Moko Social Media — Investor Presentation (May 2015)
29 slides from Moko Social Media's investor presentation, May 7, 2015
Slide 1: MOKO Social Media May 2015
Exhibit 99.3 MOKO SOCIAL MEDIA MAY 2015
Slide 2: Forward-Looking Statements
FORWARD-LOOKING STATEMENTS · This presentation contains information that may constitute forward-looking statements and uses forward-looking terminology such as "anticipate" "propose" "expect" and "will," negatives of such terms or other similar statements. You should not place undue reliance on any
Slide 3: Serve. Inform. Connect.
Serve. Inform. Connect. MOKO Social Media is the premier multi-media platform for the most influential consumers in Colleges, Active Lifestyle, News & Politics Unlike traditional forms of social media that only provide generic platforms, MOKO targets high-value user groups with attractive demographi
Slide 4: MOKO is a Community Builder
MOKO IS A COMMUNITY BUILDER We develop and brand mobile social networks for tailored audiences. We create digital content and publishing assets to large, like-minded groups of people to socialize and communicate around their common interests. STUDENT 18-24 ACTIVE LIFESTYLE 25 - 44 POLITICS 35 - 50 t
Slide 5: Achievements in Key Demographics
ACHIEVEMENTS IN KEY DEMOGRAPHICS (approx as at March 2015) 8 million+ MONTHLY COMBINED AUDIENCE REACH 98 million MONTHLY SOCIAL REACH 51% OF OUR AUDIENCE IS BETWEEN 14-34 29% OF OUR AUDIENCE IS BETWEEN 34-54 DEVICE 90% MOBILE/TABLET Deliberate skew to females 63% FEMALE 37% MALE 1,571,812 LIKES Tota
Slide 6: Students: University / High School
STUDENTS University / High School Exclusive for REC*IT across more than 900 Colleges Exclusive deal signed in April to provide REC*IT into over 4,000 high schools MOKO SOCIAL MEDIA
Slide 7: REC*IT
REC*IT REC*IT is the source for everything intramural sports and fitness on college campuses. Search, create, register, check game schedules and results, communicate with other team members, and receive real-time campus updates – directly through your mobile device. MOKO SOCIAL MEDIA
Slide 8: Where We Are
WHERE WE ARE ACQUISITION 210,000+ APP LAUNCHES 950+ CAMPUSES DEMOGRAPHICS AVERAGE USER AGE 12% 18% 26% 24% 20% 18 19 20 21 22 81% 19% ENGAGEMENT 74% OF USERS RETURN WITHIN 24 HOURS 5:20 AVG SESSION LENGTH
Slide 9: Fall 2015 Plan
FALL 2015 PLAN - New version of App launches August 2015 - Deepen relationships with our Top schools - Hire staff to support all Program Segmentations - Build message specific to each audience segment - Build REC*IT admin app for use by Rec Directors - Deepen relationships with Rec Directors and obt
Slide 10: Path to Growth
PATH TO GROWTH - Focus on growth and user acquisition over short-term monetization - Use the natural college consumer lifecycle to own the market, then monetize Year 1 [Fall 2015] • Freshmen Year 2 • Freshmen • Sophomores Year 3 • Freshmen • Sophomores • Juniors Year 4 • Freshmen • Sophomores • Juni
Slide 11: REC*IT Large Market Opportunity
REC*IT Large Market Opportunity Population Est. Engaged In Sports and Recreational activities Colleges (18-24) 23 M 15 M High Schools (14-17) 16.5 M 9 M Total 39.5 M 24 M Source for Population and Enrolled in School: Census data, October 2013 Source for Engaged in Sports: Company estimates
Slide 12: BigTeams powered by REC*IT
BigTeams powered by REC*IT Launches this Fall Exclusivity to provide BigTeams powered by REC*IT to more than 4,000 high schools BigTeams is the largest high school sports software platform in the US BigTeams = The official software partner of the National Federation of State High School Athletics Ca
Slide 13: Market Landscape
MARKET LANDSCAPE Who else is is targeting the college and high school space? Targeted Production Large Rights Aggregators Specialty Tools Social & Digital Media VALUE TARGETING
Slide 14: Speakiesy
Currently in beta across 8 campuses. Official launch in the Fall Semester Speakiesy has been designed in response to student demand for a service that is separate from Facebook and will block outsiders. Speakiesy can only be joined by using a student’s .edu email address for the campus they attend,
Slide 15: Market Viability
MARKET VIABILITY Yik Yak, an anonymous geo-targeted messaging service, has proven the market for anonymous social apps. With over $73 million in 3 rounds of funding with such VC leaders as Sequoia and Azure capital, Yik Yak has focused its efforts on consumer acquisition over product experience and
Slide 16: Fall Semester 2015 Initial Roll Out Plan
FALL SEMESTER 2015 INITIAL ROLL OUT PLAN 120 SCHOOLS Research / Assess Launch Recruiting 22.5k MEDIAN ENROLLMENT Initial 60 Focused Launch Penetrate Fraternities, Sororities. Drive Viral Coefficient 15% ADOPTION PER SCHOOL 200k user target by end of semester; focus on lowest acquisition cost.
Slide 17: Political
POLITICAL Content - Consulting - Fundraising www.bluenationreview.com MOKO SOCIAL MEDIA
Slide 18: BNR Blue Nation Review
BNR BLUE NATION REVIEW MOKO SOCIAL MEDIA
Slide 19: BNR Blue Nation Review audience
BNR BLUE NATION REVIEW 3,500,000 MONTHLY UNIQUE VISITORS 550,000+ TOTAL APP INSTALLS 74,000,000 MONTHLY SOCIAL REACH 46% of our audience is between 18-44 38% of our audience is between 45-64 DEVICE 80% MOBILE/TABLET Highly engaged social audience 54% FEMALE 46% MALE 871,177 LIKES Total Likes on Blue
Slide 20: Active Lifestyle
ACTIVE LIFESTYLE Running / Health & Wellness / Outdoors
Slide 21: RunHaven
Live better. Feel better. Be better. From the beginning, RunHaven has focused on creating the highest quality grassroots running content on web. Already it has become one of the fastest-growing online media brands for health and fitness enthusiasts and the 3rd largest running community on Facebook.
Slide 22: RunHaven audience
1.2 million Aprox MONTHLY UNIQUE VISITORS March 2015 12,000,000 Approx MONTHLY SOCIAL REACH March 2015 52% of our audience is between 18-44 43% of our audience is between 45-64 DEVICE 90% MOBILE/TABLET AVERAGE TIME ON PAGE 2:34 73% FEMALE 27% MALE 504,877 LIKES MOKO SOCIAL MEDIA
Slide 23: Tagroom
Tagroom Tagroom is a fun online community exploring creative ideas and shareable entertainment in categories like Style, Food, Home, Kids, and health. From inspirational DIY ideas through to topical news stories and genius life hacks. Tagroom is now a leading destination for creatively-minded millen
Slide 24: Tagroom audience
tagroom 3 million Approx MONTHLY UNIQUE VISITORS March 2015 12 million Aprox MONTHLY SOCIAL REACH March 2015 66% OF OUR AUDIENCE is BETWEEN 18-34 26% OF OUR AUDIENCE is BETWEEN 35-54 DEVICE 90% MOBILE/TABLET focus on millennial moms 69% FEMALE 31% MAL 193,913 LIKES MOKO SOCIAL MEDIA
Slide 25: User Growth – Monthly Unique Visitors
User Growth – Monthly Unique Visitors 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 September December March MOKO SOCIAL MEDIA
Slide 26: Monetization vs Valuation Timeline
MONETIZATION VS VALUATION TIMELINE LAUNCHED 2004 2006 2010 2011 FIRST AD SERVED 2007 2010 2014 2014 COMPANY SOLD N/A N/A 2012 N/A EXIT PRICE / VALUATION $229B $33B $1B ≈ $19B *Audience growth reached critical mass PRIOR to monetization
Slide 27: Market Opportunity & Comparisons
MARKET OPPORTUNITY & COMPARISONS - Opportunity to deliver a dual admin B2B and student B2C solution for entire high school and college intramurals & Rec market as social and utility App - Valuation of $2.8B 8 months after launch - 750k daily active users - Acquired by Microsoft in 2012 for $1.2B - 8
Slide 28: Growth Drivers Over Next Months
GROWTH DRIVERS OVER NEXT 12 MONTHS Grow REC*IT and Speakiesy to 1 Million combined users by end of Spring Semester 2016 (May 2016). Expanding the user base and reaching the 2015 goal of 10 to 15 million monthly UV’s MOKO SOCIAL MEDIA
Slide 29: MOKO Social Media Limited contact
info@mokosocialmedia.com MOKO Social Media Limited (NASDAQ: MOKO – ASX: MKB)