Johnson Outdoors Inc. · NASDAQ:JOUT

Johnson Outdoors — Investor Presentation (June 2013)

33 slides from Johnson Outdoors's investor presentation, June 2013

  1. Slide 1: Creating Johnson Outdoors Investor Presentation

    CREATING JOHNSON OUTDOORS INVESTOR PRESENTATION June 2013

  2. Slide 2: Safe Harbor Statement

    Safe Harbor Statement Certain matters discussed in this press release are “forward-looking statements,” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. Statements other than statements of historical fact are considered forw

  3. Slide 3: Who We Are

    WHO WE ARE 3

  4. Slide 4: Eureka!

    © CANNON. Eureka! <> cartlicle ee strasport. f XHUMMINBIRD. O JETBOIL. runt@sorn @ LAKEMASTER Ee a — G 3 ee, NECKY° KAYAKS Wed Sown OCEANS KAYAK. CANOES > KAYAKS § SCUBAPRO' Silva . SUB4AGEAR

  5. Slide 5: Global Leaders

    81 countries $412M in revenue $219M market cap* *50% family-owned GLOBAL LEADERS  CONSISTENTLY OUTPERFORMING in post-recession markets  GROWING value 5

  6. Slide 6: Marine Electronics

    MARINE ELECTRONICS Trolling Motors Downriggers 56% Fishfinders of net sales Digital Maps & Charts Anchors 6 JOUT: NASDAQ

  7. Slide 7: Diving

    Regulators Buoyancy Compensators Dive Computers 21% Masks/Fins/Snorkels of net sales Wetsuits DIVING 7 JOUT: NASDAQ

  8. Slide 8: Watercraft & Outdoor Gear

    WATERCRAFT & OUTDOOR GEAR 23% of net sales Canoes & Kayaks Paddles PFDs Tents Compasses Bags & Packs Personal Cooking Systems 8 JOUT: NASDAQ

  9. Slide 9: Where We've Been

    WHERE WE’VE BEEN 9

  10. Slide 10: Outperforming Markets

    OUTPERFORMING MARKETS FY2012 $412.3 $21.4 FY2011 $17.7 $407.4 EXCEEDED targeted 5% sales CAGR 2010-2012 FY2010 $14.6 $382.4 SUCCEEDED in growing profits faster FY2009 $8.7 $356.5 than sales 320 340 360 380 400 420 Net Sales ($Millions) Operating Profit ($Millions) 10

  11. Slide 11: Outstanding Balance Sheet

    OUTSTANDING BALANCE SHEET Cash, Net of Debt FY2002 Debt: 55 $88.3M 45 50 35 30 25 FY2012 Debt: $8.9M 15 5 10 Debt @ 10-YEAR LOW -4 -5 FY2009 FY2010 FY2011 FY2012 11

  12. Slide 12: Outperforming Our Peers

    OUTPERFORMING OUR PEERS Stock Price Appreciation PEER GROUP: 30.0% ACAT - Artic Cat JOUT BC - Brunswick BDE - Black Diamond 25.0% ELY - Calloway 26.7% ESCA - Escalade 20.0% JAH - Jarden JOUT MPX - Marine Products NLS - Nautilus 15.0% 18.1% ZQK - Quicksilver GRMN - Garmin 10.0% Peer Peer JOUT 5.0% 7.

  13. Slide 13: Still Climbing

    STILL CLIMBING $219.4M +3% 2013 net sales year-to-date $14.2M operating +38% profit $9.2M 6-month +112% net income 13 JOUT: NASDAQ

  14. Slide 14: Where We're Headed

    WHERE WE'RE HEADED JOHNSON

  15. Slide 15: Our Vision

    To be the premier portfolio of leading outdoor OUR equipment brands consistently creating value VISION for consumers, customers, employees and shareholders.

  16. Slide 16: Our Mission

    OUR MISSION To exceed the ever-growing expectations of outdoor enthusiasts, and the channel customers that serve them, with the most innovative, most valued and most sought- after brands and equipment.

  17. Slide 17: Big Pond, Big Opportunity

    We compete in a $6 billion marketplace …in the biggest segments, with room to GROW BIG POND, BIG OPPORTUNITY 17 JOUT: NASDAQ

  18. Slide 18: Play Where We Know We Can Win

    PLAY WHERE WE KNOW WE CAN WIN We target the RECREATIONAL ACTIVITIES we know best… marrying insight and innovation 18 JOUT: NASDAQ

  19. Slide 19: Enthusiasts Mean More

    ENTHUSIASTS MEAN MORE We target the people who Recreate more Demand more Spend more …nearly HALF the market 19 JOUT: NASDAQ

  20. Slide 20: The Power to Win

    Our CORE STRENGTHS Support our VISION and MISSION THE POWER TO WIN 20 JOUT: NASDAQ

  21. Slide 21: Powerful Insights & Know-How

    POWERFUL INSIGHTS & KNOW-HOW We build on unmatched knowledge of our consumers, winning partnerships with our customers and 45 YEARS of expertise in our activities and industry 21 JOUT: NASDAQ

  22. Slide 22: Powerful Innovation

    Nearly50% of sales come from new products POWERFUL INNOVATION Our leading-edge process delivers MUST-HAVE products 22 JOUT: NASDAQ

  23. Slide 23: Powerful #1 Brands

    POWERFUL Minn Kota® | Motors Humminbird® | Fishfinders #1BRANDS LakeMaster® | Digital Maps Cannon® | Downriggers SCUBAPRO® | Diving Gear JETBOIL® | Personal Cooking Systems #2 Eureka!® | Family Tents Silva® | Field Compasses Minn Kota® | Shallow Water Anchors Old Town® | Canoes Necky® | Kayaks Ocean

  24. Slide 24: Powerful Footprint

    Multiple channels and wide scope of distribution in 81 countries POWERFUL FOOTPRINT 24 JOUT: NASDAQ

  25. Slide 25: Our Strategy: Consistently Create

    OUR STRATEGY: CONSISTENTLY CREATE 25

  26. Slide 26: Proven Success: Marine Electronics

    Proven Success: MARINE ELECTRONICS 2000 2013 One brand. Four brands. One segment. Two $100M brands. Twelve+ segments. 26 JOUT: NASDAQ

  27. Slide 27: Strong, Organic Growth

    STRONG, Keeping the core brands and segments strong ORGANIC fuels growth GROWTH 27 JOUT: NASDAQ

  28. Slide 28: Smart Expansion

    SMART Moving into related segments increases EXPANSION market penetration and share 28

  29. Slide 29: Meaningful Innovation

    Delivering on price/value MEANINGFUL expectations INNOVATION 29 JOUT: NASDAQ

  30. Slide 30: Strategic Acquisitions

    STRATEGIC ACQUISITIONS Adding category creators with proprietary technology In 8 years the Humminbird brand has grown 150% 30

  31. Slide 31: Creating Vibrant Portfolio, Accelerated Profitability

    CREATING Vibrant Portfolio Accelerated Profitability Leverage Brands & Technology Unique Insights & Partnerships Engaged & Energized Employees 31 JOUT: NASDAQ 31

  32. Slide 32: Invest Today

    INVEST TODAY For a STRONGER, better future For long-term SUCCESS For 32 JOUT: NASDAQ

  33. Slide 33: JORING Sop

    3} JORING Sop JOUT: NASDAQ

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