ABKV PASOM URE Ri KYPIHH| MOMKE apf OPH MOKE aT SM SAXBOPIOBAHHS HA PAK

  29. Slide 29: L&M

    L&M 2009 Share of Market (%) 15.3 13.4 9.5 9.2 8.5 6.1 4.2 3.5 GCC Jordan Romania Algeria Egypt Turkey Ukraine Russia Source: A.C. Nielsen and PMI estimates 29

  30. Slide 30: Bond Street

    Bond Street PHILIP NORRIS INTERNATIONAL VCrIxy B VHPAIHI KYPIHH| MOXE BUKIIMKATI 3AXBOPIOBAHHAl HA PAK

  31. Slide 31: Bond Street

    Bond Street Share of Market (%) Share of Price Segment (%) 41.8 39.5 40.0 38.0 38.7 36.0 25.7 22.9 21.0 13.1 12.2 11.4 7.3 7.4 7.5 5.4 4.4 3.7 Russia Ukraine Kazakhstan Russia Ukraine Kazakhstan 2008 2009 Q1 2010 Source: A.C. Nielsen and Business Analytica 31

  32. Slide 32: Total Tax Incidence – Best Selling Brand

    Total Tax Incidence – Best Selling Brand (% of RSP) 79.8 78.3 72.2 66.4 59.3 52.4 48.8 39.0 35.0 33.6 Romania Turkey Serbia Morocco Egypt Ukraine South Saudi Russia Kazakh. Africa Arabia Note: As of June 18, 2010 Source: PMI Financials 32

  33. Slide 33: Marlboro Retail Price Increases since Jan. 2009

    Marlboro Retail Price Increases since Jan. 2009 ($/pack) 0.15 PMI / Trade Increase Tax Increase 0.06 1.24 0.35 0.92 0.08 0.36 0.16 0.16 0.10 0.27 0.14 0.09 0.11 0.10 0.09 0.04 Turkey Romania South Ukraine Saudi Russia Serbia Kazakhstan Egypt Africa Arabia Note: As of June 18, 2010. Conversion to US

  34. Slide 34: Excise Taxation

    Excise Taxation ● Excise tax levels are generally low in EEMA ● Some large tax increases in 2009 and 2010 due to economic crisis (Turkey, Romania, Ukraine and Egypt) ● PMI has more than passed on tax increases ● Although there will be more tax increases, we see them as manageable ● Price gaps have n

  35. Slide 35: Marlboro Price Gap vs. Leading Low-Price Brand

    Marlboro Price Gap vs. Leading Low-Price Brand Russia Ukraine Turkey (%) 300 268 252 210 109 71 67 0 Dec 2007 May 2010 Dec 2007 May 2010 Dec 2007 May 2010 Source: PMI estimates 35

  36. Slide 36: Pricing Variance vs. Volume/Mix Variance

    Pricing Variance vs. Volume/Mix Variance 2008 2009 ($ million) 900 820 500 240 Volume / Mix Pricing Volume / Mix Pricing (250) (193) Source: PMI Financials 36

  37. Slide 37: Russia – Overview

    Russia – Overview Total Market Evolution (billion units) 420 401 ) 393 Izhora 390 387 (St. Petersburg) ●● Moscow Russia Krasnodar ) 330 2006 2007 2008 2009 Source: PMI estimates 37

  38. Slide 38: Russia – Business Environment

    Russia – Business Environment ● Moderate GDP gain expected in 2010 ● Unemployment remains high; limited wage gains ● Total market recovering ● Downtrading is stabilizing ● Trends towards lighter taste and new features ● Multi-year excise tax framework ● Broad brand portfolio ● PMI continues to gain

  39. Slide 39: Russia – PMI Market Share

    Russia – PMI Market Share (%) 27 25.6 25.4 25.0 24.5 22 2007 2008 2009 Q1 2010 Source: A.C. Nielsen 39

  40. Slide 40: Russia – PMI Brand Portfolio

    Russia – PMI Brand Portfolio 2009 Share of Market (%) 4.4 3.5 3.1 3.0 2.9 2.5 2.2 1.9 1.2 0.8 Parliament Marlboro Virginia Chesterfield Muratti L&M Bond Street Apollo- Next Optima Slims Soyuz Above Premium Mid-Price Low-Price Premium Source: A.C. Nielsen 40

  41. Slide 41: Russia – PMI Premium Brands Growth vs. PY

    Russia – PMI Premium Brands Growth vs. PY 17.3 14.7 10.9 4.4 -2.6 -4.3 -11.5 -12.3 -13.0 -13.3 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Apr-May 2008 2009 2010 Note: In-market sales volumes Source: PMI estimates 41

  42. Slide 42: Russia – Parliament

    Russia – Parliament Share of Segment (%) ● Russia’s ultimate luxury 18.3 16.6 cigarette brand ● Original recessed filter 2.7 2.9 ● Above premium pricing Share of Market (%) ● Smoker share LA (min 18) - 24 (“YAS”): 2008 2009 Q1 2010 - National: 6.2% - Moscow: 14.4% Source: A.C. Nielsen and Global Con

  43. Slide 43: Russia – Marlboro

    Russia – Marlboro Q1, 2010 Share of Market (%) ● Unique marketing and 5.2 promotional platforms 0.3 0.6 Gold Edge ● Relevant innovation Gold Touch 0.9 Filter Plus ● YAS share: - National: 4.5% 2.3 - Moscow: 7.7% 0.3 3.5 Mainline 1.8 National Moscow Source: A.C. Nielsen and GCTS 2009 43

  44. Slide 44: Russia – Chesterfield

    Russia – Chesterfield Share of Market (%) ● Authenticity, quality ● Distinctive packaging 3.3 ● Top of mid-price segment 2.8 ● YAS share: 5.4% 2008 2009 Q1, 2010 Source: A.C. Nielsen and GCTS 2009 44

  45. Slide 45: Russia – Bond Street

    Russia – Bond Street Share of Market (%) ● Affordable, international 5.4 quality ● Modern packaging 3.5 ● Top of value-price segment ● Best performing brand in Russia 2008 2009 Q1 2010 Source: A.C. Nielsen 45

  46. Slide 46: Russia – Excise Taxation

    Russia – Excise Taxation 2007 2008 2009 2010 2011 2012 Ad Valorem (% of MRSP) 5.0% 5.5% 6.0% 6.5% 7.0% 7.5% Specific (RUB/000 cigs.) 100 120 150 205 250 305 Minimum (RUB/000 cigs.) 115 142 177 250 305 375 Source: Russia Ministry of Finance 46

  47. Slide 47: Ukraine – Overview

    Ukraine – Overview Total Market Evolution (billion units) 140 ●Kiev ) 122 119 Ukraine Kharkiv 114 108 70 2006 2007 2008 2009 Source: KPMG 47

  48. Slide 48: Ukraine – Business Environment

    Ukraine – Business Environment ● Economic recovery ● Stable mix despite excise tax and affordability issues ● Excise tax pressure due to government revenue requirements ● Market contraction 48

  49. Slide 49: Ukraine – Excise Taxation

    Ukraine – Excise Taxation Jan-09 May-09 Jan-10 Jul-10 ● Three excise tax increases since January 2009 Specific (UAH/000 cigs.) 30 60 69 90 -Ad Valorem (% of RSP net of VAT)(a) 16% 20% 20% 25% ● Retail Prices (UAH/pack) - Marlboro 6.25 8.00 9.00 - Optima 2.50 4.50 5.25 ● These price increases improve

  50. Slide 50: Ukraine – PMI Market Share

    Ukraine – PMI Market Share (%) 38 36.2 35.9 35.2 33.9 30 2007 2008 2009 Q1 2010 Source: A.C. Nielsen 50

  51. Slide 51: Ukraine – PMI Brand Shares

    Ukraine – PMI Brand Shares Share of Market (%) 7.8 Chesterfield 7.1 Bond Street 7.5 6.9 Marlboro 5.5 5.5 4.3 L&M 4.1 2.4 Parliament 1.6 2008 2009 Q1 2010 Source: A.C. Nielsen 51

  52. Slide 52: Turkey – Overview

    Turkey – Overview Total Market Evolution (billion units) 120 ● Istanbul 108 108 108 108 Turkey ) Torbali (Izmir) 90 2006 2007 2008 2009 Source: Turkish Tobacco Board 52

  53. Slide 53: Turkey – Excise Taxation

    Turkey – Excise Taxation Jun-09 Jan-10 ● Excise tax increases - Ad Valorem (% of RSP) 58% 63% - Minimum (TRL/000) 102.5 132.5 ● Retail Prices (TRL/pack) - Marlboro 5.50 7.00 - Lark 3.50 4.50 ● These price increases improved our unit margins Source: Turkey Ministry of Finance and PMI Financials 53

  54. Slide 54: Turkey – Business Environment

    Turkey – Business Environment ● Large retail price increases driven by excise tax increases ● Premium brands under market share pressure ● Increase in illicit trade ● Market contraction 54

  55. Slide 55: Turkey – PMI Market Share

    Turkey – PMI Market Share (%) 44 42.9 41.6 41.5 40.9 30 2007 2008 2009 Q1 2010 Source: A.C. Nielsen 55

  56. Slide 56: Turkey – PMI Brand Shares

    Turkey – PMI Brand Shares Share of Market (%) Lark 13.2 11.1 9.0 Marlboro 7.3 Parliament 7.0 6.9 6.7 5.3 Muratti 5.6 4.5 L&M 2008 2009 2010 (a) (a) April/May 2010 Source: A.C. Nielsen 56

  57. Slide 57: Turkey – Strategies

    Turkey – Strategies ● Reinforce Marlboro through innovative line extensions ● Strengthen mid and low-price portfolio ● Work towards excise tax reform 57

  58. Slide 58: Bulgaria – PMI Market Share

    Bulgaria – PMI Market Share (%) 16 14.3 13.8 10.3 4.9 0 2007 2008 2009 Q1 2010 Source: A.C. Nielsen 58

  59. Slide 59: South Africa – Acquisition

    South Africa – Acquisition ● Swedish Match (“SM”) market 2009 Total Tobacco Market leader in pipe tobacco and snuff categories ● PMI gains real presence and a PMI Cigarettes manufacturing base 2.5% ● Share gains from joint SM OTP 25.8% distribution and field force expansion Source: PMI estimates 59

  60. Slide 60: North Africa – Overview

    North Africa – Overview Total Market Evolution (billion units) 150 ) Tunisia 139 ) Morocco 133 129 ) 125 Algeria Libya Egypt Mauritania 90 2006 2007 2008 2009 Source: PMI estimates 60

  61. Slide 61: North Africa Business Structure

    North Africa Business Structure ● Algeria - Market entry Mar 2005 - Local manufacturing with STAEM Apr 2009 ● Morocco - Local manufacturing with Imperial Sep 2009 ● Egypt - Local manufacturing with Eastern Nov 1985 ● Other Markets - Imports 61

  62. Slide 62: North Africa – PMI Market Share

    North Africa – PMI Market Share (%) 20 18.4 16.5 14.0 11.4 0 2007 2008 2009 Q1 2010 Source: PMI estimates 62

  63. Slide 63: Conclusion

    Conclusion ● Gradual economic recovery ● Downtrading is stabilizing ● Broad and vibrant brand portfolio ● Share gains in most major markets ● Excise taxation manageable, but some large recent increases ● Significant pricing potential ● Continued robust OCI growth 63

  64. Slide 64: Questions & Answers

    Investor Day – EEMA Region Lausanne, June 23, 2010 Questions & Answers

  65. Slide 65: Forward-Looking and Cautionary Statements

    Forward-Looking and Cautionary Statements This presentation and related discussion contain statements that, to the extent they do not relate strictly to historical or current facts, constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Su

  66. Slide 66: Glossary of Terms

    Glossary of Terms ● References to PMI volumes refer to shipment volume, unless otherwise stated ● Industry volume and market shares are from a number of internal and external sources ● Organic volume refers to volume excluding acquisitions ● Net revenues exclude excise taxes ● Operating Companies In

  67. Slide 67: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for the Impact of Currency and Acquisitions For the Quarters Ended March 31, ($ in millions) (Unaudited) % Change in Reported Net 2010 2009 Revenues excluding Excise Taxes Reported Net Reported Net Reve

  68. Slide 68: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income, excluding Currency and Acquisitions For the Quarters Ended March 31, ($ in millions) (Unaudited) % Change in Adjusted Op

  69. Slide 69: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Diluted EPS to Adjusted Diluted EPS and Adjusted Diluted EPS, excluding Currency For the Quarters Ended March 31, (Unaudited) 2010 2009 % Change Reported Diluted EPS $ 0.90 $ 0.74 21.6% L

  70. Slide 70: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Operating Cash Flow to Free Cash Flow and Free Cash Flow, excluding Currency Reconciliation of Operating Cash Flow to Operating Cash Flow, excluding Currency For the Quarters Ended March 31, ($ in

  71. Slide 71: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income, excluding Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Adjusted Op

  72. Slide 72: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Reported Net 2009 2008 Revenues excluding Excise Taxes Reported Reported Net Reported Net

  73. Slide 73: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Diluted EPS to Adjusted Diluted EPS and Adjusted Diluted EPS, excluding Currency For the Years Ended December 31, (Unaudited) 2009 2008 % Change Reported Diluted EPS $ 3.24 $ 3.31 (2.1)%

  74. Slide 74: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income, excluding Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Adjusted Op

  75. Slide 75: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Reported Net Revenues 2008 2007 excluding Excise Taxes Reported Net Reported Net Reported

  76. Slide 76: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income, excluding Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Adjusted Op

  77. Slide 77: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Reported Net Revenues 2007 2006 excluding Excise Taxes Reported Reported Net Reported Net

  78. Slide 78: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Reported Net Revenues 2006 2005 excluding Excise Taxes Reported Reported Net Reported Net

  79. Slide 79: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) % Change in Reported Net Revenues 2005 2004 excluding Excise Taxes Reported Reported Net Reported Net

  80. Slide 80: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Calculation of Total Debt to EBITDA and Net Debt to EBITDA Ratios ($ in millions, except ratios) (Unaudited) For the Year Ended March 31, December 31, 2010 2009 April ~ December January ~ March 12 months 2009 2010

  81. Slide 81: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Calculation of Total Debt to EBITDA and Net Debt to EBITDA Ratios ($ in millions, except ratios) (Unaudited) March 31, 2008 April ~ December January ~ March 12 months 2007 2008 rolling Earnings before income taxes

  82. Slide 82: Reconciliation of Non-GAAP Measures

    PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Reconciliation of Reported Operating Income to Reported Operating Companies Income Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income For the Years Ended December 31, ($ in

  83. Slide 83: Investor Day – EEMA Region

    Investor Day – EEMA Region Lausanne, June 23, 2010

Philip Morris International — Investor Day (June 2010) on 6ix