Avantium N.v. · EURONEXT:AVTX
Avantium — Particuliere Beleggersdag 2020
23 slides from Avantium's conference presentation, Feb 4, 2020
Slide 1: Understanding and changing consumer perceptions and behavior towards polymers
Understanding and changing Consumer perceptions and behavior towards polymers Prof. dr. Frenk van Harreveld
Slide 2: Perceived importance climate change
Perceived importance climate change 26/1 PAGE 1
Slide 3: Slide 3
Slide 4: Environmental concerns
Environmental concerns 26/1 PAGE 3
Slide 5: Global plastics production
fay UNIVERSITEIT VAN AMSTERDAM ESS Faculteit der Maatschappij- en Gedragswetenschappen alobal plastics production Annual global polymer resin and fiber production (plastic production), measured in metric tonnes per year. World 350 million tonnes 300 million tonnes 250 million tonnes 200 million tonn
Slide 6: Plastic: Why Coca-Cola won't be ditching single-use plastic bottles
UNIVERSITEIT VAN AMSTERDAM Plastic: Why Coca-Cola won't be ditching ESS Faculteit der Maatschappij- en Gedragswetenschappen single-use plastic bottles © 23 Jan 2020 Last updated at 14:58 GETTY IMAGES, One of Coca-Cola's bosses has said that the soft drink company won't stop using single-use plastic
Slide 7: Mind the gap
Mind the gap Terlau, W. & Hirsch, D. (2015). Sustainable Consumption and the Attitude-Behaviour-Gap Phenomenon - Causes and PAGE 6 Measurements towards a Sustainable Development. Int. J. Food System Dynamics 6, 159-174
Slide 8: Psychological distance
Psychological distance “a cognitive separation between the self and other instances such as persons, events, or times.” Trope & Liberman (2003). 26/1 PAGE 7
Slide 9: The psychology of sustainable behaviour
The psychology of sustainable behaviour
Slide 10: Regular plastic vs bio-based plastic
fy UNIVERSITEIT VAN AMSTERDAM = 7 Faculteit der Maatschappij- en Gedragswetenschappen ] LEGO avantium ‘Regular’ plastic Bio-based plastic fossil feedstocks biomass ~> No additional CO,
Slide 11: Survey statements on plastic and bio-based plastic
fy UNIVERSITEIT VAN AMSTERDAM ESS Faculteit der Maatschappij- en Gedragswetenschappen You will now be presented with a number of statements. Please indicate to what extent you agree with each of the statements. (7-point Likert-scale from 0 = strongly disagree to 6 = strongly agree) Plastic/Bio-based
Slide 12: Feelings concerning plastic/bio-based plastic use
fy UNIVERSITEIT VAN AMSTERDAM ESS Faculteit der Maatschappij- en Gedragswetenschappen We are now going to ask you about your feelings concerning plastic/bio-based plastic use. Please indicate how much you agree with the following statements. (7-point Likert-scale from 0 = strongly disagree to 6 = st
Slide 13: Willingness to pay for bio-based plastic bottle
fay UNIVERSITEIT VAN AMSTERDAM ESS Faculteit der Maatschappij- en Gedragswetenschappen This 1.5L regular plastic bottle of water costs £1. How much would you be willing to pay for the same bottle of water if it were made from bio-based plastic? £0 £1 £2
Slide 14: Attitudes
fay UNIVERSITEIT VAN AMSTERDAM ESS Faculteit der Maatschappij- en Gedragswetenschappen KK Attitudes = x = positive ; mnegative normal plastic bio-based plastic Attitude
Slide 15: Willingness to pay
Willingness to pay Willingness to pay 70 60 50 Frequency 40 30 20 10 0 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2.0 Amount in £
Slide 16: Plastic attitude network
fay UNIVERSITEIT VAN AMSTERDAM ESS Faculteit der Maatschappij- en Gedragswetenschappen Plastic attitude network
Slide 17: Plastic attitude network
fay UNIVERSITEIT VAN AMSTERDAM ESS Faculteit der Maatschappij- en Gedragswetenschappen Plastic attitude network
Slide 18: Willingness to pay: donation
Willingness to pay: donation Guilt t(230.517) = - 1.966, p = 0.05* *This is the corrected p-value suggested by the statistically significant Levene’s Test for Equality of Variances. The uncorrected p-value was only marginally significant t(283) = - 1.800, p = 0.061.
Slide 19: Emotions
fay UNIVERSITEIT VAN AMSTERDAM ESS Faculteit der Maatschappij- en Gedragswetenschappen Emotions
Slide 20: Emotions
Emotions None of the other emotions that we measured predict donation amount. • Anger • Excitement • Guilt (t = 3.117, p = 0.002, β = 0.182) • Joy • Uncertainty • Sadness • Worry R2 = 0.033, F(1, 283) = 9.713, p = 0.002
Slide 21: Conclusions
Conclusions ➤ Broad values of consumers about the environment are not always translated into behaviour. ➤ Bridging the gap between attitudes and behaviour. ➤ Empirical network models provide insight into primary drivers of behaviour. ➤ Inroads into targeted persuasion strategies to change behaviours
Slide 22: Moving forward
Moving forward ➤ Psychological distance revisited: reducing distance to the benefits of changing towards more sustainable behaviour. ➤ Visibility is key ➤ Role models ➤ Positive emotions
Slide 23: fay
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