Halfords Group Plc · LSE:HFD
Halfords — Retail Week Conference (2010)
19 slides from Halfords's conference presentation, 2010
Slide 1: Meeting the CEO's Supply Chain Expectations
David Wild Chief Executive, Halfords Group plc Meeting the CEO’s Supply Chain Expectations 1
Slide 2: Supply Chain Objectives
Supply Chain Objectives A Customer Focussed Supply Chain delivers: 1. Cost efficient product availability 2. Competitive advantage • Driving sales • Reducing cost …an integral element of well run retail companies 2
Slide 3: Supply Chain Scope
Supply Chain Scope Supply chain isn’t just the DC to store - Head office Supplier to DC DC to Store Store to Customer Feedback 3
Slide 4: Agenda
Agenda The Customer focussed Supply Chain Halfords background Halfords Supply Chain challenges CEO expectations Supply chain scope Areas of focus Halfords key initiatives Impact of the web Summary 4
Slide 5: Halfords Evolution
Halfords Evolution A company on the move Halfords origins – small high street stores Out of town in Early 90’s IPO – July 2004 Dynamic independent retailer – 469 Stores + T/O £800 mill Unique and market leading mix of Motoring and Active Leisure products Broadening our customer base and
Slide 6: Halfords SC Challenges
Halfords SC Challenges Diverse product range with varying levels of complexity ICT Oil Tools Camping Batteries De-icer Bikes 6
Slide 7: CEO Expectations
CEO Expectations Seamless coordination working on behalf of our customers Maximise Shelf availability Flexibility and responsiveness Cost certainties Minimise Non value added activities Risk Lead times Inventory levels Cost Effective Availability - Competitive Advantage 7
Slide 8: Supply Chain Scope
Supply Chain Scope Supply Chain Isn’t just the DC to Store - Head office Supplier to DC DC to Store Store to Customer Feedback Current Challenges Solutions Drive Flexibility Control Costs Re-engineer 8
Slide 9: Areas of Focus: Head Office
Areas of Focus 1. Head Office Customer feedback and accurate forecasts MOQ management WSSI management Inventory targeting True end to end costs 9
Slide 10: Areas of Focus: Supplier to DC
Areas of Focus 2. Supplier to DC Flexible sourcing Increase direct sourcing Reduce lead time Supplier barrier stocks Increase container utilisation 10
Slide 11: Areas of Focus: DC to Store
Areas of Focus 3. DC to store Fleet best practice Store friendly deliveries Optimised delivery patterns and on time arrival Internet sales direct to customer 11
Slide 12: Areas of Focus: Store to Customer
Areas of Focus 4. Store to Customer Direct to Shelf – One touch Product fitting and build in store Staff rosters match peak customer flows Internet sales based on in-store collect 12
Slide 13: Halfords Key Initiatives
Halfords Key Initiatives Making SC a strategic Business tool Increases in direct sourcing Improvement in forecast accuracy Appropriate Minimum Order Quantities Seasonal planning end to end Shorter lead-times Launch and clearance protocol Leads to lower inventory Reduced storage/demur
Slide 14: Halfords Key Initiatives: Logistics Reconfiguration
Halfords Key Initiatives Logistics Reconfiguration Current Configuration Future Configuration Coventry Redditch 1 Redditch Redditch 2 Cowley Redditch 1 – 240k sq ft Redditch –240k sq ft Redditch 2 – 140k sq ft Coventry – 320k sq ft Cowley – 300k sq ft Redditch to Coventry – 32 miles Redditch to Cowl
Slide 15: A Cycle Trip
A Cycle Trip Top spec bikes at best value through supply chain excellence Design in collaboration with assembly and component partners Prototype production and testing in Taiwan Order placed with assembly partner - pre-set ETD and ETA Container factory loaded - shipped through Halfords Asia
Slide 16: Impact of the Web
Impact of the Web Dot Com will redefine the supply chain Direct to home – 20% of Sales Dominated by technology Low margin Relies on 3rd Party Delivery Can cause customer frustration Reserve and Collect – 80% of Sales Access to store Stock Files Drives store traffic Relies on accura
Slide 17: Impact of the Web: Supply Chain Implications
Impact of the Web 2 Supply Chain Implications Accurate stock files Good customer information Reliable delivery service Cost structures competitive Very wide assortments Supplier collaboration Delivery tracking data for customers 17
Slide 18: Summary
Summary Making the Supply Chain Customer Focussed Cost effective product availability Strategic discipline Collaborative and transparent Good data critical to flow Understand the advantages of risk vs margin Eliminate non value costs Engine for long term sustainable growth 18
Slide 19: Questions
Meeting the CEO’s Supply Chain Expectations Questions 19