Psq Holdings, Inc. · NYSE:PSQH
Psq — Colombier Acquisition — SPAC Merger (June 2023)
33 slides from Psq's SPAC merger presentation, Jun 5, 2023
Slide 1: Investor Presentation June 2023
Proprietary & Confidential - Do Not Distribute Ameri c a ’ s Mar k e tplace I n v e s t o r P r e s e n t a tion J u n e 2 0 2 3
Slide 2: Disclaimer
Disclaimer 2 This presentation (“Presentation”) has been prepared in connection making an evaluation with respect to a proposed business combination (the “Transaction”) between Colombier Acquisition Corp . (“Colombier”) and PSQ Holdings, Inc . (“PublicSq . ”) . This Presentation does not purpo r t t
Slide 3: Disclaimer (continued)
While the information contained in this Presentation is believed to be accurate, no representation or warranty is given or made, express or implied, as to the achievement, reasonableness, completeness or accuracy of, and no reliance should be placed on, any projections, estimates, forecasts, analyse
Slide 4: Additional Information and Where to Find It
Additional Information and Where to Find It In connection with the proposed Transaction, on April 7 , 2023 , Colombier filed a registration statement on Form S - 4 with the SEC, which was subsequently amended on May 22 , 2023 , and which included a preliminary prospectus with respect to its securiti
Slide 5: Introduction to Presenters and Transaction Highlights
I n t r odu c tio n t o P r e s e n t e r s T r an s a c t i o n H i gh li g h t s T r a n s a c t i o n O v e r v ie w 1. Assumes no redemptions by CLBR public stockholders. Colombier Acquisition Corp Michae l Sei f e r t C E O & Chairman PublicSq. ▪ Colombier Acquisition Corp. (NYSE: CLBR), a spec
Slide 6: Colombier Leadership Team
Colombie r Le ade r shi p T e am ▪ F o u n d e r a n d C E O o f F a r v a h a r P a r tne r s , a boutique investment bank that has advised on over $3B of transactions ▪ 20 12 - 20 18 : M D an d t h e Glo b a l H e a d o f t h e Hedg e F und Advisory Business at Bank of America Merrill Lynch ▪ Cont
Slide 7: Mission and worldview statement
Great companies are not created. They rise as a force of conviction. They are rooted in a worldview, and if done right, they rarely ask us to believe – they are simply believable. As an idea grows into a movement, it changes hands. It moves from the founders to team members, early adopters, media, i
Slide 8: PublicSq. marketplace for patriotic Americans
1. Source(s): Statista: How proud are you to be an American (November 2022), GS Strategy Group: Responsible Corporate Leadership Survey (December 2019) 2. Sou r ce(s) : 5 W Consume r C ul tu r e R epo r t (2020) PublicSq. is the marketplace that empowers like - minded, patriotic Americans to discove
Slide 9: The PublicSq. Platform
Th e P ublicSq . Pl a t f orm 9 In less than eleven months since our nationwide launch in July of 2022, PublicSq. has become the largest values - aligned marketplace of pro - America businesses and consumers... and we’re just getting sta r ted. B y t h e N u mb e r s 55,000 + Businesses 1,000,000+ A
Slide 10: Impressive Growth And Engagement
Impressive Growth And Engagement Active Con s u m er Members Total Bu s i n e s s e s Avg Daily Unique Sessions (1) 89,843 January 2023 (2) 309,979 May 2023 (3) 1. “Avg Daily Unique Sessions” refers to the average number of unique IP addresses accessing app.publicsq.com on mobile (on iOS and Android
Slide 11: PublicSq. We Believe
[_] PublicSq. We Believe Weare united in our commitment to freedom and truth — that’s what makes us Americans. We will always protect the family unit and celebrate the sanctity of every life. We believe small businesses and the communities who support them are the backbone of our economy. We believe
Slide 12: Investment Highlights
L e adin g mission - dri v e n pl a t f orm conne c tin g p a tri o ti c Ameri c ans wi t h li k e - minde d busin e s s e s 1. Source(s): Americans’ Political Ideology: Gallup (2021) I n v e s tme n t Highlig h t s La r g e T A M o f e s tim a t e d 100M+ Ameri c an s inc r e asingl y igno r ed b y
Slide 13: Disconnect Between Corporate Values and Patriotic Consumers
1. Based on the latest private market valuation shown by PitchBook as of February 24, 2023 P r og r e ssi v e Priorities T r a d i t i o n a l , P r o - A m e r i c a V a l u e s 13 $ 9 58 B M k t Cap $15 . 4 B M k t Cap $ 6 50MM ᕭ M k t Cap $2 . 5 B M k t Cap $2 B M k t Cap Disconnect Between the V
Slide 14: Largest traditional-values-driven marketplace opportunity
Until now, there was no easy - to - access network for values - driven consumers to discover which of the 30M small businesses in the United States are run by business owners with traditional views. ᕭ Our mission: be the largest, traditional - values - driven marketplace in the country and we believ
Slide 15: How it Works: Businesses
When a new business owner signs up for our platform, they’re asked to confirm that they respect the core values of PublicSq. B y a ff i r m i n g t h i s , o u r b u s i n e s s e s a g r e e t h a t t h e y w i l l n o t s u pp o r t c a u s e s t h a t a r e i n di r e c t co n flic t wi t h ou r
Slide 16: How it Works: Consumers
Members download the app, create an account, and are able to search, shop and share values - aligned businesses in their local area and online. Not only does PublicSq. exist as a values - aligne d di r e c tor y , bu t w e ’ r e w orkin g t o ma k e the online shopping experience seamless as well. T
Slide 17: Significant Recent Progress
Significa n t R e ce n t P r og r e s s … An d W e ’ r e J u s t G e ttin g S t a r t e d Q 1 20 2 1 17 Q 4 20 2 1 P u b l i c S q . s t a r t e d i n a ga r age P r o t o typ e o f our ap p i n t e s ting, PublicSq. brand was finalized Q3 2021 Limi t e d r el e a s e ap p on iOS , And r oid , an d
Slide 18: How it Works: Our Outreach Program
A curated group of over 350 highly i n flue n tia l individual s h a v e been selected to act as ambassadors and influencers to advocate for our pla t f or m an d i t s co r e v alu e s . Our Outreach Program has an agg r eg a t e f oll o win g o f 60M + peopl e . Ambassadors and influencers are sup
Slide 19: Our Business Model
PS Q . Holding s Inc. PublicSq. App Data Trends & Consumer Habits Our D2C Products Increase in Revenue Ou r Busin e s s Model Th e P ublicSq . ap p s er v e s a s ou r primar y ec o s y s t em that connects freedom - loving consumers and busin e s s e s wi t h sha r e d v alue s i n o r de r t o c r
Slide 20: Our Target Consumer: Holly
Ou r T a r g e t Consumer : ”Holl y ” With over one million active members in our database, we’ve obtained data (consistent with our privacy policy) on wh o i s usin g ou r ap p – an d wh a t t h e y ’ r e l oo k i n g f o r . Meet “Holly”: A 37 year old, upper - middle class woman with two kids who
Slide 21: Our Roadmap to Success
O Our Roadmap to Success 24
Slide 22: 2023 Growth & Expansion roadmap
We plan to launch enhancements t o o u r o n l i n e sh o pp i n g f e a tu r e wi thi n t h e ap p an d a u s e r r e w a r ds program that we believe will co n ti n u e t o inc r e a s e t h e l e v e l o f convenience of the transaction experience. D2 C P r odu c t s PublicSq . 20 2 3 G r o w t h
Slide 23: Colombier Transaction Overview
Colombie r T r ansactio n O v ervi e w 23
Slide 24: Goal to be the premier exchange for a new parallel economy
Our g o al is t o be t he p remier e x change f or t he eme r gence o f a n e w p ar allel econo m y t h a t s er v e s p r o - Ameri c an consume r s and f uels t he g r o w t h o f t housands o f small and medium si z ed busin e s s e s with values similar to Rumble, Black Rifle Coffee, and Chic k
Slide 25: Pro forma equity and enterprise value
41.56M Total shares outstanding ˚ $10.00 Price per share $416 Equity value ($159) Less: net cash $258 Total enterprise value 1. Assumes none of Colombier Acquisition Corp. holders exercise redemption rights to receive cash from the trust account. This amount will be reduced by the amount of cash use
Slide 26: Executive Leadership
Michae l Sei f e r t Chief Executive Officer Michae l Sei f e r t i s t h e F ounde r , C E O , an d P r e side n t a t P ublicSq . Michae l i s a r e c o g n i z ed t h o u g h t - l e ad e r i n t h e areas of business development, politics, and culture. Michael has a proven track record of growth
Slide 27: Executive Leadership (continued)
E x ecuti v e Leade r shi p ( co n ti n ued ) Bria n Elkins Chief Technology Officer Bria n Elkin s i s t h e Chi e f T echnology Office r a t P ublicSq . H e ha s built , g r o wn, an d le d mo r e t ha n 150 + membe r c r o ss - functional hardware, software, program and project management, and gl
Slide 28: Post-Closing Board of Directors
P o s t - C l o s i n g B o a r d o f D i r e c t o r s Bla k e Ma s t e r s Director Blake Masters is an entrepreneur and investor . After graduating from Stanford and Stanford Law School, Blake co - founded a successful software sta r tup called Judicata . In 2014 , he co - authored the # 1 New Yo
Slide 29: Appendix
Appendix 29
Slide 30: Risk Factors
Risk F ac t o r s 30 PublicSq’.s business is subject to numerous risks, including but not limited to the following: PublicSq. has a very limited operating history, which makes it difficult to evaluate its business and prospects; To date, PublicSq. has not generated significant revenues or achieved p
Slide 31: Risk Factors (continued)
31 Unce r tain global macro - economic and political conditions could materially and adversely affect PublicSq.’s results of operations and financial condition; If PublicSq. fails to maintain adequate operational and financial resources, PublicSq. may be unable to execute its business plan or mainta
Slide 32: Colombier Risk Factors
32 Colombier is subject to numerous risks, including but not limited to the following: The risk that the business combination may not be completed in a timely manner or at all, which may adversely affect the price of Colombier’s securities; The risk that the business combination may not be completed
Slide 33: Search. Shop. Share. Investor Presentation
Proprietary & Confidential - Do Not Distribute Se a r ch . Sho p . Sha r e . I n v e s t o r P r e s e n t a tion J u n e 2 0 2 3