Sangoma Technologies Corporation · TSX:STC
Sangoma Technologies — The Session Border Controller: The Critical Component webinar (May 2013)
60 slides from Sangoma Technologies's conference presentation, May 16, 2013
Slide 1: The Session Border Controller: The Critical Component
The Session Border Controller: The Critical Component May 2013
Slide 2: Attendee Dashboard
© Sangoma Technologies 5/16/2013 Attendee Dashboard •Click plus [+] icon to expand Control menus Panel •Click minus [-] icon to collapse menus •Type and submit your questions in Questions the Questions Pane Panel •Located on the right hand side of your screen 2
Slide 3: Inside this Deck
© Sangoma Technologies 5/16/2013 Inside this Deck • About Sangoma • SIP Market • SBCs Demystified • Business Applications and Use Cases • Portfolio of SBCs • Sangoma Advantages • Summary 3
Slide 4: About Sangoma
© Sangoma Technologies 5/16/2013 About Sangoma • Industry pioneer with over 25 years of experience in communications hardware and software • Publicly traded company since 2000 – TSXV: STC • One of the most financially healthy companies in our industry – Growing, Profitable, Cash on the Balance Sheet
Slide 5: Broad Line of Great Products
© Sangoma Technologies 5/16/2013 Broad Line of Great Products • Voice Telephony Boards – Analog/digital/hybrid, WAN, ADSL, etc • Software Applications – NetBorder Express, Call Progress Analyzer… • Gateways – NetBorder SIP to TDM – SS7 to SIP • Wireless Products • Session Border Controllers • Micros
Slide 6: Vibrant Ecosystem of Clients & Partners
© Sangoma Technologies 5/16/2013 Vibrant Ecosystem of Clients & Partners Open Source Telephony Proprietary PBX and IVR Ready to use drivers for Sangoma boards Plug-in to major soft-PBX and IVRs Contact Center Carriers, Cloud, Data Ntwks OEM Integration with major software suites Proven Infrastructur
Slide 7: Innovation and Interoperability
© Sangoma Technologies 5/16/2013 Innovation and Interoperability Indian Army 7
Slide 8: SIP Trunking: The Market Driver
SIP TRUNKING: THE MARKET DRIVER
Slide 9: Defining SIP Trunking
© Sangoma Technologies 5/16/2013 Defining SIP Trunking • “The use of SIP service bundled in a familiar business construct to connect a PBX or gateway to the PSTN over the Internet” • An alternative to T1s, PRIs, and POTS lines • Pure SIP will allow you to make and receive calls worldwide and should
Slide 10: SIP Trunking Benefits
© Sangoma Technologies 5/16/2013 SIP Trunking Benefits • SIP Trunking allows companies to replace physical PSTN trunks with virtual, broadband trunks, deployed over data connections • Can be – Dedicated lines or shared connections – Internet connections – Burstable • Introduces more flexibility, mor
Slide 11: SIP Trunking Diagram
© Sangoma Technologies 5/16/2013 SIP Trunking Diagram Demarc RTP SRTP SIP / UDP SIP / TLS • SBC used to provide security between the two IP Networks • May also handle signaling interoperability • May also handle basic transcoding • Connection from PBX could be digital or analog 11
Slide 12: SIP Trunking & Hosted PBX
© Sangoma Technologies 5/16/2013 SIP Trunking & Hosted PBX • SIP Trunking is driving eSBC uptake – Replace physical PSTN trunk with IP based connection SIP Trunking Market – Improved ROI – Share with data – More flexibility CAGR: 22% 12
Slide 13: eSBC Growth
© Sangoma Technologies 5/16/2013 eSBC Growth • Infonetics: – Enterprise SBC market set to grow an average of 49% annually through 2013 – The market for eSBC jumped 60 percent in 2011 – Forecasts eSBC will reach $527 million globally in 2016 13
Slide 14: Integration at the Edge
— INTEGRATION AT THE EDGE 4) SANGOMA CONNECT WITH SANGOMA
Slide 15: Integration at the Edge
© Sangoma Technologies 5/16/2013 Integration at the Edge • Implementing innovative, cost-effective technologies at the edge of the network • Manage Uncertainty – Minimize Capital Investment – Leverage Existing Infrastructure – Mitigate Service Disruption • Still Deliver Advanced Services by connecti
Slide 16: SIP Trunking
© Sangoma Technologies 5/16/2013 SIP Trunking 16
Slide 17: Security
———— SECURITY 4) SANGOMA CONNECT WITH SANGOMA
Slide 18: Enterprise Security Threats
© Sangoma Technologies 5/16/2013 Enterprise Security Threats • Denial of Services – Call/registration overload – Malformed messages (fuzzing) • Configuration errors – Mis-configured devices – Operator and application errors • Theft of service / Fraud – Unauthorized users – Unauthorized media types •
Slide 19: Different from a Firewall
© Sangoma Technologies 5/16/2013 Different from a Firewall PSTN Internet ISP 19
Slide 20: Firewall Is Not Enough
© Sangoma Technologies 5/16/2013 Firewall Is Not Enough • Traditional firewalls cannot – Prevent SIP-specific overload / SIP DoS – Open/Close RTP media ports in sync with SIP signaling – Track session state and provide uninterrupted service – Perform internetworking or security on encrypted sessions
Slide 21: Why VoIP Brings More Risk
© Sangoma Technologies 5/16/2013 Why VoIP Brings More Risk IP-PBX IP IP-Phones SIP SIP • VoIP often carried across public networks • Calls can be placed and terminated on many devices – IP-Phones, smart phones, desktops, etc. • Threat level more like that of any internet device – Would you access th
Slide 22: Legacy TDM Connections
© Sangoma Technologies 5/16/2013 Legacy TDM Connections Legacy PBX PRI (T1) PBX, TDM Analog Endpoints BRI • TDM based phone calls take place on approved equipment connected to private networks run by the telco 22
Slide 23: SBC is a B2BUA
© Sangoma Technologies 5/16/2013 SBC is a B2BUA IP Phone UAS UAC IP-PBX Signalling Signalling UAC SIP UAS Media Media Media Ctrl Media Ctrl One Session / Call • SBC is a Back-to-Back User Agent • B2BUAs terminate sessions and re-initiates a new session on the other side • SBC is in the path for all
Slide 24: Interoperability
———— INTEROPERABILITY 4) SANGOMA CONNECT WITH SANGOMA
Slide 25: SIP Interop Challenges
© Sangoma Technologies 5/16/2013 SIP Interop Challenges • SIP (RFC3261) and Interoperability challenges – Largest RFC – Not a ‘super tight’ spec: • Should: 344 times • Can: 475 times • May 381 times • Option: 144 times – Lots of room for interpretation – SIP Endpoints end up with slight differences
Slide 26: Codecs
© Sangoma Technologies 5/16/2013 Codecs • Codecs encode and decode voice for network transmission • Sampling rate: Number of samples per seconds – The higher rate the better the quality • Quantization: Granularity of the representative data – The more granularity the better the quality • Bit rate =
Slide 27: Sample Codecs
© Sangoma Technologies 5/16/2013 Sample Codecs • G.711 (PCMU/PCMA, mu-law / A-law) – Narrowband – Sampling rate: 8 KHz (8000 times per second) – Bit Rate: 64 Kbps – Sample Time: 10ms, 20ms, 30ms, 40ms, etc • G.722 – Wideband – Sampling rate: 16 KHz (16000 times per second) – Bit Rate: 48kbps, 56kbps
Slide 28: Need for Transcoding Servers / Proxy
© Sangoma Technologies 5/16/2013 Need for Transcoding Servers / Proxy • I have a call for you 2 • What do you 4 • OK. I will broker support? the call on both ends 1 • I’m calling the 3 phone on the • I can do G.729 other side • I can do G.711 SIP SIP SIP SIP 28
Slide 29: Access Control
———— ACCESS CONTROL 4) SANGOMA CONNECT WITH SANGOMA
Slide 30: Who Gets in, Who Gets out
© Sangoma Technologies 5/16/2013 Who Gets in, Who Gets out • Policy and List Management – White Lists: Who always gets in or out – Black Lists: Who never gets in or out – Grey Lists: Who has restricted access • Very important as BYOD gets more traction 30
Slide 31: Resource Restrictions
© Sangoma Technologies 5/16/2013 Resource Restrictions • Bandwidth Usage • By Network – How much • By Application – When • By Person – From Where • By Location 31
Slide 32: The Simplified SBC
———— THE SIMPLIFIED SBC 4) SANGOMA CONNECT WITH SANGOMA
Slide 33: SBC Is The Front Door To Networks
© Sangoma Technologies 5/16/2013 SBC Is The Front Door To Networks • SBC controls entry (or not) to a network • Directs communication between end devices – This communication is called a session • SBC can do this because it Session: Communication between two SIP devices sits at the border between Bo
Slide 34: Sessions
© Sangoma Technologies 5/16/2013 Sessions • Signalling – Sets call path up, negotiates codec to be used, teardown • Media – Transports the voice or video • Media Control – Collect information on voice quality Signalling Session Media Legend / Lingo Signalling = SIP Media Control Media = RTP Media Co
Slide 35: Three ways that the SBC Protects the Enterprise Network
© Sangoma Technologies Three ways that the SBC Protects the 5/16/2013 Enterprise Network 1. DoS Protection. Prevent Denial-of Service (DoS) attacks from affecting network performance 2. Topology Hiding. Hide the topology of the network. This makes it much harder for hackers to access the system 3. E
Slide 36: Four ways that SBCs enable simple deployment and easy Interop
© Sangoma Technologies Four ways that SBCs enable simple 5/16/2013 deployment and easy Interop 1. SIP Normalization. Different vendors have different SIP implementations. SBCs can translate between these SIP variations 2. Transcoding. Converting between different codecs for the media stream 3. Enabl
Slide 37: Three ways that the SBC provides call access control
© Sangoma Technologies Three ways that the SBC provides call 5/16/2013 access control 1. BYOD. Users within an enterprise now expect to be able to make calls on many different devices. Malicious apps on those devices can facilitate toll fraud 2. Toll Fraud Detection. SBC manages all outbound connect
Slide 38: Business Applications and Use Cases
Vega Series SBC BUSINESS APPLICATIONS AND USE CASES
Slide 39: SIP Trunking
© Sangoma Technologies 5/16/2013 SIP Trunking 39
Slide 40: Remote Office Connection w/o VPN
© Sangoma Technologies 5/16/2013 Remote Office Connection w/o VPN 40
Slide 41: SBC For Hosted PBX
© Sangoma Technologies 5/16/2013 SBC For Hosted PBX • Advantages – Known demarcation point – Reduces interoperability issues/resource with core – Transcoding if required 41
Slide 42: Interworking with IP-PBX
© Sangoma Technologies 5/16/2013 Interworking with IP-PBX • Advantages: – All advantages of SBC for SIP trunks – Least Cost Routing – Resilience – Load Balancing 42
Slide 43: Lync Interworking with SIP Trunks
© Sangoma Technologies 5/16/2013 Lync Interworking with SIP Trunks 43
Slide 44: Poll
POLL 4) SANGOMA CONNECT WITH SANGOMA
Slide 45: Sangoma SBC Portfolio
— SANGOMA SBC PORTFOLIO 4) SANGOMA CONNECT WITH SANGOMA
Slide 46: Product Positioning
© Sangoma Technologies 5/16/2013 Product Positioning The most cost-effective, easiest to provision, and easiest to manage line of SBCs on the market 46
Slide 47: Product Highlights
© Sangoma Technologies 5/16/2013 Product Highlights • Scalability from 25-4000 Sessions/Calls • Four Models to meet specific deployment needs – Available Virtual Machine Model • A Single GUI/Provisioning Tool for all Models – Traffic Visualization Tools for easy analysis • Simple Licensing Model – N
Slide 48: Session Border Controllers
© Sangoma Technologies 5/16/2013 Session Border Controllers • Vega Enterprise SBC – 25-250 Sessions/Calls • Vega VM Enterprise SBC – 25-500 Sessions/Calls – Software Only/Virtual Machine Ready • Vega VM/Hybrid Enterprise SBC – SANGOMA EXCLUSIVE – 25-500 Sessions/Calls – SBC Maintained in VM – Media
Slide 49: Product Highlights – All SBCs
© Sangoma Technologies 5/16/2013 Product Highlights – All SBCs • Web GUI for ease of • QOS & QOE (Quality of Configuration and Deployment Experience) for Enterprise • Efficient Scaling from 25 to Networks 4000 Sessions/Calls • Encryption and Security – 1 session per voice call • Topology Hiding for
Slide 50: Vega Enterprise SBC
© Sangoma Technologies 5/16/2013 Vega Enterprise SBC • Enterprise Inter-Site • Hardware Based Networking and SIP Transcoding and Media Trunking Border Control Handling • Enables Local Security • Web GUI Configuration Management for SMBs and Smart Defaults for and Small Enterprises Simple Deployment
Slide 51: Vega VM Enterprise SBC
© Sangoma Technologies 5/16/2013 Vega VM Enterprise SBC • Supports 25 – 500 • All Other Features Sessions/Calls Comparable to Vega eSBC • Virtual Machine-Ready Appliance Software • Web GUI Configuration Tool and Smart Defaults • Software-Based Transcoding and Media Handling – Transcoding Will Impact
Slide 52: Vega VM/Hybrid Enterprise SBC
© Sangoma Technologies 5/16/2013 Vega VM/Hybrid Enterprise SBC • Supports 25-500 Sessions • VM/Hybrid Functions Exclusive to Sangoma – Maintains SBC In Software/VM – Media Functions are offloaded to an external Hardware Resource – Multiple external hardware resources cost-effectively enables up to 5
Slide 53: Advantages of the Sangoma Line of Session Border Controllers
ADVANTAGES OF THE SANGOMA LINE OF SESSION BORDER CONTROLLERS
Slide 54: Sangoma SBC Advantage
© Sangoma Technologies 5/16/2013 Sangoma SBC Advantage • Browser-Based GUI • VM and the VM/Hybrid Options • Simple Licensing – Simple per session licensing • No Per Feature, Per User or Per Codec licensing – Predictable SBC capacity and cost in every use case 54
Slide 55: VM and VM/Hybrid - Benefits
© Sangoma Technologies 5/16/2013 VM and VM/Hybrid - Benefits • VM • VM/Hybrid – For customers already using – SBC is maintained Virtual VMs, they do not have to add Machine with all associated another server to their benefits infrastructure – Offloading Media RTP to a – VM Infrastructure provides ha
Slide 56: Closing
———— CLOSING 4) SANGOMA CONNECT WITH SANGOMA
Slide 57: Summary
© Sangoma Technologies 5/16/2013 Summary • Sangoma has a wide range of flexible SBCs, scalable from small enterprise to large carrier • Easy licensing and field upgradeable • Full feature set • Cost effective compared to competition 57
Slide 58: The Sangoma Advantage
© Sangoma Technologies 5/16/2013 The Sangoma Advantage What differentiates Sangoma SBCs from the Competition? • Focus on Ease of Installation and Operation • Highly Reliable • 25+ years of industry experience • Professional support • Dedicated to Highest Quality Products at Reasonable Price Points 5
Slide 59: Contact Us
© Sangoma Technologies 5/16/2013 Contact Us • Sangoma Technologies 100 Renfrew Drive, Suite 100 Markham, Ontario L3R 9R6 Canada • Website http://www.sangoma.com/ • Telephone +1 905 474 1990 x2 (for Sales) • Email sales@sangoma.com 59
Slide 60: Thank You
———— THANK YOU 4) SANGOMA CONNECT WITH SANGOMA