Slide 1: Interim Report Q2 2023
Interim Report Q2 2023 Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 2: Important information and disclaimer
Important information and disclaimer The information in this presentation (the “Material”) is presented by Bambuser AB (the “Company” and together with its direct and indirect subsidiaries, the “Group”). The following applies to this Material, any oral presentation of the Material by the Company or
Slide 3: Bambuser is the world's leading Video Commerce company
Bambuser is the world’s leading Video Commerce 350+ company brands leverage our SaaS platform 45 countries with customers Global coverage Winner of Stockholm 2021 LVMH 62% New York Innovation Award London Tokyo 2022 Salesforce Partner ISV Turku female senior management Dubai Innovation Award Interim
Slide 4: ARR Development
ARR Development Q1 2020 – Q2 2023 Growth (CER) -2% y/y 150 142,4 138,7 139,0 126,0 120,9 105,2 100 88,6 ARR (SEKm) 71,8 55,2 50 45,6 32,4 22,8 15,6 7,2 0 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Interim Report Q2 2023 CONFIDENTIA
Slide 5: Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 6: Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 7: Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 8: We are addressing a large SEK 250+ billion software TAM
Market Opportunity We are addressing a large SEK 250+ billion software TAM TAM SEK 258 bn — Software TAM of SEK 250+ billion remains wide open with low current penetration. — Approx. 80% of all internet traffic is estimated to consist of video by Bambuser 2025 and e-commerce is lagging other interne
Slide 9: Customers and Partners
Customers and Partners EMEA 188 customers* APAC 32 customers* Americas 94 customers* Global Partners Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 10: The Bambuser Video Commerce Platform
The Bambuser Video Commerce Platform iOS SDK Android SDK Web SDK Commerce Social Platform Media Social Video Commerce Personalized Video Commerce One-to-Many One-to-One Product hydration Drop in & most Content recycle Bookings other Engagement Transcribe platforms Video on PDP Customer insights Inte
Slide 11: Social Video Commerce
Product Suite Selection of customers Social Video Commerce One-to-Many The most advanced and comprehensive Video Commerce solution on the market, One-to-Many empowers brands to stream fully branded shoppable video events to an unlimited audience from their native sites. — Stream from a smartphone or
Slide 12: Personal Video Commerce
Product Suite Selection of customers Personal Video Commerce One-to-One One-to-One increases conversion and boosts brand loyalty by enabling brands to invite customers into private, shoppable video calls with sales staff. — Face-to-face conversation — Best-in-class features — Native add-to-cart and
Slide 13: Key Highlights Q2 2023
Key Highlights Q2 2023 Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 14: New Wins, Renewals and Expansion
New Wins, Renewals and Expansion Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 15: Launch of Next Gen Player BAM Cast
Key Highlights Launch of Next Gen Player BAM Cast — Drives 3.5 X Product click-through-rate in Shoppable Video — Designed for Product Interaction & Conversion — Mobile first — Time stamps jump straight to product demos in product detail pages Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 16: Launch of Instagram Producer
Key Highlights Launch of Instagram Producer — Now able to amplify engagement via Instagram — Bambuser now supports all top social media platforms Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 17: Key Customer Win Q2 Kosé
Key Highlights Key Customer Win Q2 Kosé — One of the largest beauty corporations in the world selects Bambuser for One-to-Many — Further cements Bambuser as the industry leader in Beauty Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 18: Efficiency measures
Key Highlights Efficiency measures — Transforming into a more effective organization. — Annual cost savings of c. SEK 32 million. — Sunsetting Bambuser Plus, as Strategy, Production, and Education functions are absorbed by Customer Success and a growing Partner Network. — Influencer Marketing will o
Slide 19: Introducing Value Based Pricing
Introducing Previous Pricing Model Value Based Pricing Flat ARR Why a new pricing model? Bambuser missed the In the past, the pricing structure was primarily expansion influenced by our efforts to expand into new opportunity High entry regions and higher tiers with more features. price level for whe
Slide 20: Introducing Value Based Pricing
Introducing eas e AR R Value Based me r va l ue i ncr Pricing to cus and on pti Ad o Expand As customers extract more value from Adopt the platform, the ARR will Seed and grow. grow the adoption Land across the platform. Introducing a usage-based pricing model. Lowering the entry barrier Customers c
Slide 21: SaaS Business Model
Business Market ARR growth SaaS Business opportunity Model - Onboarding/Setup License Committed Expected to reduce over time due to launch of ready-to-use apps on key usage Overage platforms and partnerships with system integrators and agencies. (if applicable) - Licence – Video Commerce Platform (V
Slide 22: SaaS KPIs and Financials
SaaS KPIs and Financials Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 23: ARR Bridge
ARR Bridge -2% y/y ARR Growth at CER Q1 2023 – Q2 2023 Growth (CER) -12% q/q 5,9 6,9 139,0 SEKm — New Business was slower due to a challenging market with longer sales cycles. 17,6 — Churn is not satisfying, and actions have been implemented to improve churn over time, including new pricing, enhance
Slide 24: Net Revenue Retention
Net Revenue 140 Retention NRR % (LTM) Top 20 Accounts 120 Q2 2023 (LTM) 100 Enterprise accounts 80 All Accounts 60 40 20 — Strong foothold and expansion with our top 20 accounts at 129% NRR (LTM). 0 0 10 20 30 40 50 60 70 80 90 100 ARR Share (%) Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 25: ARR by Customer
ARR by Customer -22 y/y Customer Group growth +14% y/y Avg. ARR per CG growth (CER) Q2 2022 – Q2 2023 300 600 No of Customer Groups ARR per Customer Group (SEKk) 282 277 267 257 250 245 500 200 400 150 300 — Continuous y/y growth in Average ARR per Customer Group, driven by MLM and Home & Garden ver
Slide 26: ARR by Region
ARR by Region Q2 2023 15 ARR y/y Growth (CER %) APAC 11% APAC 10 51% EMEA 5 38% Americas 0 EMEA -5 — APAC ARR y/y growth was driven by Fashion and Consumer electronics. Americas — EMEA drove most of the q/q negative growth, followed by APAC whereas a strong New business momentum in -10 Americas miti
Slide 27: ARR by Product
ARR by Product Q2 2023 40 ARR y/y Growth (CER %) Broadcasting 35 One-to-One 1% 7% 30 25 One-to-Many One-to-One 92% 20 15 10 Broadcasting 5 — One-to-Many growth y/y is down by EMEA and Americas, whereas APAC drives positively at +13% y/y (CER) growth for the product. 0 — EMEA drives the One-to-One gr
Slide 28: Net Sales
Net Sales Q2 2022 – Q2 2023 Growth Net Sales -1% y/y 59,3 51,6 49,7 49,0 48,0 22,8 17,4 Net Sales Prof Services 19,0 16,7 16,9 Growth SaaS Net Sales +5% y/y 36,5 34,2 32,3 Net Sales SaaS 30,7 31,1 SEKm Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 29: Gross Margin
Gross Margin Q2 2023 Gross Margin Gross Margin SaaS -1%p. y/y Professional Services +5%p. y/y 76% -8% Professional services gross margin is equivalent to Adj. EBITDA margin. CONFIDENTIAL MATERIAL
Slide 30: Adjusted EBITDA
Adjusted EBITDA Q2 2022 – Q2 2023 0 0 Adjusted EBITDA (SEKm) Adjusted EBITDA (%) -10 -20 -20 -40 -26,8 MSEK — Efficiency measures have been taken in the quarter, (excluding one-off -26,7 layoff costs 6 MSEK) resulting in annual cost savings of c. SEK 32 million, -30 -29,0 with full effect expected f
Slide 31: Cash Flow
Cash Flow Free Cash Flow Cash Flow Bridge (SEKm) Q2 2022 – Q2 2023 Q1 2023 – Q2 2023 347,8 0 FCF (SEKm) -1 0 -20 -21,6 Cash Flow Q1: SEK -23,8m -26,0 -30,7 30,9 -30 SEK +23,5m -40 -43,9 324,0 0,2 0,0 0,4 -49,5 -50 6,6 -60 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 A slight upturn in FCF q/q comes partl
Slide 32: Reshaping Commerce
Reshaping Commerce bambuser
Slide 33: Appendix
Appendix Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 34: ARR Bridge
ARR Bridge Q2 2022 – Q2 2023 Growth (CER) -2% y/y 2,7 40,8 46,5 126,0 120,9 117,9 8,2 SEKm Q2 2022 New Business Expansion Churn Q2 2023 (CER) FX Effect Q2 2023 Interim Report Q2 2023 CONFIDENTIAL MATERIAL
Slide 35: Definition of customers
Definition of customers If “Customer Group” is added — New business will be posted If “Paying Customer A” churns — Downsell will be posted If “Paying Customer B” adds a product — Upsell will be posted Lorem ipsum dolor CONFIDENTIAL MATERIAL