Sally Beauty Holdings, Inc. (name To Be Changed From Sally Holdings, Inc.) · NYSE:SBH

Sally Beauty Holdings, Inc. (name To Be Changed From Sally Holdings, Inc.) — Sally Beauty Holdings — Q3 2022 Earnings Presentation

29 slides from Sally Beauty Holdings, Inc. (name To Be Changed From Sally Holdings, Inc.)'s earnings presentation, Jun 30, 2022

  1. Slide 1: Investor Relations Presentation

    SALLY BEAUTY HOLDINGS, INC. Investor Relations Presentation As of June 30, 2022

  2. Slide 2: Forward-Looking Statements and Non-GAAP Financial Measures

    Forward-Looking Statements and Non-GAAP Financial Measures Statements in this presentation which are not purely historical facts or which depend upon future events may be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Se

  3. Slide 3: SBH Mission

    SBH Mission To Recruit and Retain Color Customers by…. …Being the Undisputed Expert and Leader in Professional Color/Care for the DIY Consumer and Professional

  4. Slide 4: SBH at a Glance

    SBH $3.9B 14.8% $308M AT A Net Sales1 Adjusted EBITDA Margin1 Free Cash Flow1 GLANCE SEGMENTS SNAPSHOT #1 provider of professional color for home use ~ 45% owned and exclusive brands 59% of FY2021 sales Leading resource for salons and salon professionals ~ 50% owned and exclusive brands 41% of FY202

  5. Slide 5: We Successfully Transformed Our Business

    We Successfully Transformed Our Business Re-Focused the Business on Owning Professional Hair Color and Care 1 for Both the DIY Enthusiast and Professional Stylist Improved Our Retail Fundamentals 2 Advanced Our Digital Commerce Capabilities 3 Modernized Our Supply Chain 4 Improved the Shopping Exper

  6. Slide 6: Transformation Journey 2017-2021

    Transformation Journey 2017-2021 Re-Focused On Our Differentiated Core Improved Our Retail Fundamentals Advanced Our Digital Capabilities • Re-focused and enhanced our product • Launched Sally Beauty Rewards Loyalty • Deployed the new sallybeauty.com mobile- assortment around our differentiated Prog

  7. Slide 7: Powerful Platform In Place to Drive Growth and Scale

    Powerful Platform In Place to Drive Growth and Scale

  8. Slide 8: What Makes Us Different

    What Makes Us Different Authority in Professional Hair Color and Care 1 Expert in Education and Content 2 Leader in Market Share for the Professional Distribution Channel 3 4 Cosmetologists and Trained Color Experts in Stores 5 Stickiness of Customers in both Sally and BSG Sally Beauty Holdings, Inc

  9. Slide 9: Go To Market

    Go To Market Owned/exclusive brands not Mostly exclusive, third party Suppliers/ available in mass retail and professional-only brands in Vendors: some third party brands the core of color/care Distributors: Open-Line Retail Exclusive / Full-Service Distribution 3,468 stores 1,361 stores 700 consult

  10. Slide 10: Sally Beauty Highlights

    Sally Beauty Highlights  Leader in professional hair color for home-use  Professional open-line business – merchandise assortment focused on owned and exclusive brands not available through mass retail  Sally Beauty global footprint (1)  3,468 stores worldwide  2,627 U.S. stores / 841 internati

  11. Slide 11: Sally Beauty Product Mix

    Sally Beauty Product Mix Other Beauty Items 55% of Textured Hair Hair Care sales are 6% hair color & Salon Supplies and 6% care 19% Accessories We offer a diversified 7% mix of beauty products with a focus on pro hair color and care 12% Styling Tools 36% 14% Hair Color Skin and Nail Care Sally Beaut

  12. Slide 12: Beauty Systems Group Highlights

    Beauty Systems Group Highlights  Leader in the professional distribution channel in the U.S./Canada  Sells exclusively to salons and salon professionals  Professional exclusive / full-service business – includes merchandise assortment of premium brands sold through salons and generally not availa

  13. Slide 13: Beauty Systems Group Product Mix

    Beauty Systems Group Product Mix Other Skin and Beauty Nail Care Items Promotional Items 2% 4% 7% Styling Tools Hair Care We offer a diversified mix of 6% 37% beauty products not carried in Sally stores or mass retail 44% Over 80% of sales are hair Hair Color color/care Sally Beauty Holdings, Inc. *

  14. Slide 14: Fiscal 2022 Strategic Growth Pillars

    Fiscal 2022 Strategic Growth Pillars 1 Leverage Our Digital Platform 2 Drive Loyalty and Personalization 3 Deliver Product Innovation 4 Advance Our Supply Chain

  15. Slide 15: Leverage Our Digital Platform

    Leverage Our Digital Platform Create an Easy and Reliable Omni-Channel Platform for DIY Enthusiasts and 1 Stylists Optimize BSG’s Redesigned E-commerce Site and Fulfillment Options of 2 BOPIS and 2-Hour Delivery Connect the BSG App to the Store Network to Further Enhance BOPIS and 3 2-Hour Delivery

  16. Slide 16: Drive Loyalty and Personalization

    Drive Loyalty and Personalization 1 Drive Customer Engagement and Sales Grow Loyalty Programs: 77% of Sally US/Canada Sales From Loyalty 2 Members & 9% of BSG Sales From Rewards Credit Card (Fall 2020 Launch)(1) Sally: Recommend Product Usage, Send Reminders to Replenish, and 3 Incorporate DIY and E

  17. Slide 17: Deliver Product Innovation

    Deliver Product Innovation 1 Focus on Sustainable and Clean Products 2 Launch Sally’s New Exclusive Vivid Color Line – Strawberry Leopard Launch New Products at BSG in Color and Care Led by Olaplex’s 4C 3 Clarifying Shampoo in Q4 4 Expand Nail Category at Both Sally and BSG

  18. Slide 18: Advance Our Supply Chain

    Advance Our Supply Chain Create a Highly Automated, Integrated Best-In-Class Capabilities Across 1 Inventory Forecasting, Assortment, Pricing/Promotions, & In-stocks 2 Execute Final Phase of JDA Implementation Complete JDA Rollout to Remaining Sally Stores; BSG Stores Completed 3 4 Fully Integrate J

  19. Slide 19: ESG Priorities

    ESG Priorities Our ESG strategy focuses primarily on the areas where we believe we can have a meaningful impact: Data Employee Energy and Protection Safety Environment and Cybersecurity Diversity Product Inclusion Development Belonging and Sourcing Sally Beauty Holdings, Inc. https://www.sallybeauty

  20. Slide 20: Financial Overview

    Financial Overview Sally Beauty Holdings, Inc.

  21. Slide 21: Consolidated Fiscal 2021 Results

    Consolidated Fiscal 2021 Results Net Sales Gross Margin Gross Margin 57.9% 39.8% Operating Margin 18.3% 12.8% Sally Beauty Holdings, Inc. (1) See Addendum for a reconciliation of this non-GAAP financial measure.

  22. Slide 22: Strong Balance Sheet and Liquidity

    Strong Balance Sheet and Liquidity Long-Term Capital Structure AMOUNT % OF ($MM) TOTAL DEBT TERM LOAN B (FY24) $408.9 37.6% 5.625% SR NOTES (FY26) $680.0 62.4%  Ample liquidity TOTAL DEBT $1,088.9 100.0%  $101 million of cash and cash equivalents on balance sheet(1) Long-Term Debt Maturities ($ mi

  23. Slide 23: Steady Cash Flow Generation

    Steady Cash Flow Generation SBH Free Cash Flow ($m) (1) Cash conversion (%) (2) 39% 32% 32% 41% 49% 40% 72% 54% $287 $316 $308 $254 $239 $228 $194 $202 2014A 2015A 2016A 2017A 2018A 2019A 2020A 2021A (1) Free Cash Flow defined as cash flow from operations minus capital expenditures; See Addendum for

  24. Slide 24: Focused on Long-Term Profitable Growth

    Focused on Long-Term Profitable Growth Sticky Customers 1 Growing Profitable Business Gross Margin 50%+ 2 Strong Cash Flow Generation 3 Increasing Shareholder Value Resilient Business Model Natural Hedge Between Sally & BSG Sally Beauty Holdings, Inc.

  25. Slide 25: Capital Allocation Priorities

    Capital Allocation Priorities 1 Maintain Strong Liquidity Position 2 Invest in Our Strategic Growth Initiatives 3 Optimize Our Capital Structure 4 Return Value to Shareholders Sally Beauty Holdings, Inc.

  26. Slide 26: Strengthened Executive Management Team

    Strengthened Executive Management Team Denise Paulonis Marlo Cormier John Goss Mark Spinks Olivier Badezet Senior Vice President & President and CEO Senior Vice President, CFO President – Sally Beauty Supply President - Beauty Systems Managing Director Europe Group Mary Beth Edwards John Henrich Sco

  27. Slide 27: Key Considerations

    Key Considerations 1 #1 Seller of Professional Color Globally 2 Transformed Business Model 3 Positioned to Drive Scale 4 Strong Cash Flow Generation 5 Experienced Management Team Sally Beauty Holdings, Inc.

  28. Slide 28: Appendix

    APPENDIX Sally Beauty Holdings, Inc.

  29. Slide 29: EBITDA & FCF Reconciliation

    EBITDA & FCF Reconciliation Adjusted EBITDA FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 Net Earnings (GAAP) $ 246.0 $ 235.1 $ 222.9 $ 215.1 $ 258.0 $ 271.6 $ 113.2 $ 239.9 Interest expense, net of interest income 116.3 116.8 144.2 132.9 98.2 96.3 98.8 93.4 Provision for income taxes 144.7 143.4 131.1 13

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