Booking Holdings Inc. Common Stock · NASDAQ:BKNG
Booking Holdings Inc. Common Stock — priceline.com — Goldman Sachs 5th Annual Internet Conference 2004
22 slides from Booking Holdings Inc. Common Stock's conference presentation, May 27, 2004
Slide 1: Goldman Sachs 5th Annual Internet Conference
2a 2°25 priceline.com’ Goldman Sachs 5" Annual Internet Conference May 27, 2004
Slide 2: Forward-looking statements notice
priceline.com —2 Priceline.com would like to remind you that this presentation contains forward looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not guarantees of future performance
Slide 3: Priceline.com
priceline.com a Priceline.com = Leading online travel brand = Growing business and earnings driven by: = Growth of online travel market = Product expansion/diversification = Marketing = Efficient cost structure = Travelweb acquisition provides new product (disclosed merchant hotel) and distribution
Slide 4: Historical Performance: Total Gross Bookings Growth
priceline.com Historical Performance Total Gross Bookings - YrfYr Growth 50.0% 40.0% 30.0% 20.0% 12% 10.0% 9% oom a 3003 4003 20.0% 1004
Slide 5: Historical Performance: Gross Profit Growth and Margin
priceline.com Historical Performance Gross Profit Yr/Yr Growth and Margin 40.0% 20.0% 32% yryr 30.0% 19.0% 20.0% 10.0% 8%. yelye 18.0% o.o% | _temyrye nox: 10.0% 4903 1904 oe 20.0% 16.0% Ga Gross Profit Yr/¥r Growth ———Margin
Slide 6: Products
priceline.com —2 Ss Products = Airline Tickets = Rental Cars = Hotel Rooms = Packages = Name-Your-Own-Price® discounted product with “opaque” trade- offs = Fixed-price, fully disclosed product (merchant and agency)
Slide 7: Priceline Airline Tickets
priceline.com a Priceline Airline Tickets = Priceline now offers product choice = Disclosed itineraries, carriers, etc. No trade-offs = Name-Your-Own-Price® product with deeper discounts and trade-offs = Expanding into retail allows Priceline to address a larger market opportunity = As Air is typica
Slide 8: Priceline Airline Tickets
priceline.com Priceline Airline Tickets NCES mnt tnt na ie
Slide 9: Product Metrics: Airline Tickets
priceline.com Product Metrics Total Airline Tickets - Yr/Yr Growth 40.0% 30.0% 20.0% 10.0% 0.0% 20.0% 30.0% 18% 40.0% 32h. 50.0% 44
Slide 10: Priceline Hotels - Name-Your-Own-Price
priceline.com a Priceline Hotels - Name-Your-Own-Price® = Significant discounts over Expedia, Hotels.com and Travelocity. Our median customer savings are: = 46% vs. Expedia = 46% vs. Hotels.com = 46% vs. Travelocity.com = Extensive, highest-quality inventory = Over 10,500 hotels representing every m
Slide 11: Priceline Hotels - Retail
priceline.com a Priceline Hotels - Retail = Travelweb.com = Founded by Marriott, Hilton, Starwood, IHG, Hyatt and Pegasus = Over 11,000 participating properties in merchant program = Distribution = Owned URLs: priceline.com, lowestfare.com, travelweb.com = Partners: Orbitz, WorldChoice, Rewards Newo
Slide 12: Priceline Hotels - Retail
priceline.com Sa a > 3 Priceline Hotels - Retail
Slide 13: Product Metrics: Hotel Room-Nights
priceline.com Product Metrics Total Hotel Room-Nights - Yr/Y¥r Growth 50.0% 43% ron 38 37% 35% 30.0% 20.0% 10.0% 0.0% 2003 3003 4003 1004
Slide 14: Priceline Rental Cars
Y) priceline.com —~ Priceline Rental Cars = Name-Your-Own-Price® = Top 5 Brands — Avis, Budget, Hertz, Alamo, National = Customers typically save at least 25% = Best price guarantee = Retail = Rentalcars.com and Breezenet.com retail rental car sites = New retail product = Retail choice for failed Na
Slide 15: Priceline Rental Cars
priceline.com Priceline Rental Cars RentalCars.com
Slide 16: Product Metrics: Rental Car Days
priceline.com Product Metrics Total Rental Car Days - Yr/¥r Growth 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2Q03 3Q03 4Q03 * Includes RentalCars.com, acquired in 3Q03 and Breezenet.com, acquired in 4Q03.
Slide 17: Priceline Vacation Packages
priceline.com a Priceline Vacation Packages = Over 115 destinations and 2,200 hotels and resorts = Air + Hotel + Rental Car packages = Product driven by hotel selection, quality and pricing = NYOP and retail choice searches broadest available inventory to find best deal
Slide 18: Priceline Vacation Packages
priceline.com Priceline Vacation Packages
Slide 19: Marketing
priceline.com a Marketing = Brand strength and offline execution meet competitive challenges = 2004 Campaign = Brand leverage = Consistent messaging = Savings and choice = Creative
Slide 20: Marketing
priceline.com Marketing February 11, 2004 (circ. 10844,269) TV GUIDE Insider Cheers & Jeers “CHEERS to Priceline.com for beaming up Star Trek veterans William Shatner and Leonard Nimoy in a new, out-of-this-world commercial. We just hope the ad's premise that Nimoy is repiacing Shatner as the compan
Slide 21: 2004 Outlook
priceline.com a 2004 Outlook = Favorable market conditions for travel generally and online channel shift = Momentum in new retail choice airline ticket product = Strong results in hotel and rental car = Increasing airline ticket demand and new retail choice product in packages brings accelerated gro
Slide 22: Searchable text section of graphics
Searchable text section of graphics shown above [ GRA PHIC] [LOGO] Goldman Sachs 5 th Annual Internet Conference May 27, 2004 CONFIDENTIAL INFORMATION • Property of priceline.com incorporated. All Rights Reserved. Pri celine.com would like to remind you that this presentation contains forward lookin
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