Vend Marketplaces Asa · OSL:VEND
Vend Marketplaces Asa — Schibsted — Investor Day (2008)
22 slides from Vend Marketplaces Asa's investor day presentation, 2008
Slide 1: Regenerating and developing the VG Mediahouse
Regenerating and developing the VG Mediahouse Torry Pedersen, CEO VG
Slide 2: 1994 – One product – a compact newspaper
1994 – ONE PRODUCT – A COMPACT NEWSPAPER • Circulation: 386 137 • Readers: 1 381 000 • Profit: 218.5 MILL
Slide 3: 2002 – Still just a compact paper – has arrived
2002 – STILL JUST A COMPACT PAPER – HAS ARRIVED • Circulation: 390 510 • Readers: 1 571 000 • Profit: 270.3 MILL
Slide 4: Today
TODAY Akoloaisk London ql erover Shvana?’ Presiden HOE kineserne refofmer 5 SCHIBSTED LTD eT TO} eminisme
Slide 5: VG Nett today
@SUOUUE t ‘| RE ——— er , eee GRILL 47 SEPTEMBER = 1 Pe arrangerer vi den aller forste | yee atuot Rie) % POLITIKER' 7 partileder-debatten pa nett, : 4 % og DU stiller sporsmalene. a finne L : LAST OPP DINE det perfekte hotell N E T T Suk" 4 vipeosPoRSMAL NA! is “ a ; Bilder: Harry potter | Hetmine |
Slide 6: Today
TODAY • Circulation: ~ 291 000 • Readers: 2 015 000 • Profit: 365 mill
Slide 7: The crucial question for the newspaper
THE CRUCIAL QUESTION FOR THE NEWSPAPER • HOW TO SUSTAIN PROFIT IN A SHRINKING MARKET? FRONT END: PLATFORM DIVERSIFICATION BACK END: IMPROVED PRODUCTION EFFICIENCY
Slide 8: The crucial question for online
THE CRUCIAL QUESTION FOR ONLINE • HOW TO KEEP THE POSITION AND SECURE CONTINUED GROWTH? NEW PORTFOLIO INITIATIVES
Slide 9: The pillars for newspaper sale
THE PILLARS FOR NEWSPAPER SALE PRICE MARKETING DISTRIBUTION PRODUCT Estimated increased profit: 48 14 MILL
Slide 10: New initiatives to sell more at higher price to core readers
NEW INITIATIVES TO SELL MORE AT HIGHER PRICE TO CORE READERS PRICE MARKETING DISTRIBUTION PRODUCT Specific themes, occasions or season
Slide 11: The price equation
THE PRICE EQUATION 1990: 6.60 7.00 1997: 9.00 8.00 2007: 14.30 10.00 Source: McKinsey internal report VG
Slide 12: In pole position – weekly user sessions
IN POLE POSITION – WEEKLY USER SESSIONS 20 000 000 18 000 000 16 000 000 14 000 000 Aftenposten 12 000 000 Nettavisen 10 000 000 8 000 000 NRK 6 000 000 Dagbladet 4 000 000 2 000 000 0 VG Other news sites
Slide 13: The very best websites do one thing really, really well
THE VERY BEST WEBSITES DO ONE THING REALLY, REALLY WELL
Slide 14: News
NEWS Prefered place to be updated for Norwegians 15 - 29 Source: SOON-project by Synovate jan 07
Slide 15: The 9X theory
THE 9X THEORY • The average person will underweight the prospective benefits of a replacement by about a factor of three • and overweight by the same factor everything they're being asked to give up John T. Gourville
Slide 16: An ambition to breed a leading niche product yearly
AN AMBITION TO BREED A LEADING NICHE PRODUCT YEARLY 2005 2006 2007 A NEW PRODUCT IDEA 2008 OPERATED IN SEPARATE COMPANY WILL BE LAUNCHED IN NOVEMBER
Slide 17: Best Practice Sales VG
Best Practice Sales VG Cross Media Team Established Strengthen focus on ”VG ideas” Started 1. januar 2008 Two customers (Orkla og Landbruket) VGTV + VG print Common team, one from online and one from print Tailormade ad concepts utilizing Number of contacts increased from all VG platforms 25
Slide 18: Ads in 2009
ADS IN 2009 Sales Networks and technologies • More: X-Media, becoming even • Geotargeting will hopefully play a better in handling the really big part in the SMB strategy, albeit not companies a crucial one; geotargeting traditionally difficult due to little co- • New: Small and medium sized operati
Slide 19: Web-tv strategy
Web-tv strategy How? • More content Why? – Continued focus on core strategy • To sustain leading position as news – news clips site – Further develop unique content for web-tv (entertainment / • Online video is a crucial part of the feature..) content mix – Cooperation with established TV- • Online
Slide 20: Acquisition of Norwegian football web distribution rights (2009-2013)
Acquisition of Norwegian football web distribution rights (2009-2013) • A joint acquisition with Media Norge partners • Maximum joint exposure NOK 50 mill over 4 years (2009-2013) • Live matches (user payment) and highlights (ad-supported) • Football core content for VG Nett and video content crucia
Slide 21: The Gardener Challenge
THE GARDENER CHALLENGE Capital Markets Day Barcelona 08 A)CHIBSTED
Slide 22: Capital Markets Day Barcelona
Capital Markets Day Barcelona 08 ScHIBSTED