NIQ Global Intelligence plc · NYSE:NIQ
NIQ Global Intelligence — NielsenIQ — Fact Sheet (December 2022)
15 slides from NIQ Global Intelligence's fact sheet, Dec 6, 2022
Slide 1: 2022 Black Friday E-commerce Results
2022 Black Friday E-commerce Results In the Current Economic Climate December 6, 2022 3pm CET | 2pm GMT Roberto van Taunay, Commercial Leader E-Commerce Western Europe Zone Guillaume Coudry, Chief Customer Officer Foxintelligence © 2022 Nielsen Consumer LLC. All Rights Reserved.
Slide 2: The macro economic environment is faced with unprecedented change
The macro economic environment is faced with unprecedented change Rising raw material costs Supply chain delays & Increased Continued pandemic Ukraine crisis Soaring inflation disruptions Worker shortages interest rates conditions Price volatility Disruption in China Financial constraints Shifted Re
Slide 3: Everything is pointing to e-commerce continued acceleration
Everything is pointing to e-commerce continued acceleration 27% Shop online to get better deals as a strategy to balance grocery spend Source: NielsenIQ Consumer Outlook Survey July 2022 3 © 2022 Nielsen Consumer LLC. All Rights Reserved.
Slide 4: Did online shoppers in the top European markets rally for Black Friday this year?
Did online shoppers in the top 5 European markets rally for Black Friday this year? 4 © 2022 Nielsen Consumer LLC. All Rights Reserved.
Slide 5: Black Friday is the hottest day of the year in e-commerce
Black Friday is the hottest day of the year in e-commerce … but Amazon Prime Days are not to be taken lightly Black Friday online participation rate in EU5 Top 7 e-commerce days over the last 52 weeks Share of active online shoppers on Friday November 25, 2022 In value, between 29/11/21 (Cyber Monda
Slide 6: Black Week? Black Month? When did Black Friday actually start this year?
01-ott-22 02-ott-22 03-ott-22 04-ott-22 05-ott-22 06-ott-22 07-ott-22 this year? 08-ott-22 09-ott-22 © 2022 Nielsen Consumer LLC. All Rights Reserved. 10-ott-22 11-ott-22 12-ott-22 13-ott-22 14-ott-22 15-ott-22 16-ott-22 17-ott-22 18-ott-22 Source: Foxintelligence by NielsenIQ, all product categorie
Slide 7: Daily online purchases during Black Friday were twice as high as a regular day
On average, over the last year, daily online purchases during Black Friday were twice as high as a regular day in e-commerce Weight of the 10-day Black Friday period over the last 52 weeks online sales 6% 6% 5% 5% 5% Source: Foxintelligence by NielsenIQ, all product categories, services excluded 7 ©
Slide 8: This year Black Friday attracted more online shoppers than in 2021
This year Black Friday attracted more online shoppers than in 2021 Germany has the highest penetration & average online spend Black Friday (10-day period) online participation rate in EU5 100% = Active online shoppers over the last 52 weeks Average online spend per shopper during Black Friday 48% 46
Slide 9: Black Friday participation is particularly marked among Millennials
Black Friday participation is particularly marked among Millennials, while it is much lower among Generation Z Participation rate Average online shopper spend Generation B [ -1959] 36% 157 € Generation X [1960-1979] 46% 205 € Generation Y [1980-1994] 49% 206 € Generation Z [1995- ] 37% 147 € Source:
Slide 10: Which categories performed best online during Black Friday?
Which categories performed best online during Black Friday? 10 © 2022 Nielsen Consumer LLC. All Rights Reserved.
Slide 11: Electronics & Computers is the #1 category during Black Friday
Electronics & Computers is, as past years, the #1 category during Black Friday, except in the UK where it falls to #3 Category mix in value during Black Friday 2022 4% 3% 4% 2% 3% 6% 5% 7% 5% 5% FMCG includes: 10% 11% • Food 13% 21% 18% • Beverages 11% 11% • Personal Care 7% • Beauty 10% 13% 13% • B
Slide 12: FMCG increased its share in the 2022 online Black Friday edition
FMCG increased its share in the 2022 online Black Friday edition in all top 5 European markets Weight of FMCG in value over total e-commerce sales during Black Friday 2021 & 2022 FMCG includes: 2021 2022 • Food • Beverages • Personal Care 21% • Beauty 18% • Baby Products • Pets • Home Care 13% 11% 1
Slide 13: Within FMCG, Beauty & Personal Care had some of the strongest online sales uplift
Within FMCG, Beauty & Personal Care categories had some of the strongest online sales uplift during Black Friday Highest Black Friday online sales uplift for the top Beauty & Personal Care categories fragrances 3,2 dental care 3,7 fragrances 3,0 fragrances 3,7 fragrances 3,0 shaving and hair shaving
Slide 14: Closing thoughts
Closing thoughts • Despite current economic environment, Black Friday reached similar or higher levels in 2022, and more consumers are participating in Black Friday • Important to understand the mechanics / rules: • Not 1 day; rather period of 10 days of increased sales • Business critical across ca
Slide 15: Thank you.
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