Coca-Cola HBC AG · LSE:CCH
Coca-Cola HBC — Investor Day (May 2013)
22 slides from Coca-Cola HBC's investor day presentation, May 31, 2013
Slide 1: Strategy Deep-Dive
Strategy Deep-Dive Dimitris Lois CEO Michalis Imellos CFO Coca-Cola HBC 1
Slide 2: Agenda
Agenda Introduction Session 9:00-9:40 The Opportunity CEO, Dimitris Lois Key Country Dynamics 9:40-10:00 Key Financials Group CFO, Michalis Imellos 10:00- 10:30 Q&A 10:30-11:00 Coke Break Second Session 11:00 -11:45 Strategy Deep-Dive CEO, Dimitris Lois Group CFO, Michalis Imellos 11:45-12:30 Russia
Slide 3: Our Strategic Framework
Our Strategic Framework The Coca-Cola Company our partners Community Consumer Customer Cost Trust Relevance Preference Leadership
Slide 4: The 4C's are key pillars of our strategy
The 4C’s are key pillars of our strategy Consumer Customer Community Cost Relevance Preference Trust Leadership • Brand Priorities • Joint Value • Wellbeing/ • Infrastructure Creation Responsible optimization • OBPPC Marketing • Customer Care • Cost Ownership • Single Serves Centers • Social Equity
Slide 5: Consumer Relevance
oy Win The Coca-Cola Company our partners -ommunit Consumer Customer Cost Relevance Preference Leadership Consumer Relevance
Slide 6: We have clear category priorities: Sparkling, RTD-Tea and Energy
We have clear category priorities: Sparkling, RTD-Tea and Energy Drive Growth in: RTD-Tea Sparkling • Leverage Trademark Coca-Cola with • Focus on increasing market focus on Regular and Zero penetration and trial • Increase per capita consumption • Bring new people to the category • Further grow Fan
Slide 7: Driving Trademark Coca-Cola is a key priority
Driving Trademark Coca-Cola is a key priority 7
Slide 8: Package mix - Channel Mix: Driving revenue per case growth
Package mix- Channel Mix: Driving revenue per case growth Package Mix* Channel Mix* Single-serve Multi-serve 40% 60% Immediate Consumption Future Consumption 30% 70% Category Mix* Pricing RTD Tea O ther still Juice 5% 1% 6% Water 20% Sp arkling b everages 62% Low calorie s p arkling b everages 8 6%
Slide 9: Creating value while addressing affordability
Creating value while addressing affordability For each Occasion The Relevant Brands Appropriate Packages At the right Prices In The Target Channel 9
Slide 10: Every shopper is unique
Every shopper is unique Two shoppers in the same store. Buying Coca-Cola may be the only thing they have in common… How can we better understand and then Maria address their needs? Tom 10
Slide 11: Every package has a role
Every package has a role EVERYDAY SHOPPING ZONE FREQUENCY Meat, cheese, Basket Incidence pasta, frozen food, entrance zones PET 1.5L IMPULSE SHOPPING ZONE INCIDENCE Chips, sweets, alcohol, cash desk zone, bread, dairy products Cans & Pet 500ML BIG FAMILY SHOPPING ZONE UPSIZE Beverage section, pallet
Slide 12: Customer Preference
Play Win The Coca-Cola Company our partners Customer Preference
Slide 13: We are creating value for our Customers
We are creating value for our Customers Joint Value Right Execution Creation Daily Enabler Customer Care Hellenic Good Center Morning Meeting 14
Slide 14: Community Trust
Pla to y Win With The Coca-Cola Company our partners h a ve yr ) Community Consumer Customer Cost Trust Relevance Preference Leadership 15
Slide 15: Making good progress towards our sustainability goals
Making good progress towards our sustainability goals Water use ratio Landfilled waste l/lpb g/lpb - 21% - 70% from from 2004 2004 baseline baseline CO2 ratio Waste ratio Gr/lpb gCO2/lpb -39% -30% from from 2004 2004 baseline baseline Further details on our sustainability goals and initiatives can b
Slide 16: An industry leader in Sustainability
An industry leader in Sustainability Included for a fourth consecutive year in both the Dow Jones Sustainability World Index and Member 2010/11 Dow Jones STOXX Sustainability Index. Listed on the FTSE4Good index GRI A+ In 2010: The only European non-alcoholic ready-to-drink beverage company to achie
Slide 17: Responsible Marketing
Responsible Marketing Building Beverage Benefits • Comprehensive Nutritional Information • Front of pack energy labels • Booklets / posters to inform consumers • Offer greater choice • No preservatives, natural colorants • Promote active healthy living Removing Misconceptions • Artificial products w
Slide 18: Cost Leadership
With =." Ss eo Win The Coca-Cola Company our partners h S al Cost Leadership 19
Slide 19: Shared Services Centre enables to centralise and standardise processes
Shared Services Centre enables to centralise and standardise processes Benefits: Standirising • Leverage SAP benefits processes • Improve productivity • Enhance business support • Improve internal control / governance Consolidating • Enable local management to focus on synergies value added activiti
Slide 20: Infrastructure optimisation
Infrastructure optimisation Number of plants Number of distribution centres Number of warehouses -24% -7% -8% since 2008 since 2008 since 2008 1. The right physical distribution network 2. Leverage scale by exploiting collaborative opportunities 3. Efficient solutions matching customer/channel requi
Slide 21: In Summary
In Summary 22
Slide 22: Well-positioned for Sustainable Success
Well-positioned for Sustainable Success • Strong track record of winning in the marketplace • Commercial strategy focused on profitable volume growth • Focused on cost leadership • Solid free cash flow generation and working capital improvement • Operating in a territory that offers significant medi