Slide 1: Trading Update: 4Q & 2021
MMNideoEldorado TRADING UPDATE: 4Q & 2021
Slide 2: Disclaimer
TRADING UPDATE: 4Q & 2021 The information contained in this presentation or enclosed All M.Video group company information provided in this herewith is provided and intended for informational purposes presentation is provided on an "as is" basis. M.Video only and should not be relied on for any inve
Slide 3: 2021 GMV, online share and OneRetail customers
TRADING UPDATE: 4Q & 2021 and its share of GMV driven by the mobile platform (+67%), with the share of the mobile platform in GMV reaching 45% GMV YoY GMV vs 2019 via strong growth of identified active customers(3) and OneRetail customers New stores and 92 new cities Mobile Platform Sales YoY shows
Slide 4: 4Q 2021 GMV, online share and OneRetail customers
TRADING UPDATE: 4Q & 2021 and its share of GMV driven by mobile platform GMV YoY GMV vs 4Q’19 (+31%), share of mobile platform hitting 68% of TOS as of 4Q 2021 via growth of identified active New stores and 43 new cities Mobile Platform customers(3) and OneRetail customers Sales YoY underscores the
Slide 5: 2021 online sales by platform
TRADING UPDATE: 4Q & 2021 Share of Total Online Sales YoY growth Web Platform(1) Consultant App 129 Customer App 146 201 83 133 60 57 21 2019 2020 2021 2019 2020 2021 (1) Web Platform includes sales from the website, marketplace, manual orders, vendor catalogue and contact center Source: Company dat
Slide 6: 4Q 2021 online sales by platform
TRADING UPDATE: 4Q & 2021 Share of Total Online Sales YoY growth Web Platform(1) Consultant App 40 Customer App 42 63 26 54 26 21 10 4Q 2019 4Q 2020 4Q 2021 4Q 2019 4Q 2020 4Q 2021 (1) The Web Platform includes sales from the website, marketplace, manual orders, the vendor catalogue and the contact
Slide 7: 2021 OneRetail customer share of sales
TRADING UPDATE: 4Q & 2021 Not identified 8 10 OneRetail OneRetail OneRetail Non-OneRetail 15 OneRetail 12 15 Non-OneRetail Non-OneRetail Non-OneRetail 21 38 31 Total Total Total 20 2019 2020 2021 2019 6. 2020 2021 6. 9 5 9 5 (1) Including unidentified transactions Source: Company data 7
Slide 8: 4Q 2021 OneRetail customer share of sales
TRADING UPDATE: 4Q & 2021 Not identified 3 2 4 OneRetail OneRetail OneRetail Non-OneRetail OneRetail 3 4 6 Non-OneRetail Non-OneRetail Non-OneRetail 11 9 Total Total Total 6 4Q 2019 4Q 2020 4Q 2021 4Q 2019 6. 4Q 2020 4Q 2021 6. 9 5 9 5 (1) Including unidentified transactions Source: Company data 8
Slide 9: 2021 identified active customers by channel
TRADING UPDATE: 4Q & 2021 Web Platform Stores Share of OneRetail Customer App customers YoY growth 7.4 782 8.7 899 11.0 693 258 12.3 10.0 246 5.7 294 326 14 105 2019 2020 2021 December 2019 December 2020 December 2021 (1) Of identified active customers, i.e., those who have logged in and made at lea
Slide 10: 4Q 2021 identified active customers by channel
TRADING UPDATE: 4Q & 2021 Web Platform Stores Share of OneRetail Customer App customers YoY growth 7.4 225 8.7 239 11.0 208 69 12.3 10.0 73 84 109 5.7 6 51 4Q 2019 4Q 2020 4Q 2021 December 2019 December 2020 December 2021 (1) Of identified active customers, i.e., those who have logged in and made at
Slide 11: Store infrastructure fulfilment and delivery coverage
TRADING UPDATE: 4Q & 2021 fulfilled using store is ready for pickup covered by same-day infrastructure(2) is located in stores(1) within 15 min(2) delivery (1) in cities of operation(1) (1) As of December 31, 2021; (2) For full 2021; (3) Including St. Petersburg 11
Slide 12: Orders by delivery, pickup and in-store
TRADING UPDATE: 4Q & 2021 Delivery Delivery Pickup Pickup 45 In-store In-store 50 156 14 20 14 64 113 6 36 55 20 354 342 370 112 115 109 4Q 2019 4Q 2020 4Q 2021 2019 2020 2021 Source: Company data 12
Slide 13: Regional breakdown
TRADING UPDATE: 4Q & 2021 South Volga North Urals Center Siberia Moscow (1) Including St. Petersburg Source: Company data 13
Slide 14: PJSC M.VIDEO contacts
TRADING UPDATE: 4Q & 2021 PJSC M.VIDEO artur.galimov@mvideo.ru pr@mvideo.ru +7 (495) 644-28-48 ext. 7386