Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Day (2019)
41 slides from Anheuser-busch Inbev Sa/nv's investor day presentation, 2019
Slide 1: Anheuser-Busch InBev Investor Seminar 2019
Anheuser-Busch InBev Investor Seminar 2019 ABInBev
Slide 2: Legal Disclaimer
Legal Disclaimer Certain statements contained in these presentations that are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. In addition, certain statements may be contained in the future filings of the C
Slide 3: Easy Drinking Immersion Booth Core/Core +
EASY DRINKING Immersion Booth Core/Core +
Slide 4: Slide 4
Slide 5: Andy Goeler
Andy Goeler VP of Marketing, Bud Light Hometown: St. Louis, Missouri Time at ABI: 40 years Favorite Beer: Bud Light
Slide 6: US Commercial Priorities
US COMMERCIAL PRIORITIES 1 EXPAND CORE PLUS 2 LEAD & DEVELOP SUPER PREMIUM 3 DISRUPT PREMIUM 4 STABILIZE SHARE OF MAINSTREAM 5 CAPTURE GROWTH BEYOND BEER
Slide 7: The #1 Beer in the Industry
| THE ‘1 BEER + INTHE INDUSTRY
Slide 8: Lead Brand in Mainstream Segment
LEAD BRAND IN MAINSTREAM SEGMENT 16,7% 7,2% 6,6% COMPETITOR 1 COMPETITOR 2 SOURCE: IRI – Total US – MULC Volume Share of Category, L52W Ending 4-28-19
Slide 9: Cultural Relevance, Point of Difference, Expanding Occasions
EXPANDING CULTURAL RELEVANCE POINT OF DIFFERENCE OCCASIONS
Slide 10: Slide 10
Slide 11: Worthy of the King of Beers
Q y 8 i 4 3 J i) 4 iy & A Worthy of the King of Beers.
Slide 12: Created Medieval World
Sound of Refreshment Gait Parmplewer Saney Kinaeo™ rr? i T Pit of Misery = Wizard Craffic— $ ———— ee eo Pivates, ” ys ae >) apes The Legend: of the Conta 7S eS Cs
Slide 13: Slide 13
Slide 14: Slide 14
Slide 15: Slide 15
Slide 16: Share of Social Conversation
SHARE OF SOCIAL CONVERSATION 100% 90% 80% 70% 60% 50% 40% 30% 20% COMPETITOR 1 10% COMPETITOR 2 0% Aug-17 Oct-17 Dec-17 Feb-18 Apr-18 Jun-18 Aug-18 Oct-18 Dec-18 Feb-19 Apr-19 SOURCE: Crimson Hexagon Tracker, Segment Share of Social Mentions
Slide 17: Brand Health Metrics Are Growing
BRAND HEALTH METRICS ARE GROWING 3,0 Consideration 2,0 Penetration R3M Change vs LY R3M Change vs LY 2,0 1,0 1,0 0,0 0,0 -1,0 -1,0 -2,0 -2,0 -3,0 -3,0 -4,0 -4,0 -5,0 6 7 8 6 7 8 6 7 8 6 7 8 17 17 7 18 7 18 7 8 8 9 7 8 8 9 7 8 7 8 t1 t1 t1 t1 t1 t1 c1 c1 c1 c1 c1 c1 n1 n1 b1 b1 r1 b1 b1 b1 r1 b1 g1 g
Slide 18: Reversing Share Trends in 2019 Focus Markets
REVERSING SHARE TRENDS IN 9 OF 15 2019 FOCUS MARKETS BUD LIGHT Volume Share of Premium Light (Change vs. YA, 2017 – 2019) Boston, MA Cleveland, OH Denver, CO 2,0 3,0 10,0 2,0 5,0 0,0 1,0 0,0 -2 ,0 0,0 -5 ,0 -1 ,0 -4 ,0 -2 ,0 -1 0,0 Q1 '17 Q2 '17 Q3 '17 Q4 '17 Q1 '18 Q2 '18 Q3 '18 Q4 '18 Q1 '19 QTD Q
Slide 19: Cultural Relevance, Point of Difference, Expanding Occasions
EXPANDING CULTURAL RELEVANCE POINT OF DIFFERENCE OCCASIONS
Slide 20: Slide 20
Slide 21: No Salt Added
NO SALT ADDED | MADE WITH ORGANIC fe BLUE CORN \
Slide 22: Slide 22
Slide 23: We Will Take on the Beer Industry
WE WILL TAKE IN THE BEER INDUSTRY
Slide 24: Slide 24
Slide 25: No Corn Syrup, No Preservatives, No Artificial Flavors
NO CORNSYRUP NO PRESERVATIVES NO ARTIFICIAL FLAVORS
Slide 26: Slide 26
Slide 27: Label
Ingredients Water, Barley, Rice, Hops Serving Facts Serving Size: 12 fl oz Amount per serving Calories 110 % Daily Value Total Fat 0g 0% Saturated Fat 0g 0% " TransFat0g («OG Polyunsaturated FatO0g O% Monounsaturated FatOg O% Total Carb. 6.69 2% Total Sugars 0g Incl. Og Added Sugars 0% Protein 0.99
Slide 28: Because you deserve to know your beer's ingredients
Bec OWS the oh thing to do, vex ne gone arto ng thourening ee ierein's ore YOU nL BECaus; EY UR BEECOU DE: BEER'S INGREDYEN TS, “NOW hand ne share ecnseber Spey FOL vo. specay when i's mage wth rent «tut. ‘and ud Light's made wit the best stuff eround. ‘Which is wity, Beginamg in Febracry, WE'RE PUT
Slide 29: Slide 29
Slide 30: Press Stories on the Label
532 PRESS STORIES ON THE LABEL Starting next month, Bud Light will have prominent labels showing the Bud Light's New Nutrition Labels beer’s ingredients Mark a New Era for Beer Bud Light went with a big, black- Bud Light becomes first American and-white label, similar to the ones beer labeled with n
Slide 31: Ingredient Transparency
INGREDIENT TRANSPARENCY
Slide 32: Find out what's in
Find out whats in
Slide 33: Quality Attributes Are Growing
QUALITY ATTRIBUTES ARE GROWING 3,0 ‘High Quality Brand’ 5,0 Worth R3M Change vs LY R3M Change vs LY 2,0 4,0 3,0 1,0 2,0 0,0 1,0 -1,0 0,0 -1,0 -2,0 -2,0 -3,0 -3,0 -4,0 -4,0 17 18 17 Ap 7 18 8 19 6 7 8 7 8 6 7 8 17 18 17 Ap 7 18 8 19 6 7 8 7 8 6 7 8 1 r1 t1 t1 t1 g1 g1 c1 c1 c1 1 r1 t1 t1 t1 g1 g1 c1
Slide 34: Cultural Relevance, Point of Difference, Expanding Occasions
EXPANDING CULTURAL RELEVANCE POINT OF DIFFERENCE OCCASIONS
Slide 35: Brewed With Real Lime Peels
Brewed With Real Lime Peels
Slide 36: #1 Innovation of 2018
#1 INNOVATION OF 2018 Source: IRI Total US - MULC, Volume Sales, Calendar Year 2018
Slide 37: Brewed with Real Lemon Peels and Lime Peels
si with Real with Real oat LimePedls Lemon Peels 7s" > | BUD | i a, SD s and Agedon BUR) l LIGHT \ ” an) ea Tenleoes GUT St, 4 a \ 2 MONTER a {
Slide 38: Lemon Peels, Tea Leaves
BREWED WITH REAL LEMON PEELS AGED OVER BLACK TEA LEAVES
Slide 39: Slide 39
Slide 40: Cultural Relevance, Point of Difference, Expanding Occasions
EXPANDING CULTURAL RELEVANCE POINT OF DIFFERENCE OCCASIONS
Slide 41: The #1 Beer in the Industry
| THE ‘1 BEER + INTHE INDUSTRY