Lindex Group Plc Class B · OMXHEX:LINDEX
Lindex Group Plc Class B — Stockmann — Investor Day (September 2011)
27 slides from Lindex Group Plc Class B's investor day presentation, Sep 7, 2011
Slide 1: Introduction to Stockmann Nevsky Centre
Introduction to Stockmann Nevsky Centre Tove Westermarck Director of Russian department stores
Slide 2: St Petersburg facts
St Petersburg facts St Petersburg Moscow Population 4 869 600 11 551 930 Area 1 439 sqm 1 091 sqm Average monthly salary 686 EUR 1 005 EUR (Dec 2010) The volume of sales area 4.1 mill sqm 7.7 mill sqm (Dec 2010) 0.84 sqm/inhabitant 0.66 sqm/inhabitant Share of total retail 5% 24% revenue in Russia (
Slide 3: Russian consumer market
Russian consumer market • The middle class is growing: Total middle class in Russia approx. 20–30% of population Estimated to grow to approx. 40% in 2015 ‒ Income level >25 000 EUR per year 35 million households earning >12 000 EUR per year 40 million in 2014 21 million households earning >20 00
Slide 4: In 2006 a land plot was bought
In 2006 a land plot was bought CMD 7.9.2011 4
Slide 5: Construction started in December 2008
Construction started in December 2008 CMD 7.9.2011 5
Slide 6: Stockmann Nevsky Centre (SNC) in 2011
Stockmann Nevsky Centre (SNC) in 2011 CMD 7.9.2011 6
Slide 7: SNC in brief
SNC in brief • Opening on 11 November 2010 • Total gross area 98 000 sqm ‒ Shopping centre leasable area 20 600 sqm ‒ Department Store area 20 000 sqm ‒ Leasable office area 5 500 sqm • Undergroud parking in 3 levels ‒ 560 places 23 000 sqm • Technical & public area 28 900 sqm • 78 commercial tenant
Slide 8: SNC target group
SNC target group • 84 000 passengers/day at Vostannya metro station • 118 000 cars/day at Nevsky Prospekt and 85 000/day at Ligovsky CORE TARGET GROUP • 1.9 million (51% women, 49% men),16–45 year old city people, upper middle class income level SECONDARY TARGET GROUP • Age 46–55 • Upper middle clas
Slide 9: SNC success factors
SNC success factors • City centre location • Stockmann brand • Stockmann department store with a full scale food department • Strong shopping centre concept • Unique, international standard milieu and atmosphere • Parking facilities • High safety standards CMD 7.9.2011 9
Slide 10: Unique shopping experience in the very city center
Unique shopping experience in the very city center CMD 7.9.2011 10
Slide 11: SNC marketing concept
SNC marketing concept • Slogan: New culture of shopping • Main medias for 2011 are TV and outdoor • Attractive ”buzz creating” events ‒ Fashion shows ‒ Shopping night ‒ Celebrity visits CMD 7.9.2011 11
Slide 12: Events in SNC
Events in SNC CMD 7.9.2011 12
Slide 13: SNC floors
C) SNC floors 8 /9 Offices Restaurants, Yoga centre, fitness centre, beauty salon, dance studio Home, sports goods, food court Kids, electronics Women’s fashion Men’s fashion =—NO OQ 2G o Perfumery and cosmetics, accessories, optician's, gifts = Delicacy, pharmacy, laundry, travel agency, flowers ew
Slide 14: SNC tenants / share of leasable area
SNC tenants / share of leasable area CMD 7.9.2011 14
Slide 15: Tenant brand mix: Fashion, footwear, accessories (34 tenants)
Tenant brand mix: Fashion, footwear, accessories (34 tenants) • Approx. 9 000 sqm – 44% of leasable area • Largest tenants: CMD 7.9.2011 15
Slide 16: Children, electronics, home (18 tenants)
Children, electronics, home (18 tenants) • Approx. 4 500 sqm – 22% of leasable area • Largest tenants: 2 052 sqm 366 sqm 201 sqm CMD 7.9.2011 16
Slide 17: Health, beauty, services (12 tenants)
Health, beauty, services (12 tenants) • Approx. 3 600 sqm – 17% of leasable area • Largest tenants: CMD 7.9.2011 17
Slide 18: Restaurants and cafés (13 tenants)
Restaurants and cafés (13 tenants) • Approx. 3 500 sqm – 17% of leasable area • 1400 seating places • Largest tenants: CMD 7.9.2011 18
Slide 19: SNC Services
SNC Services • Info desk • Food court (2) • ATMs • Baby care facilities • Customer feedback • Lost and found • Parking • Resting areas • Toilets • Taxi pole • First aid room • Possibility for Wifi • Switchboard (run by DS) CMD 7.9.2011 19
Slide 20: SNC Parking
SNC Parking • 23 000 sqm of parking space in 3 levels • 550 parking places • 24/7 guarded • Easy and comfortable access from parking to Stockmann department store and Nevsky Centre by modern elevators • Services ‒ Modern payment and signage systems ‒ Pick-up point (Stockmann DS) ‒ Trolley park ‒ Inv
Slide 21: Actions to increase parking utilization rate
Actions to increase parking utilization rate • Parking information signage • Forbidden parking signage • Cooperation with authorities • Fences and illegal parking blocking CMD 7.9.2011 21
Slide 22: Stockmann department store in St Petersburg
Stockmann department store in St Petersburg • Stockmann’s flagship in Russia • Commercial space 20 000 sqm • Fashion, cosmetics, home products and food on six levels • Wide range of international brands from premium to medium-low segments; Stockmann’s own brands complete the selection • Best Delicat
Slide 23: Stockmann department store in St Petersburg
Stockmann department store in St Petersburg Sales division CMD 7.9.2011 23
Slide 24: Stockmann department store in St Petersburg
Stockmann department store in St Petersburg Customer division CMD 7.9.2011 24
Slide 25: Loyal customer development in St Petersburg
Loyal customer development in St Petersburg • Total amount of loyal customers: 127 000 • New loyal customers since the opening: 107 000 Monthly development of new loyal customers in St Petersburg CMD 7.9.2011 25
Slide 26: Crazy Days for the first time in St Petersburg in April
Crazy Days for the first time in St Petersburg in April CMD 7.9.2011 26
Slide 27: Nevsky 25 store opened on 29 August 2011
Nevsky 25 store opened on 29 August 2011 – a concept store of own brands CMD 7.9.2011 27