15 slides from Intelligent Protection Management's investor presentation, Apr 26, 2011
Slide 1: Company Summary April 2011
SNA INTERACTIVE Company Summary April 2011
Slide 2: Disclaimer
Disclaimer ee This presentation is for discussion purposes only. The material is based upon information that we consider reliable, but we do not represent that it is accurate or complete, and it should not be relied upon as such. Certain statements in this presentation constitute "forward-looking st
Slide 3: Company Overview
Company Overview SNAP (OTCBB: STVI.OB) is a leading provider of social applications built on Facebook® platform focusing on “Dating” and “Location-Based Services” = SNAP was founded in 2005, is headquartered in New York City, and currently has 23 full-time employees = SNAP is one of the few publicly
Slide 4: Key Stats for SNAP on Facebook Platform
Key Stats for SNAP on Facebook® Platform ee ~40 million application installs (we have email addresses for a majority of users) ‘ = Growing by approximately 100,000 new installs and 40,000 new profiles per day) * ~17 million MONTHLY Active Users") and ~1.3 million DAILY Active Users?! = SNAP is a top
Slide 5: SNAP's Core Products
SNAP’s Core Products se = SNAP’s two main products are AreYoulnterested.com and WholsNear.com = Both products are built across multiple platforms enabling cheaper user acquisition through cross- promotion, as well as increased engagement and extensive reach 7 are YOu | whois? Facebook App Website Fa
Slide 6: AreYouInterested.com Traffic Growth
AreYoulnterested.com Traffic Growth PE rue ee AreYoulnterested.com Monthly Active Users AreYoulnterested.com Lifetime Total Installs 40 “40 million in 12 months Millions of Installs 30 SPO PPO CO OC OY OO gesegegesuezasig a Fh Mh PP SESLSSPSSSSSES AreYouinterested.com Feature Set = Simple photo brow
Slide 7: WhoIsNear.com Traffic Growth
WholsNear.com Traffic Growth PE CC WholsNear.com Monthly Active Users 1,000,000 750,000 Monthly Active Users 500,000 250,000 0 sno 1/010 aso aN fA. afd ant = Location-based social application with deep social integration = Launched Public Beta in February 2011 = Cross-platform Facebook, iPhone, mobi
Slide 8: SNAP's Key Success Factors
SNAP’s Key Success Factors = Comprehensive, Real-Time Analytics Dashboard = Multi-Platform Approach = Highly Effective User Acquisition Model
Slide 9: Comprehensive, Real-Time Analytics Dashboard
Comprehensive, Real-Time Analytics Dashboard aye = Customized in-house analytics platform to used to measure, A/B test, and analyze all of our products in real-time = Over 1,000 different metrics measured in real time enables rapid and extensive optimization and testing Graphical, comparative views
Slide 10: Multi-Platform Approach
Multi-Platform Approach te = AreYoulnterested.com and WholsNear.com are seamlessly integrated on the Web, Facebook, and iPhone for a single user experience across all platforms = Enables easy cross platform distribution for lower user acquisition costs = One user-base across multiple platforms provi
Slide 11: Highly Effective User Acquisition Model
Highly Effective User Acquisition Model ye = In-house system to manage user acquisition across thousands of campaigns on all products = Average Revenue Per User (ARPU) and costs measured in real-time across all demographics and classifications of users to determine ROI’s = ROIs measured in real-time
Slide 12: Financial Performance
Financial Performance we = 110% year-over-year revenue growth = Eight straight quarters of revenue growth = Q1 2011 was SNAP’s largest revenue total ever = Annual revenue run-rate of $11.1 million based on Q4 2010 revenue = Became a leading dating app with approximately $750,000 in “friends and fami
Slide 13: Future Growth Opportunities
Future Growth Opportunities se SNAP Raised Capital to Accelerate Business Plan = $8.5 million capital raise in January 2011 allows SNAP to put greater capital behind marketing for user growth and hire additional programming talent > Have already grown mobile team from 1 to 6 since January 2011 SNAP
Slide 14: Future Growth Opportunities (continued)
Future Growth Opportunities (continued) ye Employ the Social Gaming Model to Capitalize On Large Distribution Capability = With more than 40 million installs, we believe SNAP has the ability to employ the growth strategy that has been so successful in the social gaming industry: leverage a large eng
Slide 15: SNAP In The News: People Are Noticing...
SNAP In The News: People Are Noticing... Bloom berg December 23, 2010 ebook Friends in Search of Romance Drive App Growth” BUSINESS INSIDER January 7, 2011 “CHART OF THE DAY: Can’t Afford Goldman’s Facebook Stock? Here’s Another Way To Play Facebook” /NEW, YORK POST December 25, 2010 “Web’s love app