Hitachi, Ltd. · TSE:6501

Hitachi — Investor Presentation (April 2014)

20 slides from Hitachi's investor presentation, Apr 10, 2014

  1. Slide 1: Hitachi's IP Strategy for Achieving Global Growth

    Hitachi’s IP Strategy for Achieving Global Growth 10 April 2014 Takashi Suzuki Corporate Officer, General Manager Intellectual Property Division Hitachi, Ltd. © Hitachi, Ltd. 2014. All rights reserved.

  2. Slide 2: Contents

    Contents 1. Intellectual Property (IP) Activities for Social Innovation Business 2. Globalization in our IP Activities 3. Supporting our Business Growth 4. International Standardization Activities © Hitachi, Ltd. 2014. All rights reserved. 1

  3. Slide 3: 1. Intellectual Property (IP) Activities for Social Innovation Business

    1. Intellectual Property (IP) Activities for Social Innovation Business © Hitachi, Ltd. 2014. All rights reserved. 2

  4. Slide 4: IP Activities for Social Innovation Business

    1 IP Activities for Social Innovation Business Serving the World with our Social Innovation Business SOCIAL INNOVATION‐IT’S OUR FUTURE ◇Create the Power of Patents through Global IP Activities ◇Support our Business Growth with the Power of Patents © Hitachi, Ltd. 2014. All rights reserved. 3

  5. Slide 5: 2. Globalization in our IP Activities

    2. Globalization in our IP Activities © Hitachi, Ltd. 2014. All rights reserved. 4

  6. Slide 6: 2-1 Create the Power of the Patents Globally (1)

    2-1 Create the Power of the Patents Globally (1) Using PCT Applications, Create the Power of Patents Globally U.S. U.S. 9％ Europe 13 13％ ％ Europe 9％ 8％ China Japan FY China Japan FY 7％ 53 53％％ 2009 Others 7％ 41 41％％ 2013 Others 6％ 6％ PCT *1 Overseas Patent Appl. Ratio *2 PCT 13 13％ ％ 28 28％ ％ 47％⇒59

  7. Slide 7: 2-2 Create the Power of the Patents Globally (2)

    2-2 Create the Power of the Patents Globally (2) Patent Applications Published in 2013 (Granted patents for U.S.) * Japan U.S. PCT China Europe Corporate Group Corporate Group Corporate Group Corporate Group Corporate Group 1 Panasonic 10,600 1 Samsung 6,900 1 Panasonic 3,300 State Grid 1 Samsung 2,

  8. Slide 8: 2-3 Global Integrated IP Management

    2-3 Global Integrated IP Management Global Business Management and Expansion of R&D Function Overseas Japan Centric IP Management ⇒ Globally Integrated IP Management (Promote IP Activities of Each Location & Manage Patents Globally as One Portfolio) R&D and Business Areas R&D and IP Offices for Data

  9. Slide 9: 3. Supporting our Business Growth

    3. Supporting our Business Growth © Hitachi, Ltd. 2014. All rights reserved. 8

  10. Slide 10: 3-1 Supporting our Business Growth

    3-1 Supporting our Business Growth Customer Partner Promoting Partnership Supporting Sales Strengthening Competitiveness Competitor “ Let’s make it happen with the Power of Patents” Patents” Serving the World with our Social Innovation Business © Hitachi, Ltd. 2014. All rights reserved. 9

  11. Slide 11: 3-2 Supporting Sales: Data Storage System

    3-2 Supporting Sales: Data Storage System Create Top- Top-Level Patent Portfolio in a Major Market (U.S.) and Appealing Patents in Website Maintained U.S. Patents*1 Appealing Patent Portfolio for Data Storage System in White Paper*2 The 60+patents either granted or applied for 3,000 are a testament

  12. Slide 12: 3-3 Supporting Sales: Anomaly Decision system HiPAMPS

    3-3 Supporting Sales: Anomaly Decision system HiPAMPS Protecting and Appealing our Technology used in Facility Monitoring Service by Patents Facility Monitoring Service Anomaly Decision System：HiPAMPS Utilize sensor data collected from machines and equipments, and report status changes of them to a

  13. Slide 13: 3-4 Promoting Partnership: The Bank of Kyoto, Ltd.

    3-4 Promoting Partnership: The Bank of Kyoto, Ltd. Filing patents for joint developed systems and appealing them Request Teller Confirmation Request Deal Terminals for customers Terminal for tellers ・Navigate business process ・ ・Customer authentication ・ ・Display customer information ・Input and disp

  14. Slide 14: 3-5 Strengthening Competitiveness: Sintered Rare Earth Magnets

    3-5 Strengthening Competitiveness： Sintered Rare Earth Magnets (Hitachi Metals, Ltd.) Enforcing patents for protecting our business Leading company in Sintered Rare Earth Magnet ◆Global patent portfolio (600 patents in W.W.) ◆Includes essential patents for manufacturing etc after some basic US paten

  15. Slide 15: 3-6 Strengthening Competitiveness: Washer Dryer

    3-6 Strengthening Competitiveness： Washer Dryer (Hitachi Appliances, Inc.) Creating Patent Portfolios covering the sales points in limited time ⇒Creating Barriers to Entry for the Competitors Sales points Niagara Wash：High-flow-rate pumping system to suppress coarsening and darkening Auto Self Clean

  16. Slide 16: 4. International Standardization Activities

    4. International Standardization Activities © Hitachi, Ltd. 2014. All rights reserved. 15

  17. Slide 17: 4-1 International Standardization Activities

    4-1 International Standardization Activities Hitachi Group Standardization Committee, Supporting Standardization Activities by Corporate, to Accelerate Global Expansion of our Business Hitachi Group Standards Organization IEC, ISO Hitachi, Ltd. De jure Standards IEEE Standardization Group Company Ac

  18. Slide 18: 4-2 Example of Standardization: UHV power transmission

    4-2 Example of Standardization：UHV power transmission Make Japanese Technologies an International Standard to Promote Global Expansion of Business UHV power transmission, achieving high transmission efficiency, is highly required in emerging countries to meet with increasing power demand Started sta

  19. Slide 19: END

    END Hitachi’s IP Strategy for Achieving Global Growth 10 April 2014 Takashi Suzuki Corporate Officer, General Manager Intellectual Property Division Hitachi, Ltd. © Hitachi, Ltd. 2014. All rights reserved. 18

  20. Slide 20: HITACHI Inspire the Next

    HITACHI Inspire the Next

Hitachi — Investor Presentation (April 2014) on 6ix