Slide 1: Earnings Call
Earnings Call Rugvis ta G roup AB (publ)
Slide 2: Business Update
Business Update RUGVISTA
Slide 3: Strong beginning of the year
Strong beginning of the year ▪ Net revenue SEK 197.0 million (175.9 in 2024) ▪ Order count 96,6K (82,4K) ▪ New customers 69,3K (60,5K) ▪ Average order value (AOV) on SEK 2,864 (2,957)
Slide 4: Strong beginning of the year
Strong beginning of the year ▪ Net revenue SEK 197.0 million (175.9 in 2024) ▪ Order count 96,6K (82,4K) ▪ New customers 69,3K (60,5K) ▪ Average order value (AOV) on SEK 2,864 (2,957)
Slide 5: Quarterly order development
Quarterly order development +17.3% Number of Orders per quarter 119 Thousand 101 97 79 82 76 72 71 68 59 49 50 52 22-Q1 22-Q2 22-Q3 22-Q4 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 +27.8% R12 average number of orders per quarter 85 Thousand 82 77 78 77 74 67 68 65 64 63 63 62 22-Q1 22-Q2
Slide 6: Strong beginning of the year
Strong beginning of the year ▪ Net revenue SEK 197.0 million (175.9 in 2024) ▪ Order count 96,6K (82,4K) ▪ New customers 69,3K (60,5K) ▪ Average order value (AOV) on SEK 2,864 (2,957)
Slide 7: Strong beginning of the year
Strong beginning of the year ▪ Net revenue SEK 197.0 million (175.9 in 2024) ▪ Order count 96,6K (82,4K) ▪ New customers 69,3K (60,5K) ▪ Average order value (AOV) on SEK 2,864 (2,957)
Slide 8: Quarterly average order value development
Quarterly average order value development AoV2 development SEK 3,603 3,652 3,602 3,568 3,528 3,461 -3.1% 3,172 3,199 2,957 3,044 2,957 2,868 2,864 22-Q1 22-Q2 22-Q3 22-Q4 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 Multiple factors indicating consumer’s price sensitivity, e.g., sales disco
Slide 9: Improved profitability through stronger fundamentals
Improved profitability through stronger fundamentals ▪ Improved gross margin 64.0% (61.6%) ▪ Decreased marketing spend 29.0% (30.5%) ▪ Sessions on site increased by 53% ▪ EBIT was SEK 27.2 (20.0) million representing an EBIT margin of 13,8% (11.4%)
Slide 10: Improved profitability through stronger fundamentals
Improved profitability through stronger fundamentals ▪ Improved gross margin 64.0% (61.6%) ▪ Decreased marketing spend 29.0% (30.5%) ▪ Sessions on site increased by 53% ▪ EBIT was SEK 27.2 (20.0) million representing an EBIT margin of 13,8% (11.4%)
Slide 11: Improved profitability through stronger fundamentals
Improved profitability through stronger fundamentals ▪ Improved gross margin 64.0% (61.6%) ▪ Decreased marketing spend 29.0% (30.5%) ▪ Sessions on site increased by 53% ▪ EBIT was SEK 27.2 (20.0) million representing an EBIT margin of 13,8% (11.4%)
Slide 12: Improved profitability through stronger fundamentals
Improved profitability through stronger fundamentals ▪ Improved gross margin 64.0% (61.6%) ▪ Decreased marketing spend 29.0% (30.5%) ▪ Sessions on site increased by 53% ▪ EBIT was SEK 27.2 (20.0) million representing an EBIT margin of 13,8% (11.4%)
Slide 13: Market climate
Market climate ▪ Consumer sentiment continues to decrease in several of our main markets ▪ Difference in buying patterns in different customer groups
Slide 14: Uncertain consumer confidence with December dips
Business Update Uncertain consumer confidence with December dips Consumer confidence index across selected key markets 120 100 93 92 91 93 96 97 100 101 101 97 98 95 88 89 90 82 82 78 83 83 80 75 71 72 75 72 71 72 74 75 Sweden 67 66 62 64 66 67 59 56 61 58 60 40 2nd lowest value ever 20 0 0 -10 -7 -
Slide 15: Market climate
Market climate ▪ Consumer sentiment continues to decrease in several of our main markets ▪ Difference in buying patterns in different customer groups
Slide 16: Our customers and our rugs are focus areas
Our customers and our rugs are focus areas ▪ Warehouse move kicking off early June ▪ The assortment refinement continues ▪ Customer journey improvements in focus ▪ Customer KPIs
Slide 17: Our customers and our rugs are focus areas
Our customers and our rugs are focus areas ▪ Warehouse move kicking off early June ▪ The assortment refinement continues ▪ Customer journey improvements in focus ▪ Customer KPIs
Slide 18: Our customers and our rugs are focus areas
Our customers and our rugs are focus areas ▪ Warehouse move kicking off early June ▪ The assortment refinement continues ▪ Customer journey improvements in focus ▪ Customer KPIs
Slide 19: Our customers and our rugs are focus areas
Our customers and our rugs are focus areas ▪ Warehouse move kicking off early June ▪ The assortment refinement continues ▪ Customer journey improvements in focus ▪ Customer KPIs
Slide 20: Continued high scores in our customer KPI
Continued high scores in our customer KPI Trustpilot 12 month rolling average 5,0 4,79 4,80 4,80 4,79 4,79 4,78 4,78 4,79 4,78 4,76 4,75 4,72 4,71 4,5 4,0 3,5 3,0 2,5 2,0 1,5 1,0 0,5 0,0 22-Q1 22-Q2 22-Q3 22-Q4 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 20
Slide 21: Financial Update
Financial Update RUGVISTA
Slide 22: All regions driving growth
Financial Update All regions driving growth Group net revenue – Quarter1 Net revenue by region – Quarter SEK million SEK million DACH x Organic growth, % -6% +14.1% 12.3% 37.9 35.5 40.6 +12.0% 197.0 -2% 180.3 Nordics 175.9 +19.3% +10.5% 46.3 35.1 38.8 Rest of World -5.4% +8.5% 107.3 101.6 110.2 2023
Slide 23: Improved variable costs and EBIT-margin
Financial Update Improved variable costs and EBIT-margin Q1 Cost ratios & EBIT-margin 1) Percent of net revenue 2023 2024 2025 vs LY Product expenses -23.1% -24.2% -24.0% 0.2% Lower freight costs for shipping to Shipping & other selling exp. -14.6% -14.4% -12.2% 2.3% customers. Margin increase dri
Slide 24: Inventory at the lower end of target range
Financial Update Inventory at the lower end of target range Inventory value Inventory as share of LTM1 net revenue SEK million Percent -1 133 133 132 -1 -0.7pp 19.1 19.2 18.5 3/31/24 12/31/24 3/31/25 3/31/24 12/31/24 3/31/25 Inventory as % of LTM net revenue in our target range Warehouse move coming
Slide 25: Strong cash position
Financial Update Strong cash position Cash flow from operating activities Cash position SEK million SEK million 2024Q1 2025Q1 -7 229 EBITDA 7.2 9.2 219 222 +3 Interest -10.5 -13.3 & tax Working 19.9 7.9 capital Sub-total 16.6 3.9 Cash flow from investing activities SEK million 2024Q1 2025Q1 Tangible
Slide 26: Even though the world remains uncertain, a promising start to 2025
Even though the world remains uncertain, a promising start to 2025 Our focus on the customer, the journeys and our rugs continue AGM 21st of May in Malmö
Slide 27: Even though the world remains uncertain, a promising start to 2025
Even though the world remains uncertain, a promising start to 2025 Our focus on the customer, the journeys and our rugs continue AGM 21st of May in Malmö
Slide 28: Even though the world remains uncertain, a promising start to 2025
Even though the world remains uncertain, a promising start to 2025 Our focus on the customer, the journeys and our rugs continue AGM 21st of May in Malmö
Slide 29: Q&A
Q&A 2
Slide 30: Other information
Rugvista Group AB (publ) Other information Financial calendar Contact information Activity Date Conference call Ebba Ljungerud AGM 2025 21 May 2025 CEO Interim report January – June 2025 14 August 2025 09:00-10:00 CEST Ebba.Ljungerud@rugvista.com Interim report January – September 2025 6 November 20