Pfizer, Inc. · NYSE:PFE
Pfizer — First Fridays Webinar Series: Medical Education Group Webinar #5 (September 2010)
31 slides from Pfizer's conference presentation, Sep 10, 2010
Slide 1: First Fridays Webinar Series: Medical Education Group (MEG)
First Fridays Webinar Series: Medical Education Group (MEG) Webinar #5 – September 10th, 2010 Series Goals (5) 1. To provide insights into how Pfizer’s Medical Education Group (MEG) functions – an operational overview 2. To share an up-to-date status of Pfizer’s MEG timelines and grant review cycles
Slide 2: Agenda and Today's Objectives
Agenda 1. Introduction 2. Topic One: Exploring the Value of Social Media for CME Professionals 3. Q and A Today’s Objectives (4) Upon completion of today’s call participants should be able to: 1. Describe how the processes of MEG are designed to support the Mission, Vision, and Goals of the group 2.
Slide 3: MEG Mission, Vision, and Goals
MEG Mission, Vision, and Goals VISION: Accelerating the translation of clinical science to quality patient care MISSION: To cooperate with health care delivery organizations and professional associations to narrow professional practice gaps in areas of mutual interests through support of learning an
Slide 4: Exploring the Value of Social Media for CME Professionals
Exploring the Value of Social Media for CME Professionals Evolution of Traditional Media 1400 1500 1600 1700 1800 1900 2000 Archiving Broadcasting Teaching 4
Slide 5: Revolution of Social Media - 2000
Revolution of Social Media - 2000 Î Networking, Sharing, and Learning Traditional vs. Social Media Traditional Media Social Media Reach Accessibility Private, controlled Public, open Usability Specialized Training Common skills Recency Days, weeks, months Virtually instantaneous Permanence Static, u
Slide 6: Social media are…
Social media are… • digital tools for sharing and discussing information among friends, followers, and (not so) like-minded. • transforming monologues into dialogues • defined by user- generated content (UGC) or consumer- generated media (CGM) 3 Ways SoMe Supports CME Professionals 1. Supporting the
Slide 7: SoMe To Enhance HCP Learning
SoMe To Enhance HCP Learning • 61% of adult patients look online for health information. • 50% of healthcare providers have used Wikipedia in practice. • By delaying adoption @susannahfox of social media, we failing to stop information-seeking HCPs from relying on less credible and @leeaase less reg
Slide 8: SoMe To Support CME Professionals
Research Agenda for Medical Education SoMe To Support CME Professionals • The learning and American Society of Training and Development quality-improvement communities outside of 1. Blogs enable community leaders to communicate ideas and best practices. CME are actively 2. Staff can use google alert
Slide 9: SoMe To Support CME Advocacy
SoMe To Support CME Advocacy • SoMe = the quickest, simplest, and most Alliance cost-effective channel for sharing these ACCME SACME successes. • By ignoring social CMSS media, we are missing out on the opportunity to share all of our success AAMC stories in an easily accessible channel that keeps u
Slide 10: Examples of SoMe Efforts within the Medical and CME Communities
Examples of SoMe Efforts w/i the Medical and CME Communities I. The Alliance for CME SoMe Working Group II. Mayo Clinic – Center for Social Media Alliance for CME SoMe Working Group “The Alliance serves as a community dedicated to improving healthcare through education, advocacy, and creative proble
Slide 11: Alliance for CME SoMe Working Group
Alliance for CME SoMe Working Group Working Group Roadmap: • people (who); • objectives (what); • strategies (why); • technologies (how) “We are trying to think through how we can remain engaged and committed to social media tactics for the long run and as technologies evolve. As is the case with th
Slide 12: Publicly Available SoMe Policies
Publically Available SoMe Policies Organization Title American Red Cross Online Communications Guidelines Cleveland Clinic Social Media Policy Harvard Law School Terms of Use Kaiser Permanente Social Media Policy Mayo Clinic For Mayo Clinic Employees Ohio State University Medical Center Philosophy o
Slide 13: Mayo Clinic's Social Media Story: Implications and Applications for CME Professionals
Mayo Clinic’s Social Media Story: Implications and Applications for CME Professionals Lee Aase (@LeeAase) Director, Mayo Clinic Center for Social Media #MCCSM September 10, 2010 Mayo Clinic Medical Edge Syndicated News Media Resources 13
Slide 14: First Foray in New Media
First Foray in New Media • Existing Medical Edge radio mp3s • Launched Sept. ‘05; Downloads up 8,217 percent Oct. vs. Aug. Step 2: More, Longer Podcasts 14
Slide 15: Basic Social Media "Food Groups"
Basic Social Media “Food Groups” 15
Slide 16: Mayo Clinic Twitter page
MAYO. v Following © © cunic Ma’ oclinic Arizona GH) y' Home Profile Find People Settings Help Sign out Name Mayo Clinic Location Minnesota, Florida, Web hitp://www.mayocl... Bio Excellent integrated group health care practice. Acct maintained by @leeaase. Following not = ZUsts~ Hr endorsement. To re
Slide 17: Mayo Clinic YouTube channel
Y , EngISRY Tad Ge mayoriinie ~ | Account | Guckist | Hap | Son ou ‘Videos | Channels | Community | Upload Soarc Gy MAYO CLINIC We stele 9 Ha palinil core fire} Mayo Clinic's Primary Valu Videos | Favorites | Playlists | Groups | Friends | Subscribers | Subscriptions mayoclinic Joined: Juno 45, 2006
Slide 18: Two Case Studies
Two Case Studies You myelofibrosis video || Search Home Videos Channels Shows Myelofibrosis-Mayo Clinic GD Annotations Eaitor > © 00:09/10:27 «| sc a p> 52 Gy 4 ratings 2,784 views 18
Slide 19: Shrinking the 17-year lag between scientific discovery and adoption
Shrinking the 17-year lag between scientific discovery and widespread adoption in medical practice 19
Slide 20: Ulnotriquetral (UT) Ligament Split Tear Discovery
Discovery by Richard Berger, M.D., Ph.D. Dean, Mayo School of CME Ulnotriquetral (UT) Ligament Split Tear 20
Slide 21: Uploads
Uploads Yougiiy |_Searen Create Home Videos Channels Shows Subscriptions Y MAYO CLINIC a nseole 9 Mls patil e Favorites Mayo Clinic's Primary Playlists Flight Nurs} 145 views - 1 Peay Mayo Clini Bat eM Lupus-like f 137 views - 3 a Mayo Clini Myocarditid 180 views - 3 see all before and surgery for|
Slide 22: Mayo Clinic blog: Jayson Werth's Mayo Clinic Story
Gy MAYO CLINIC Mayo Clinic A blog with stories from patients, families, friends and Mayo Clinic staff « “Joe Clinic” — the model Mayo employee Coding Specialists at Mayo Clinic Florida » Jayson Werth’s Mayo Clinic Story By Lee Aase Wir Wir wy 1 Votes When Jayson Werth was struck on the wrist by a pi
Slide 23: USA Today
USA Today Nov 12, 2009 3031031-7 23
Slide 24: Surgeon separates Phillies player from wrist pain
Surgeon separates Phillies player pain ll #WRISTPAIN CONVERSATION Updated th go | Comment | Recommend eet See Pa By Mary Brophy Marcus, USA TC A few years ago, Phillies right field ‘Werth thought he had hit the end o ‘career. Chronic wrist pain had side ‘rom playing baseball with his then Los Angele
Slide 25: Patient testimonial on diagnosis and surgery
Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain -
Slide 26: What's Next? Potential CME Applications
What’s Next? Potential CME Applications • Enhancing existing courses and conferences • Course marketing, promotion • Deeper engagement beyond the automated response device • Qualitative feedback on a quantitative scale • Realizing the ideal of Continuous Professional Development and maintenance of c
Slide 27: Mayo Clinic Center for Social Media
Mayo Clinic Center for Social Media • Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere Grow social media use by Mayo Clinic Create resources for use at Mayo Clinic that can be shared with organizations wanting to use social media i
Slide 28: Social Media Health Network
Social Media Health Network • Associated with Center for Social Media • Membership group with access to Mayo social media training curriculum, resources • Community site to enable members to learn from each other, develop best practices and standards • Network launches late Sept. 2010; go to socialm
Slide 29: Resources: SoMe and Behavior Change; The Ultimate SoMe List
Resource II: SoMe and Behavior Change http://qwitter.tobaccofreeflorida.com/english/ Resource III: The Ultimate SoMe List http://ebennett.org/hsnl/ 29
Slide 30: Community Announcement; Until Next Time
Community Announcement http://www.MAACME.org Until Next Time…. 1. 2010 goal to improve dialogue with the CE community • Upcoming webinars: • October 1 – Invitations to be sent out around September 22nd • 11AM ET: Nov 5 – Dec 3 2. Alliance 2010 Annual Conference ‘Best of Sessions’ Webinars – Part 5 -
Slide 31: How can we help?
¢ MEG ) Medical Education Group
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