Regions Financial Corporation · NYSE:RF

Regions Financial — BancAnalysts Association of Boston Fall Conference 2014

21 slides from Regions Financial's conference presentation, Nov 7, 2014

  1. Slide 1: BancAnalysts Association of Boston Fall Conference

    BancAnalysts Association o of Boston Fall Conference November 7, 2014 David Turner Chief Financial Officer 1 Deron Smithy Treasurer Exhibit 99.1

  2. Slide 2: Agenda

    Agenda • Footprint positioning • Deposit gathering using multiple channels • Retail network strategy • Deposit strategies • Interest rate sensitivity • Liquidity management 2

  3. Slide 3: Footprint positioning: High Market Share, High Growth Markets

    ($ in billions) National Average: 3.5% Source: SNL Financial as of 6/30/14 Note: Core Markets include AL, FL, LA, MS, AR, TN Weighted Average Deposit Market Share in Regions’ Core Markets Rank Name Market Share 1 Bank of America 11.3% 2 Wells Fargo 9.7% 3 Regions 9.0% 4 SunTrust 6.6% 5 JPMorgan Chas

  4. Slide 4: Optimizing channel integration to drive deposit convenience

    Optimizing channel integration to drive deposit convenience 4 › 1,671 locations › Continues to be #1 sales generator › More than 80% of sales occur in a branch › Experimenting with several new designs, technologies and universal banker roles › 37% of customers use mobile technology › Customers using

  5. Slide 5: Channel activity

    Channel activity 5 Channel Integration Total branch outlets Product unit sales by channel (in thousands) 2% Decline since 4Q12 13.6% Increase since 2012 Branch interactions (in millions) 11% Decline since 2012 Mobile banking 166% Increase in interactions since 2012 1117 1141 1262 99 114 96 127 146 1

  6. Slide 6: Retail network strategy

    6 Retail network strategy F = Flagship – (8,000 - 10,000 sq feet) • Large, highly visible prime locations • Larger staff, focused highly on sales and customer service • Advanced technology • Full Line of Business compliment N = Neighborhood – (2,500 - 4,000 sq feet) • Commitment to smaller footprint

  7. Slide 7: Retail network strategy

    7 Retail network strategy F = Flagship – (8,000 - 10,000 sq feet) • Large, highly visible prime locations • Larger staff, focused highly on sales and customer service • Advanced technology • Full Line of Business compliment N = Neighborhood – (2,500 - 4,000 sq feet) • Commitment to smaller footprint

  8. Slide 8: Retail network strategy

    8 Retail network strategy F = Flagship – (8,000 - 10,000 sq feet) • Large, highly visible prime locations • Larger staff, focused highly on sales and customer service • Advanced technology • Full Line of Business compliment N = Neighborhood – (2,500 - 4,000 sq feet) • Commitment to smaller footprint

  9. Slide 9: Retail network strategy

    9 Retail network strategy F = Flagship – (8,000 - 10,000 sq feet) • Large, highly visible prime locations • Larger staff, focused highly on sales and customer service • Advanced technology • Full Line of Business compliment N = Neighborhood – (2,500 - 4,000 sq feet) • Commitment to smaller footprint

  10. Slide 10: Video Teller Machine (VTM)

    Video Teller Machine (VTM) • Overview • VTM provides customer convenience and extended hours • Links a customer to a Contact Center banker via video • Banker can complete nearly all the transactions offered at a branch including non-card transactions/activities • Easily deployed throughout the footp

  11. Slide 11: Continued focus on growing non-interest revenue and managing expenses

    Continued focus on growing non-interest revenue and managing expenses Non-interest revenue • Growing checking accounts and quality households • Continued expansion of Now Banking® • Focused on growing Wealth Management • Increasing opportunities within the Corporate Bank Non-interest expense • Expen

  12. Slide 12: Well positioned deposit base adds considerable value

    Well positioned deposit base adds considerable value 12 33% 28% 23% [VALUE]% 7% $94B Interest-free Money market Interest-bearing checking Time Savings Deposits – Composition(1) 42% 20% 38% Individual Small Business Business Deposit Composition(1) (1) As of 2Q14 (2) Source: SNL Financial – Bank Call

  13. Slide 13: Deposit mix vs. peers

    Deposit mix vs. peers(1) 0% 10% 20% 30% 40% 50% Peer #1 Peer #2 Peer #3 Peer #4 RF Peer #5 Peer #6 Peer #7 Peer #8 Peer #9 Peer #10 Peer #11 • Regions’ comparative concentration in non- interest bearing deposit categories indicate a relatively less interest sensitive funding base • Regions' deposits

  14. Slide 14: Net interest margin (NIM) summary

    Net interest margin (NIM) summary • NIM has remained stable despite the impacts of a low-rate environment due largely to efficiencies in deposit and funding costs • However, further continuation of rates at current levels will put moderate pressure on NIM over time • Naturally asset sensitive positi

  15. Slide 15: Interest rate risk management

    15 Interest rate risk management Assumption sensitivity analysis (1) As of 3Q14 (2) 12 month NII sensitivity to gradual, parallel changes in interest rates over six months versus a market forward rate scenario (3) Assumes reinvestment into wholesale funding Standard shock scenario + 200bps(2) $242 $

  16. Slide 16: Favorable liquidity and funding mix

    Note: Data as of 6/30/14 Peer banks include BBT, CMA, FHN, FITB, HBAN, KEY, MTB, PBCT, PNC, STI, USB, WFC, ZION Source: Form 10-Q filings Favorable liquidity and funding mix 16 16 Peer #1 Peer #2 Peer #3 Peer #4 Peer #5 Peer #6 Peer #7 Peer #8 Peer #9 Peer #10 Peer #11 Peer #12 Peer #13 68% 73% 78%

  17. Slide 17: Well positioned for the liquidity coverage ratio

    Well positioned for the liquidity coverage ratio without significant balance sheet changes • Low loan to deposit ratio (81%) and low funded debt/earning assets (4.1%) provides greater flexibility to fund future loan growth • Lower reliance on market rate funding supports favorable LCR and interest r

  18. Slide 18: Regions

    A. REGIONS

  19. Slide 19: Appendix

    ELAS EY EDEL IY YY EY EY ED LEED DY EY SOE ELE EY SEY OO Li ES EY LS LB Appendix Ax REGIONS +9

  20. Slide 20: Standard shock scenario model assumptions

    Standard shock scenario model assumptions 20 Category Assumption Interest rates 200 bps gradual ramp (parallel increase over 6 months above market forward rates) Loan balances Moderate increase Deposit balances Moderate increase in aggregate balances, rate shock includes rate-related shift in deposi

  21. Slide 21: Forward-looking statements

    Forward-looking statements The foregoing list of factors is not exhaustive. For discussion of these and other factors that may cause actual results to differ from expectations, look under the captions “Forward-Looking Statements” and “Risk Factors" of Regions' Annual Report on Form 10-K for the year

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