Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q2 FY24 Earnings Presentation
24 slides from Bajaj Consumer Care's earnings presentation, 2023
Slide 1: Investor Presentation Q2 & H1 FY24
INVESTOR PRESENTATION Q2 & H1 FY24
Slide 2: Index
Index 1) Executive Summary 2) Business Highlights 3) Sales & Marketing 4) Financials
Slide 3: Executive Summary - Standalone
Executive Summary - Standalone Gross Profit after Topline EBITDA margin tax Q2 FY24: INR 228.7 Crs Q2 FY24: 54.5% Q2 FY24: INR 38.8 Crs (17.0%) Q2 FY24: INR 38.4 Crs (16.8%) 0.5% YoY +270 bps YoY 21.9% YoY 20.9% YoY H1 FY24: INR 488.4 Crs H1 FY24: 54.6% H1 FY24: INR 86.9 Crs (17.8%) H1 FY24: INR 83.
Slide 4: Business Highlights
i} ie BUSINESS - HIGHLIGHTS
Slide 5: Brand Performance Highlights
Brand Performance Highlights ADHO NPD Value growth of ~2% in H1 FY24 with 4% Topline grew by 37% in Q2 FY24 and 19% in H1 FY24 Volume growth Bajaj 100% Pure Coconut Oil scaling up well with Large packs performed better than sachet consistent repeat offtakes across all channels and mid packs
Slide 6: Channel Performance Highlights
Channel Performance Highlights General Trade Organised Trade International Business Topline declined by low single Registered growth of 27% in On a consolidated basis, IB digit in Q2 FY24 H1 FY24. Saliency at 24% grew by 21% YoY in H1 Urban continues to do well • Modern Trade grew by 27% in
Slide 7: Sales & Marketing
SALES & MARKETING
Slide 8: ADHO: Pack restage and new pack launches
ADHO: Pack restage and new pack launches 190 ml PET BOTTLE 700 ml SCALE UP Exclusive National roll out of Distribution thrust 750 ml Exclusive 190 ml PET to behind 700 ml in GT to launch for Flipkart increase distribution upgrade consumers of large bottles from 475 ml
Slide 9: ADHO: Digital Media Initiatives
ADHO: Digital Media Initiatives Community Marketing Influencer Marketing Driving Social Conversations via Topical Content Total communities reached : 550+ Reach of 2 Crores plus generating buzz 300+ Influencers deployed in Q2 | Total Reach: 2 crores amongst the target audience with reaching out to 4
Slide 10: Almond Drops Extensions Portfolio
Almond Drops Extensions Portfolio
Slide 11: Almond Drops Extensions: New Launches in Q2
Almond Drops Extensions: New Launches in Q2 Bajaj Almond Drops Body Lotion Bajaj Almond Drops Shampoo Bajaj Almond Drops Conditioner Launched in August 2023 Launched in August 2023 Long Lasting Moisturization 10X Hairfall Reduction RTB - Almond Oil & Vitamin E RTB - Almond Oil & Vitamin
Slide 12: Bajaj 100% Pure Coconut Oil
Bajaj 100% Pure Coconut Oil Gradual roll out of comprehensive range across bottles, jars and 1 litre can at various price points to meet consumer requirements across all channels Consumer offtake and distribution buildup has been scaling up well across the country, overall distribution has now r
Slide 13: Bajaj 100% Pure Coconut Oil Initiatives
Bajaj 100% Pure Coconut Oil Initiatives Scale up in Maharashtra MT Activation Digital Media in HSM TV + Digital Support; 12% SOV on TV Reach of 55%+ with frequency of 5 on Youtube Digital Audience across HSM On Ground Rural Activation Visibility and Sampling Interventions at major Modern Trade C
Slide 14: Ethnic Range Update - Bajaj 100% Pure Henna
Ethnic Range Update - Bajaj 100% Pure Henna Launch completed across all channels Category Placement- Response has been encouraging on the back of good In store activation Execution Rs. 5 pack launched in UP and Bihar for GT in October to increase penetration Visibility using branded bins dur
Slide 15: Strategic Pillars – Achieving Strong and Sustainable Growth
Strategic Pillars – Achieving Strong and Sustainable Growth ADHO continues to grow - Pack restage and new pack launches, increased investment in both Conventional and Digital Media Non ADHO Hair Oils portfolio scaling up well - Consumer offtake and greater distribution reach, market share gains
Slide 16: ESG - Focus on resource optimization and reduction in wastages
ESG - Focus on resource optimization and reduction in wastages Reduced consumption of Water through conservation measures Reduction in specific water consumption by 40% in Guwahati and 60% in Paonta in H1 FY24 Reduced consumption of Energy through energy optimization and energy efficiency improvem
Slide 17: Rewards and Recognition
Rewards and Recognition 46th CII National Kaizen ADHO wins Competition - GOLD for BTL Paonta Won Rural marketing GOLD & Guwahati bagged SILVER at 12th ASEF Award Asian Summit Ponta Unit wins Guwahati Unit wins GOLD Award at GOLD Award at Chapter QCFI, HCCQC- Convention on Quality 2023 Concepts (CCQC
Slide 18: Financials
Daal conser cane
Slide 19: Standalone Q2 and H1 FY24
Standalone Q2 and H1 FY24 Material Cost Employees Cost ASP Other Expenses 48.2% 45.4% 45.5% 18.2% 9.6% 10.4% 16.4% 16.7% 11.9% 11.9% 9.4% 11.4% Q2 FY23 Q1FY24 Q2 FY24 Q2 FY23 Q1FY24 Q2 FY24 Q2 FY23 Q1FY24 Q2 FY24 Q2 FY23 Q1FY24 Q2 FY24 Material Cost Employees Cost ASP Other Expenses 12.0% 10.0% 18.4
Slide 20: Financial Performance – Q2 & H1 FY24 Standalone
Financial Performance – Q2 & H1 FY24 Standalone in INR. Crores Particulars Q2 FY23 Q2 FY24 YoY% H1 FY23 H1 FY24 YoY% Net Sales Value 227.6 228.7 0.5% 471.4 488.4 3.6% Other Operating Income 2.7 3.2 14.9% 5.7 7.6 34.7% Total Operating Income 230.3 231.9 0.7% 477.0 496.0 4.0% Cost of Goods sold 109.8
Slide 21: Standalone Balance Sheet as of September 30, 2023
Standalone Balance Sheet as of September 30, 2023 in INR. Crores Particulars 30.09.2023 31.03.2023 Particulars 30.09.2023 31.03.2023 ASSETS EQUITY AND LIABILITIES 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 45.6 45.8 (a) Share Capital 14.3 14.3 (b) Capital Work in progress 1.4 1.
Slide 22: Financial Performance – Q2 & H1 FY24 Consolidated
Financial Performance – Q2 & H1 FY24 Consolidated in INR. Crores Particulars Q2 FY23 Q2 FY24 YoY% H1 FY23 H1 FY24 YoY% Net Sales Value 229.7 231.7 0.9% 476.2 497.4 4.4% Other Operating Income 2.7 3.2 14.9% 5.7 7.6 34.7% Total Operating Income 232.5 234.8 1.0% 481.9 505.0 4.8% Cost of Goods sold 110.
Slide 23: Consolidated Balance Sheet as of September 30, 2023
Consolidated Balance Sheet as of September 30, 2023 in INR. Crores Particulars 30.09.2023 31.03.2023 Particulars 30.09.2023 31.03.2023 ASSETS EQUITY AND LIABILITIES 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 107.7 108.0 (a) Share Capital 14.3 14.3 (b) Capital Work in progress 27
Slide 24: Thank You
Thank You