Marimekko Oyj · OMXHEX:MEKKO

Marimekko Oyj — Investor Day (September 2024)

14 slides from Marimekko Oyj's investor day presentation, Sep 11, 2024

  1. Slide 1: International awareness and brand love

    International awareness and brand love Sanna-Kaisa Niikko, Chief Marketing Officer 11 September 2024 © Marimekko 1

  2. Slide 2: Distinctive art of printmaking creates a strong point of differentiation

    INTERNATIONAL AWARENESS AND BRAND LOVE Marimekko’s distinctive art of printmaking and optimistic lifestyle philosophy create a strong point of differentiation in the global marketplace 11 September 2024 © Marimekko 2

  3. Slide 3: Engaging and creative marketing strategies build brand hype and fuel growth

    INTERNATIONAL AWARENESS AND BRAND LOVE Engaging and creative marketing strategies build brand hype and fuel accelerated growth across markets Creative 360 brand marketing Strong presence in strategies and fashion and design connecting Brand industry events Marimekko with Art of printmaking Ready-to-

  4. Slide 4: Global key city activations drive brand awareness and positioning

    INTERNATIONAL AWARENESS AND BRAND LOVE Global key city activations drive brand awareness and positioning while creating wider halo effect supporting all markets 1 2 Global and 3 4 Impactful and local brand Strong presence in experiential moments and Enriching fashion and design collaborations omnich

  5. Slide 5: Our dynamic store concept, the home of joyful Marimekko lifestyle

    OMNICHANNEL RETAIL EXPERIENCE AS HEART OF BRAND CULTURE Our dynamic store concept, the home of joyful Marimekko lifestyle and platform for visual activations and community events, is designed to be rediscovered again and again Inspired by the industrial architecture of our textile printing factory i

  6. Slide 6: Creative pop-ups and display points grow awareness and invite new customers

    OMNICHANNEL RETAIL EXPERIENCE AS HEART OF BRAND CULTURE Creative pop-ups and display points grow awareness and invite new customers to discover Marimekko 25 pop-ups and display points during H1 2024 11 September 2024 © Marimekko 6

  7. Slide 7: Global and local Marimekko moments grow and engage our customer community

    GLOBAL AND LOCAL BRAND MOMENTS AND COMMUNITY PROGRAM Global and local Marimekko moments grow and engage our customer community supporting sales acceleration Instagram post viewed over 650k times FOOH TO SURPRISE MARIMEKKO DAY IN TOKYO AND ENGAGE ART INSTALLATION MARIMEKKO DAY IN SHANGHAI AT LUX HELS

  8. Slide 8: Community program and social media channels invite customers to be part of our brand

    GLOBAL AND LOCAL BRAND MOMENTS AND COMMUNITY PROGRAM Community program and social media channels invite customers to be part of our brand story while supporting our commercial success Over 10k show guests during Marimekko day MARIMEKKO DAY SAKURA MOMENT IN HELSINKI IN TOKYO Nearly 11 million views o

  9. Slide 9: Fashion week presentations cement Marimekko's positioning and generate earned media

    FASHION AND DESIGN WEEK PRESENCE Fashion week presentations cement Marimekko’s positioning and generate global earned media 390M digital media impressions in key fashion titles 11 September 2024 © Marimekko 9

  10. Slide 10: Playful yet artistically credible brand gains strong PR and social visibility

    FASHION AND DESIGN WEEK PRESENCE Marimekko’s playful yet artistically credible brand lends itself to presentations that gain strong PR and social visibility around the world 3rd biggest media impact value after Bottega Veneta & Thom Browne 10,000 visitors during the week BAR UNIKKO AT MILAN DESIGN W

  11. Slide 11: Artist collaborations highlight thought leadership in art of printmaking

    ENRICHING COLLABORATIONS Artist collaborations within our collections highlight our thought leadership in art of printmaking 11 September 2024 © Marimekko 11

  12. Slide 12: Global and local brand collaborations drive brand awareness

    ENRICHING COLLABORATIONS Global and local brand collaborations leverage Marimekko’s recognizable art of printmaking and drive brand awareness also in potential new markets 11 September 2024 © Marimekko 12

  13. Slide 13: Disclaimer

    Disclaimer The following information contains, or may be deemed to contain, “forward-looking statements”. These statements relate to future events or our future financial performance, including but not limited to strategic plans, potential growth, expected capital expenditures, future cash sources a

  14. Slide 14: Marimekko Capital Markets Day

    MARIMEKKO Capital Markets Day 11 September 2024 © Marimekko 14

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