Slide 1: 2025 Investor Day
2025 INVESTOR DAY
Slide 2: Disclaimer
Disclaimer This presentation of Spin Master Corp. (“Spin Master or “the Company”) contains certain statements, other than statements of historical fact, which constitutes "forward-looking information" within the meaning of certain securities laws, including the Securities Act (Ontario), and are base
Slide 3: We Play In a Large Global Playground
We Play In a Lar ge Global Playgr ound $55B G11 Toy Market (excl. Building Set) where we play Mobile Digital Games Market $90B Toy Market ~$300Bn $100B Global Market $25B Kids & Family, Puzzle, Simulation & Adventure Movies & where we play Entertainment Market 1 $96B $6B Kids Animation Show & Drama
Slide 4: Unique Ability to Deliver Play Experiences
Unique Abilit y t o Deliver Play Exper iences Acr oss Thr ee Compliment ar y Cr eat ive Cent r es Toys Leading Global Cr eat ing magical Childr en’s play exper iences Ent er t ainment Ent er t ainment for kids & families Company Digit al Games 4 ©2025 Spin Master. All Rights Reserved.
Slide 5: Spin Master Global Footprint
Spin Master Global Footprint Locations (City, Country, Mt ngguan, China Hai Phong City, Vietn full-time employees 29 offices @ Represents location on global map Headquarters © Ful-time employees by region 8 ©2025 Spin Master. All Rights Reserved (wan)
Slide 6: We are Prioritizing Where Growth Will Come From
We ar e Pr ior it izing Wher e Gr owt h Will Come Fr om CORE BRANDS SECURE CORE FRANCHISE Digital Games Entertainment Toys GROW THE CORE LAUNCH & GROW LICENSE PORTFOLIO GROW SUBSCRIBERS DEVELOP NEW CONTENT NEW BUSINESS DEVELOPMENT Disruptive Innovation 6
Slide 7: Entertainment
ENTERTAINMENT 7
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8
Slide 9: Live-Action Bakugan Feature Film in Development with Brad Peyton
LIVE-ACTION BAKUGAN FEATURE FILM IN DEVELOPMENT WITH BRAD PEYTON
Slide 10: Performance
PERFORMANCE UNITED STATES GLOBAL 78% Awareness among #1 Property on Nick Jr. 85% Awareness among kids in the U.S. across 13+ markets Top 5 Intl’ markets 86% 85% NAMED ONE OF THE MOST POPULAR KIDS' Likeability among BRANDS IN THE WORLD Likeability among kids in the U.S. For Kids 0-14 kids globally
Slide 11: Season 2 and Season 3
Season 2 and Season 3 US Only Each season 26 x 22’ 2 years: July 1, 2025 - June 30, 2027 Notes: • Rubble & Crew is a (6) month period • Amazon currently has S2 (26 eps) and movies. Renewal discussion July 2025. • Earlier seasons are where consumers typically enter into franchises, at the beginning!
Slide 12: Holiday '25 44-Min Special
HOLIDAY ‘25 44-MIN SPECIAL
Slide 13: Original 2025 Global YouTube Series
ORIGINAL 2025 GLOBAL YOUTUBE SERIES Inspired by the greatest rescues from 22 Episodes 6 Languages
Slide 14: Anticipated to Be an Unstompable Hit
ANTICIPATED TO BE AN UNSTOMPABBLE HIT! My, coe wNO ‘M0 NO MOVE, J JEWNIFER WUUSON MCKENNA GRACE FORTUNE FEINSTER y Theatrical Release Date e- 1/31/26
Slide 15: Rubble & Crew Continues to Build PAW
RUBBLE & CREW CONTINUES TO BUILD PAW + 27% Now Streaming on in Toys Y/Y R&C S1: 12/9/24 - 6/30/2025 (6 mos) PAW Patrol S2/S3 begins 7/1/25 – 6/30/27 (2 yrs) - SVOD Only #2 Series on Nick Jr PAW GVM jumped + 200M GVM (+10.2% Q4 ‘24 with K2-5 (US) Y/Y) in Dec 2024 due to SVOD, notably new Netfl ix view
Slide 16: Show Girls 6-9 on Netflix
GROSS VIEWING MINUTES* SHOW GIRLS 6-9 ON NETFLIX *Netflix Report. September 19, 2024 *Neilsen, US only as of November 2, 2023
Slide 17: Building a Global Franchise
BUILDING A GLOB SPIN MASTER IS COMMITTED TO BUILDING A SUCCESSUL EVERGREEN GIRLS FRANCHISE And we've only just begun... YEAR 1 - HERE’S WHERE WE ARE TODAY Music NFLX Vi Social Media wa 35M t BO Roblox YouTube 43M 215M ENGAGEMENTS ‘cheer REBLOX *LTD, Cumulative through 12/31/24
Slide 18: Legendary Summer
✦ Legendary Summer April 9, 2025
Slide 19: YouTube Drives Engagement Between Drops
YOUTUBE DRIVES ENGAGEMENT BETWEEN DROPS VIEWS* EXPANDING TO NEW CHANNELS IN 2025 ENGLISH (MAIN) SPANISH (LATAM) GERMAN FRENCH CHANNEL CHANNEL CHANNEL CHANNEL 300K Subscribers 29K Subscribers 7K Subscribers 32K Subscribers ITALIAN CHANNEL PORTUGUESE CHANNEL Coming in H1 Coming in H1 *Spin Master owne
Slide 20: +6 Million Streams
+6 MILLION STREAMS* NEW 11 SONGS SONGS IN 2025 Available in English, Spanish, German, French GIRLS & MOMS LOVE UNICORN ACADEMY MUSIC TOP PERFORMING PLATFORMS *Life to Date since November 2023 *Source: The Orchard, LTD through June 2024
Slide 21: Publishing
PUBLISHING NEW TITLES & FORMATS UNITS SOLD IN YEAR 1 AVAILABLE IN 10 LANGUAGES 18+ NEW FORMATS RELEASING IN '25 & '26
Slide 22: Expanding Unicorn Products
EXPANDING UNICORN PRODUCTS NEW TOYS AND CATEGORIES NEW DOLLS CRAFTS & GAMES & HALLOWEEN ORAL & PLAYSETS ACTIVITIES PUZZLES COSTUMES CARE
Slide 23: 2025 Marketing
2025 MARKETING Q1: BFFFF Magic Q2: Unicorn Aura Q3: Legendary Summer Q4: Holiday Magic BEST FRIENDS SOCIAL CAMPAIGN LEGENDARY SUMMER SPECIAL (NETFLIX) YOUTUBE SHORTS SERIES WINTER SOLSTICE SPECIAL (NETFLIX) FEBRUARY APRIL SEPTEMBER NOVEMBER SAPPHIRE CLUB EXPERIENTIAL & RETAIL EXPERIENTIAL HOLIDAY BR
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Slide 25: Toy Strategies
Toy St r at egies 1 Est ablish beachheads in Pr eschool, Wheels, Games and Int er act ive cat egor ies 2 Build por t folio of cor e, ever gr een t oy br ands 3 Expand licensed por t folio in key cat egor ies 4 Launch new br ands wit h disr upt ive innovat ion 5 Expand r et ail and geogr aphical foot
Slide 26: Why Category Beachheads?
Why Cat egor y Beachheads? 1 Est ablish beachheads in Pr eschool, Wheels, Games and Int er act ive cat egor ies Pr eschool Wheels Games Int er act ive 26 SOURCE: 2024 G11 Circana Data ©2025 Spin Master. All Rights Reserved.
Slide 27: Why Category Beachheads?
Why Cat egor y Beachheads? 1 Est ablish beachheads in Pr eschool, Wheels, Games and Int er act ive cat egor ies Pr eschool Wheels Games Int er act ive 27 SOURCE: 2024 G11 Circana Data ©2025 Spin Master. All Rights Reserved.
Slide 28: Spin Master Core Brand Portfolio
Spin Mast er Cor e Br and Por t folio 2 Build por t folio of cor e, ever gr een t oy br ands Pr eschool Act ivit ies Games Wheels Plush Int er act ive 28 ©2025 Spin Master. All Rights Reserved.
Slide 29: What Do Licensed Partners Want
What Do Licensed Par t ner s Want 3 Expand licensed por t folio in key cat egor ies 1. Global dist r ibut ion t hr ough owned subsidiar ies (no distributors) 2. Pr oven t r ack r ecor d of success 3. Toy cat egor y compet ency 4. Invest ment in innovat ion & mar ket ing suppor t 5. Infr ast r uct ur
Slide 30: Spin Master Growing Licensed Portfolio
Spin Mast er Gr owing Licensed Por t folio 3 Expand licensed por t folio in key cat egor ies 2025 2024 EVERGREEN 2025 2025 2025 30 ©2025 Spin Master. All Rights Reserved.
Slide 31: Why Invest in New Brands?
Why Invest in New Br ands? 4 Launch new br ands wit h disr upt ive innovat ion 31 ©2025 Spin Master. All Rights Reserved.
Slide 32: Spin Master Innovation Ecosystem
Spin Mast er Innovat ion Ecosyst em 4 Launch new br ands wit h disr upt ive innovat ion SPIN MASTER GLOBAL BRAND TEAMS Action Figures Vehicles Dolls and Interactive NEW Br and Preschool Gr oup Games and Puzzles Focused on New Plush Dedicated Resources Outdoor Category Agnostic Activity Toys True Dis
Slide 33: Expanding Our Brands Into Value Channels
Expanding Our Br ands Int o Value Channels 5 Expand r et ail and geogr aphical foot pr int 37,000+ Doors 33 ©2025 Spin Master. All Rights Reserved.
Slide 34: Melissa & Doug
Melissa & Doug 34 ©2025 Spin Master. All Rights Reserved.
Slide 35: We Are Driven by Our Purpose
We Are Driven by Our Purpose We believe in wholesome play that’s sparked by a child’s imagination and its endless possibilities. At Melissa & Doug, every product is designed with thoughtful details to inspire the kind of kid-powered play that will help children take on the world. Because when kids r
Slide 36: Consumers Love & Connect with Melissa & Doug
Consumers Love & Connect with 20,000+ 20+ Awards in 2024 5 Star Reviews We LOVE @melissaanddougtoys!! Thank you for all of the awesome memories Helping this speech therapist help Thanks to Melissa & Doug for creating such The ice cream set is a fave around here we’ve had and will continue to have! l
Slide 37: Brand Growth Strategy
Brand Growth Strategy Grow Melissa & Doug globally, solidifying its position as the most- loved developmental brand delivering wholesome, open-ended play. 1 2 3 4 5 Support & Scalable Innovate New Brand Commercial Grow the Core Platforms Categories Strength Growth ENABLERS People & Channel Supply Ch
Slide 38: Core Strength
1 Core Strength #1 #1 #1 #1 #1 Preschool Wooden & Preschool Preschool Children’s Learning Sustainable Food Play Role Play Puzzle Toys Brand 4 Years in a row! 4 Years in a row! 4 Years in a row! 4 Years in a row! 4 Years in a row! A B C D E A. Circana PS Kitchen & Food 2021 – 2024 D. Circana Children
Slide 39: Scalable Platforms
2] Scalable platforms wibter, WOW! Water WOW! BRUSH UP their skills ANYTIME, ANYWHERE E Metisse t Dosa Timeless Toys. Endless Possibilities Ta GVATER cOMPDEHTIAL (30)
Slide 40: Scalable Platforms: Blockables
2 Scalable Platforms: Blockables Trial Size Safari Animals Vehicles Farm Town Easter Basket / Stocking $19.99 $29.99 $29.99 $29.99 Stuffer $9.99 40
Slide 41: New Category Expansion
3 New Category Expansion M&D Ms. Rachel Items are Top 2 New items Fastest Growing Top Brand in Circana Other Toddler Toys in Circana Infant / Toddler Toys* Strategic Importance to grow Infant Line • Point of Market Entry • Expanding Consumer Base • Incremental Distribution • Less Seasonal Mix *Circa
Slide 42: Brand Marketing & Expansion
4 Brand Marketing & Expansion M&D Brand Strength Consumer Experiences > 1.1MM Brand Fans Engaged Influencer Flagship Retail Store in The Westchester Mall Commuity Inspiring Branded Presence w/ Our Retail Partners Loyal CRM Database Media Fan Favorite >1.2MM Subscribers Walmart (Bentonville) Indigo (
Slide 43: Commercial Growth & International Expansion
5 Commercial Growth & International Expansion • Drive brand cohesion at shelf to create a strong brand block in new markets International • Elevate consumer perception & enhance shopability Packaging Objectives • Leverage as sell-in story to support new distribution Current: New: Positive consumer r
Slide 44: A Gateway Brand Into The Toy Category
A Gateway Brand Into The Toy Category With A Portfolio That Grows With Your Child’s Development 44
Slide 45: Digital Games
oe in" ill DIGITAL GAMES — t-)
Slide 46: 2025: Our Strategic Priorities
2025: Our St r at egic Pr ior it ies Invest and prioritize Create a world-class tech Expand & grow our subscription in the future of Toca Boca platform business through Piknik We’re leaning into a year of focus & pr ior it izat ion in order to get back t o gr owt h in 2025
Slide 47: Digital Games Roadmap
Digit al Games Roadmap Live In Development Expanding our por t folio: heavily anchored around Toca Boca & Piknik
Slide 48: Our Journey So Far
Our Jour ney So Far … 048 2011 2014 2018 2022 Where we are today Looking ahead 1 BILLION+ downloads! Becoming the most relevant brand for Tweens Secure Toca Boca longevity - by establishing it for generations To foster generations of playful people who Brand Tracker Q3 Toca Boca World is play well t
Slide 49: 2024: Toca Boca World
2024: Toca Boca Wor ld Mooaar packs! 200 Million Streams with Conan We Experimented! 9 Home Designer Gray in only 60days! 18 experiments in total 8 Style Packs Impactful Pusheen & 3 Positive Hello Kitty 2 Trending Positive Partnerships! 6 Neutral 3 Mix 1 Negative 2 new features! We gave away 3 plays
Slide 50: Embracing Live Service
Embr acing Live Ser vice Continuously updating the game with new content, features and experiences that keep players engaged. LTV > CPA Always Community Driving Continuous Data Paid & Free World-class Performance Focussed Engagement Informed Content Drops Marketing All built & delivered on a world c
Slide 51: Global Player Network
Global Player Net wor k 2024 2024 2024 56.6M+ 263M+ Avg. Monthly Active Users Yearly Active Players 1Bn+ All Toca Boca Downloads Peak 63.2M in 2024 Toca Boca World = 445M+ Over 1 Billion downloads and growing!
Slide 52: Our Audience
Our Audience 90% of kids older than 2yrs old play video games. 75% of U.S. households own a gaming console (8-17) Source: National Library of Medicine, USA Government
Slide 53: Toca Boca Days
TOCA BOCA DAYS Hang Out, Connect, Fit In Engage in Spontaneous Play Explore a Quirky Universe Show Off Your Creations Now live in 6 mar k et s and expanding this summer!
Slide 54: Piknik represents a step-change in our business
Piknik Originator Catalog Scaled PaidUA Sago Mini School Sago Mini World Includes all subscription apps under Sago Mini p&l. Excludes Paw Patrol & Otsimo apps. Piknik r epr esent s a st ep-change in our business. Significant opportunity to fuel future growth.
Slide 55: Piknik
PIKNIK NEW: PAW Academy NEW: Coloring App NEW: Endless Learning NEW: Reading App ● Voice-over sell screens ● Free experience v2 ● iOS winback offers ● Offer experience ● Product Spotlight ● Child Profiles ● Recommendation engine ● Guest content Valentine’s / Summer Halloween Shops Treasures Golden W
Slide 56: Financial Overview
FINANCIAL | OVERVIEW Mark Segal EVP & Chief Financial Officer,
Slide 57: 2025 Outlook
2025 Out look Toy Gross Product Sales1 Revenue Adjusted EBITDA Margin1 2024 $2,232M $2,263M 20.5% Reported 2025 Toy Gr oss Product Sales Revenue to increase Adjust ed EBITDA Outlook to increase 4% to 5% 4% to 6% vcompared Mar gin of 20.0% to 21.0% compared to 2024. to 2024. as compared to 20.5% in 2
Slide 58: Financial Model Overview
Financial Model Over view Distinct but complementary financial models • Proven model for revenue, EBITDA and FCF generation Toys • Properties drive franchise growth v • Accretive to margins when monetized through Toys and Non-Toy Ent er t ainment Licensing & Merchandising revenue, and potentially Dig
Slide 59: Revenue Models
Revenue Models Traditional and evolving drivers across creative centres • Gross Product Sales • Global retail distribution – brick & mortar and e-commerce Toys • Producing and selling content to broadcasters globally – greenlight and v 2nd window distribution revenue • Royalty-based Non-Toy Licensin
Slide 60: Cost Structure
Cost St r uct ur e Focus on driving Operating Leverage • Sales allowances – operating efficiency, customer & geographic mix • COGS Toys • Sales & Marketing and efficient Supply Chain critical to winning v • Content production costs – Capitalized then Amortized (“COGS”) • Once content produced, low c
Slide 61: Margins
Mar gins • EBITDA • Range 15% - 17% Toys • EBIT v • Range varies widely depending on Content delivery cycle and Revenue Mix Ent er t ainment (Greenlight / 2nd Window / L&M) • EBIT • Range 20% - 30% depending on cycle of game delivery Digit al Games 61 ©2025 Spin Master. All Rights Reserved.
Slide 62: Capital Investments
Capit al Invest ment s Consolidated Capex: ~5.9% total revenue • Capital Light: do not own factories – flexible/less capex • Tooling – 1% or less of revenue Toys • Content production capital vintensive initially – tax credits/pre-committed revenues from production advances lower net capital outlay En
Slide 63: Capital Allocation
Capit al Allocat ion M&A Shar e Buybacks Dividends Debt • Targeted Tuck-In • 2024/5 NCIB • Doubled in 2024 • 0.7x end 2024 Acquisitions (2.9M shares / v • ±0.6x end 2025 2.7%) fully utilized Ent er t ainment • 2025/6 Balanced Appr oach wit h long-t er m mindset 63 ©2025 Spin Master. All Rights Reser
Slide 64: M&A Focus in 2025
M&A • Quality IP • IP with franchise potential • Unique talent/capabilities • Innovation potential • Leverage global platform Vent ur es Focus in 2025 on int egr at ing M&D and oppor t unist ic t uck-in M&A if st r at egic pr ior it ies ar e met – long t er m mindset 64 ©2025 Spin Master. All Rights
Slide 65: ©2025 Spin Master. All Rights Reserved.
65 ©2025 Spin Master. All Rights Reserved.