Porsche Ag · XETR:P911
Porsche — Investor Day (March 2026)
37 slides from Porsche's investor day presentation, Mar 11, 2026
Slide 1: Porsche Analyst & Investor Conference 2026
PORSCHE Analyst & Investor Conference 2026 STUT TGART, MARCH 11
Slide 2: Disclaimer
DISCLAIMER This presentation contains forward-looking statements and information that reflect Dr. Ing. h.c. F. Porsche AG's current views about future events. These statements are subject to many risks, uncertainties, and assumptions. They are based on assumptions relating to the development of the
Slide 3: Group & Automotive Financial Performance Overview 2025
GROUP & AUTOMOTIVE FINANCIAL PERFORMANCE OVERVIE W 2025 €36.3 bn 1.1 % €0.4 bn GROUP SALES GROUP RE TURN GROUP OPER ATING RE VENUE ON SALES PROFIT 1 (-9.5 % compared to previous year) (-1,300 bps compared to previous year) (-92.7 % compared to previous year) 13.3 % 4.7 % 22.2 % AUTOMOTIVE AUTOMOTIVE
Slide 4: Group & Automotive Financial Performance Overview 2025
GROUP & AUTOMOTIVE FINANCIAL PERFORMANCE OVERVIE W 2025 €0.09 bn €7.3 bn AUTOMOTIVE AUTOMOTIVE OPER ATING PROFIT NE T LIQUIDIT Y (Automotive RoS 0.3 %) (-14.2 % compared to previous year) €2.3 bn €2.1 bn 0.3 % AUTOMOTIVE RESE ARCH AUTOMOTIVE RE TURN ON AND DE VELOPMENT COSTS CAPITAL E XPENDITURE INV
Slide 5: Sales Revenue & Operating Profit
SALES REVENUE & OPERATING PROFIT GROUP – 2024 VS. 2025 − Business performance shaped by GROUP GROUP macroeconomic and geopolitical SALES RE VENUE OPER ATING PROFIT headwinds such as tariffs and the IN € BN IN € BN slower BEV pick-up in the exclusive segment − In response, the company initiated -9.5
Slide 6: Operating Profit Development
OPERATING PROFIT DEVELOPMENT GROUP – 2024 VS. 2025 − Group Sales Revenue impacted by lower unit sales CONTRIBUTOR S TO OPER ATING PROFIT DE VELOPMENT IN € BN − Positive pricing along with growth in financial services business − Extraordinary expenses totaling -92.7 % approximately €3.9 bn – driven b
Slide 7: Sales Revenue & Deliveries
SALES REVENUE & DELIVERIES AUTOMOTIVE – 2024 VS. 2025 AUTOMOTIVE − Lower unit sales were partly offset DELIVERIES 1 by stronger pricing and 911 mix SALES RE VENUE IN K UNITS IN € BN − North America continued as Porsche’s largest single region, maintaining the prior year’s -11.7 % -10.1 % exceptional
Slide 8: Deliveries
DELIVERIES AUTOMOTIVE – 2024 VS. 2025 MODEL DISTRIBUTION − Around 34 % of all Porsche cars IN UNITS delivered worldwide were electrified, with around 22 % being fully electric [45,367] [38,961] − Despite a challenging environment, 2025 84,328 Porsche’s top priority remains a 2024 +2 % 82,795 [18,278
Slide 9: Deliveries
DELIVERIES AUTOMOTIVE – 2024 VS. 2025 REGIONAL DISTRIBUTION − Sales structure across the global % OF VEHICLE DELIVERIES regions remains well-balanced − North America remained the largest sales region with 86,229 deliveries, 2024 2025 despite the tariff environment − The Overseas and Emerging Oversea
Slide 10: Deep Dive on Vehicle Sales
DEEP DIVE ON VEHICLE SALES AUTOMOTIVE – 2024 VS. 2025 REGIONAL DISTRIBUTION − China continues to reflect the % OF VEHICLE SALES challenging market conditions primarily in the luxury segment with focus on value-oriented sales -15.0 % in this region − Decline in North America reflects 312,620 temporar
Slide 11: Operating Profit – Automotive
OPERATING PROFIT AUTOMOTIVE – 2024 VS. 2025, IN € BN -98.3 % − Automotive Sales Revenue impacted by lower sales based on 5.3 lower product availability in Europe and value-over-volume strategy in China − Positive impact from pricing − Extraordinary expenses totaling approximately €3.9 bn – driven by
Slide 12: Operating Profit – Financial Services
OPERATING PROFIT FINANCIAL SERVICES – 2024 VS. 2025, IN € BN -6.7 % − Strong penetration for new and 0.3 0.3 used cars lead to an acquired volume above prior year − Unchanged risk profile and monitoring of dynamic worldwide market environment − Portfolio growth and higher 2024 2025 margin paired wit
Slide 13: Net Cash Flow & Liquidity
NET CASH FLOW & LIQUIDITY AUTOMOTIVE – 2024 VS. 2025 NE T CASH FLOW NE T LIQUIDIT Y IN € BN IN € BN -14.2 % − Lower cash flow from operating business due to strategic -59.5 % 8.6 realignment measures, battery related activities and US tariffs ∑ app. 3.7 − Disciplined investment and -1.6 spending 7.3
Slide 14: Porsche Financial Outlook
PORSCHE FINANCIAL OUTLOOK MOST IMPORTANT PERFORMANCE INDICATORS 2025 OUTLOOK 2026 Sales Revenue €36.3 bn €35 - 36 bn GROUP Return on Sales (RoS) 1.1 % 5.5 - 7.5 % EBITDA Margin 13.3 % 15 - 17 % AUTOMOTIVE Net Cash Flow Margin 4.7 % 3-5% BEV Share 22.2 % 24 - 26 % The Porsche AG Group bases its forec
Slide 15: Capital Allocation
CAPITAL ALLOCATION DISCIPLINED, AS SE T-LIGHT STR ATEGY DIVIDEND DIVIDEND POLICY 20251: €1.00 / €1.01 per 50 % pay-out ratio2 ordinary / preferred share CAPE X AND R&D TECHNOLOGY AND Investments peak in 2026, VENTURE with a structural decline Focus on partnerships and thereafter driven by licensing
Slide 16: Sportwagenschmiede 2035
Sportwagenschmiede 2035 PORSCHE Analyst & Investor Conference 2026 16
Slide 17: Porsche Vision
PORSCHE VISION Driven by the love for sports cars PORSCHE Analyst & Investor Conference 2026 17
Slide 18: Porsche Mission
PORSCHE MISSION In the beginning, I looked around and could not find quite the car I dreamed of, so I decided to build it myself.” FERRY PORSCHE PORSCHE Analyst & Investor Conference 2026 18
Slide 19: Strategy 2035
STRATEGY 2035 STRUCTURE VISION MIS SION STR AT. TARGE TS BR AND & CUSTOMER PRODUCTS & TECHNOLOGY ENTERPRISE & OPER ATIONS ENABLER PORSCHE Analyst & Investor Conference 2026 19
Slide 20: We double down on our unique positioning
BR AND & We double down on our unique positioning, building CUSTOMER on both sport luxury & sport premium elements Automotive revenue per car [€ k] Illustrative P O S I T I O NI N G 300 100 50 10 30 1,000+ Deliveries [k cars] Competitors PORSCHE Analyst & Investor Conference 2026 20
Slide 21: We strengthen our driver-focused offering in the higher segments
PRODUCTS We strengthen our driver-focused offering in the higher segments, & TECH and bring the sportiest car to all Porsche-relevant segments D SEGMENT PORTFOLIO C SEGMENT B+ SEGMENT SP ORT S SP ORT S SP ORT S CARS LIMOUSINES UTILIT Y VEHICLES PORSCHE Analyst & Investor Conference 2026 21
Slide 22: We streamline our future portfolio and reduce complexity
PRODUCTS We streamline our future portfolio and reduce complexity while & TECH further scaling our most personal car and Exclusive Manufaktur offering MA XIMIZE REDUCE TECHNICAL VARIANCE INDIVIDUALIZATION IN E ACH MODEL LINE C O M P L E X IT Y PORSCHE Analyst & Investor … through design and color &
Slide 23: We recalibrate our BEV ramp-up & ICE offering
PRODUCTS We have been a BEV pioneer, but continue to recalibrate our BEV ramp-up & TECH & ICE-offering in line with slower BEV-transition and customer preferences BEV-share of client deliveries E V TRANSITION Past Planning BEV Slowdown and Recalibration Current Planning 2025 2030 2035 PORSCHE Analy
Slide 24: We bring more sports car DNA into our designs
PRODUCTS We bring even more of our sports car DNA into our future designs & TECH of all Porsche cars – amplifying design as a clear differentiator DESIGN PORSCHE Analyst & Investor Conference 2026 24
Slide 25: We fundamentally rethink the way we develop cars
ENTERPRISE We fundamentally rethink the way we develop cars to bring & OPER ATIONS new products and innovations to market even faster and at lower cost R&D PORSCHE TIME-TO-MARKE T COST FLE XIBILIT Y TECHNOLOGY Analyst & Investor Conference 2026 25
Slide 26: We will strengthen the role of the U.S. as our most important single market
ENTERPRISE We will strengthen the role of the U.S. as our most important single market by & OPER ATIONS leveraging our updated powertrain strategy and derivates portfolio M A R K E TS BEV ICE BEV ICE 2025 2030 2035 2025 2030 2035 PORSCHE PAST OUTLOOK UPDATED OUTLOOK Analyst & Investor Conference 202
Slide 27: China will remain an important strategic market
ENTERPRISE China will remain an important strategic market, yet we will adapt to & OPER ATIONS market realities – always maintaining our value over volume principle M A R K E TS PORSCHE Analyst & Investor EMOTIONAL ICE & PORSCHE T YPICAL BE V Conference 2026 27
Slide 28: We set the product quality benchmark
ENABLER We set the product quality benchmark (Top 1) for appeal, functionality, and reliability Q UA L I T Y APPE AL FUNCTIONALIT Y RELIABILIT Y PORSCHE Analyst & Investor Conference 2026 28
Slide 29: Program for a much lower break-even
ENABLER We launched a comprehensive program to set ourselves up for a much lower break-even point with a highly competitive cost structure CURRENT TARGE T C O S TS Break-even PORSCHE Analyst & Investor Volume Illustrative Conference 2026 29
Slide 30: Sportwagenschmiede 2035 Summary
S T R AT E GY We focus on the core of what defines us – driven by the love for sports cars Sportwagenschmiede 2035 S U M M A RY PORSCHE Analyst & Investor Conference 2026 30
Slide 31: Key Takeaways
KEY TAKEAWAYS Porsche remains one of the world’s Strategy 2035 combines cost base strongest luxury brands with a loyal reduction, portfolio focus, operational customer base and iconic products, but excellence and disciplined investment heightened competition, geopolitical to lower break-even, increa
Slide 32: Ferry Porsche quote
Those who are fortunate enough to build a business from a dream owe it to the world to be the guardians of those dreams.“ PORSCHE FERRY PORSCHE Analyst & Investor Conference 2026 32
Slide 33: Income – Group Condensed Consolidated Statement
INCOME GROUP – CONDENSED CONSOLIDATED STATEMENT IN € MN 2025 % 2024 % D E LTA % SALES REVENUE 36,272 100.0 40,083 100.0 -3,812 -9.5 (-) Cost of sales -31,221 -86.1 -29,756 -74.2 -1,465 4.9 (=) Gross profit 5,051 13.9 10,327 25.8 -5,277 -51.1 (-) Distribution expenses -2,796 -7.7 -3,099 -7.7 304 -9.8
Slide 34: Capex, Research & Development
CAPEX, RESEARCH & DEVELOPMENT AUTOMOTIVE IN € MN 2025 2024 2023 Automotive research and development costs (A) 2,292 2,528 2,834 % of Automotive Sales Revenue 7.1 % 6.9 % 7.6 % Expensed automotive research and development costs (B) 1,329 945 753 % Automotive research and development costs 58.0 % 37.4
Slide 35: Financial Position – Assets
FINANCIAL POSITION GROUP – CONDENSED CONSOLIDATED STATEMENT IN € MN 31.12.2025 31.12.2024 D E LTA % Intangible assets 8,243 8,941 -698 -7.8 Property, plant and equipment 10,109 10,048 61 0.6 Leased assets 5,593 5,393 200 3.7 Financial services receivables 5,122 5,078 44 0.9 Equity-accounted investme
Slide 36: Financial Position – Equity and Liabilities
FINANCIAL POSITION GROUP – CONDENSED CONSOLIDATED STATEMENT IN € MN 31.12.2025 31.12.2024 D E LTA % Equity before non-controlling interests 22,991 23,043 -52 -0.2 Non-controlling interests 130 13 117 >100 Equity 23,121 23,056 65 0.3 Provisions for pensions and similar obligations 3,530 4,074 -544 -1
Slide 37: Financial Calendar
FINANCIAL CALENDAR 2026 29 TH APRIL 23 TH JUNE 29 TH JULY 27 TH OCTOBER Q UA RT E RLY R E P O RT A N N UA L G E N E R A L H A L F -Y E A RLY Q UA RT E RLY R E P O RT JAN - MAR M E E TI N G F I N A NCI A L R E P O RT JAN - SEP PORSCHE Analyst & Investor Conference 2026 37