Canada Goose Holdings, Inc. · TSX:GOOS
Canada Goose — Investor Day (February 2023)
161 slides from Canada Goose's investor day presentation, Feb 7, 2023
Slide 1: Canada Goose Investor Day February 7, 2023
i CANADA GOOSE INVESTOR DAY FEBRUARY 7, 2023
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Slide 3: Welcome to Investor Day
Welcome to ~ Investor Day AMY “SCHWALM. ve, INVESTOR
Slide 4: Disclaimer
Disclaimer General Allreferences in this presentation to "Canada Goose’, the “Company’, ‘we’, “our’, ‘us’ or similar terms refer to Canada Goose Holdings Inc., together with its subsidiaries. This presentation has been prepared by Canada Goose solely for information purposes. This presentation does
Slide 5: Disclaimer continued
Disclaimer continued Forward-Looking Information This presentation contains, and any discussion during or following this presentation may include, forward-looking statements, including statements that refer to expectations, intentions, projections or other characterization of future events or circum
Slide 6: Disclaimer continued
Disclaimer continued Non-IFRS Financial Measures and Other Specified Financial Measures This presentation includes, and any discussion during or following this presentation may include, references to certain financial measures that are ‘non-IFRS financial measures’, including adjusted EBIT and net w
Slide 7: Agenda
Agenda CANADA GOOSE 10: 10: 10: 11: 11 12: O5A 20A 45A 380A :40A 40P 21S :40P :25P OPENING REMARKS Dani Reiss, Chairman & CEO ACCELERATE OUR CONSUMER-FOCUSED GROWTH Penny Brook, Chief Marketing & Experience Officer BUILDING OUT OUR DTC Carrie Baker, President REGIONAL PRESENTATIONS Paul Cadman, Pres
Slide 8: Canada Goose
CANADA GOOSE
Slide 9: Y
Y
Slide 10: We set the bar high.
We set the bar high. OPENING REMARKS! 14
Slide 11: Our luxury business model.
Our luxury business model. ANNUAL VERTICALLY ICONIC PRICE INTEGRATED ' CONTROLLED PRODUCT INCREASES SUPPLY CHAIN , DISTRIBUTION CANADA GOOSE OPENING REMARKS I
Slide 12: Performance Luxury
Performance Luxury Warmth Iconic nm Canada Goose —. Durability ranks in the Distinet 1 Craftsmanship Top 3 Stylish High Quality Exclusive CANADA GOOSE QRENING REMARKS 1 12
Slide 13: Performance Luxury is the sweet spot.
Performance Luxury is the sweet spot. CANADA GOOSE RENTING REMARKS 1 48
Slide 14: We're a bold, luxury brand that controls our own destiny.
We're a bold, luxury brand that controls our own destiny. CANADA GOOSH 0 RENTING REMARK SOT 14
Slide 15: $1.2B sales in FY2023E
$1.2B SALES IN FY2023E CANADA GOOSE OPENING REMARKS 1 15
Slide 16: Growing our wholesale partnerships
i, GALERIES (UY LAFAYETTE i “ Lahigi Ss = GROWING OUR CANADA GOOSE
Slide 17: The incredible opportunity ahead.
The incredible opportunity ahead. Wholesale POS (/100 for scale) ™ No.of Countries Retail Locations m Enabled Ecommerce CANADA GOOSE 29% OTC REVENUE 2 4 | | End of FY2017 68%! REVENUE 62 57 | : End of FY2023E' 80+ OPENING ~80% OTC REVENUE 100+ 100+ End of FY2028E' REMARKS 7
Slide 18: Strengthening our brand through DTC.
Strengthening our brand through DTC. $115 MILLION $800 MILLION! FY2017 DTC REVENUE FY2023E DTC REVENUE CANADA GOOSE | 1-Fomard-lookinginformation, See "Disclaimer"; DTC revenue lsexpetiedtobeinthehigh60sasa%oftotalinFY2023E == =. opENING REIMARKS | 48
Slide 19: We have robust manufacturing capabilities.
We have robust manufacturing capabilities. NORTH AMERICA EUROPE ASIA 78% 20% 2% CANADA GOOSE = S0uioe Tolal Finished Good's ManufacturedandPurchased) = ENING REMARKS 1 19
Slide 20: We expect significant growth by end of FY2028.
20% We expect evenue $0.9B significant ADJ. EBIT?2 growth by $3.0B' end of FY2028.
Slide 21: Accelerate Consumer-Focused Growth
CELERATE MER-FOCUSED GROWTH AC SU N CANADA GOOSE (exe)
Slide 22: Deepen relationships, products for women, focus on Gen Z
Slide 23: Opening Remarks
— CANADA GOOSE /_ OPENING REMARKS 1 23
Slide 24: More than double our current stores.
Slide 25: Opening Remarks
CANADA GOOSE OPENING REMARKS | 25
Slide 26: Driving year-round relevance.
Driving year-round relevance. CANADA GOOSE
Slide 27: Humanature
HUMANATURE KEEP THE PLANET COLD AND THE PEOPLE ON IT WARM git
Slide 28: A company good for the world.
A company good for the world. TARGET NET ZERO CARBON EMISSIONS BY END OF 20265! CANADA GOOSE OPENING REMARKS 28
Slide 29: Presenters
CARRIE JONATHAN w CHAIRMAN & CEO PRESIDENT EVP & CFO JOHN WOODY ANA PAUL = coo CPO PRESIDENT, NA PRESIDENT, APAG PRESIDENT, EMEA JESS DAVID CATHERINE NEIL j : GENERAL COUNSEL cto SVP, GROUP FINANCE CANADA GOOSE OPENING REMARKS | 29
Slide 30: Opening Remarks
OPENING REMARKS | 30
Slide 31: Exceeding Our IPO Plans
Exceeding Our IPO Plans $ MILLIONS IPO FY20 ACTUAL FY202 PERFORMANCE $ Revenue $629 $958 1.5x Adjusted EBITDA" $139 $263 1.9x +540 Adj. EBITDA Margin' 221% 27.5% bps CANADA GOOSE 0 ENING REMARKS 1 3
Slide 32: Delivering high quality, profitable growth
Delivering high quali “ | profitable gr sa He Ly : OPENING REMARKS | 32
Slide 33: Canada Goose
CANADA GOOSE
Slide 34: Accelerate Consumer-Focused Growth
ccelerate Pocuse Growt
Slide 35: Accelerate Consumer Focused Growth by...
Accelerate Consumer Focused Growth by... EXPERIENCE CANADA GOOSE ACCELERATE CONSUMER-FOCUSED GROWTH | 38
Slide 36: Canadian Warmth
Slide 37: Warmth in every interaction, expertise behind every recommendation.
Slide 38: Luxury shopping can be cold and austere.
Luxury shopping can be cold and austere. CANADA GOOSE = ~~ — AG GELERATE CONSUMER -FOCUSED GROWTH |
Slide 39: Democratizing the luxury retail experience
AP P R.O.A-CH®ANBIL E Weare _. democratizing the luxury retail —_ experience. ASPIRATIONAL CANADA GOOSE
Slide 40: Basecamp helps our community thrive.
Basecamp helps our community Thrive. MANADA GOOSE ####@F @pT = -— & ACGGELERATE CONSUMER -FOCUSED GROWTH |
Slide 41: Basecamp events
*BNovember 2022 Wiese Welling Workshop December 2022 Hoty Wreath Making Workshop 0 Canada bcos MAE CoC88 NBA ston fess ry20%0 Sustaabie dy be Desion Tax RATE CON MER-FOCUSED GROWTH | 4
Slide 42: Basecamp community
Basecamp i Community SY CANADA GOOSE ACCELERATE CONSUMER-FOCUSED GROWTH | 42
Slide 43: CANADA GOOSE = ‘ PRC CE CE RAT
CANADA GOOSE = ‘ PRC CELE RAT ‘Sm
Slide 44: 'Warm Up London' drove results.
‘Warm Up London’ drove results. 50% Week © 27% qV BASECAMP = || r iv YOY DECEMBER MEMBERSHIPS - : CANADA GOOSE ———— CEL ERATE CONSUMER -FOCUSED GROWTH | 44
Slide 45: A global brand that resonates across all ages
A slobalbrand th that . resonates across all ages around the world. > CANADA GOOSE ® ACCELERATE CONSUMER -FOCUSED GROWTH @ 45 Steee . arets se
Slide 46: Consumer survey data
= EE. AS . Z =. , ; ‘Soury Cateciatsoseticr eal survey M7202 ~ A : ~ = CANADA GOOSE Sosoa Soe a eoruthsea FY23P9 YTD - ACCELERAT E@CONSUM SBD G -~* THD “SRS o ~— a a
Slide 47: Women typically account for more than 60% of luxury spend.
Women typically account for more than 60% of luxury spend.
Slide 48: We will lean into style and versatility.
We will lean into style and versatility. CANADA GOOSE
Slide 49: ACCELERATE CONSUMER- FOCUSED GROWTH fondo Tie
ACCELERATE CONSUMER- FOCUSED GROWTH fondo Tie _* — Re
Slide 50: Focusing our stories on strong women.
Focusing our stories on strong women. NO COMPROMISES IN STYLE CANADA GOOSE ACCELERATE CONSUMER-FOCUSED GROWTH | 50
Slide 51: CANADA GOOSE i &
CANADA GOOSE i & ACGEBERATE CONSQUMER-FOCUSED GROWTH | S51 Len
Slide 52: Annie Leibovitz
1e Ann Leibovitz 52 -FOCUSED GROWTH CONSUMER ACCELERATE CANADA GOOSE
Slide 53: Collaborations: Reformation
CANADA GOOSE Reformation CANADA GOOSE ACCELERATE CONSUMER-FOCUSED GROWTH | 83
Slide 54: vAltagamia
vAltagamia
Slide 55: PA ef ed
PA ef ed a eA ; CANAD Gi G00sk
Slide 56: We have always been a purpose-led brand.
Slide 57: Canada Goose
CANADA GOOS
Slide 58: We drive relevance, we know cool.
© We drive relevance, we know cool. G UNION CONCEPTS | SNBA SN 7 CANADA GOOSE = —RWA “QM acceLreRaTe G@onsume -FOCUSED GROWTH | 58 a
Slide 59: Scaling up our digital content and media strategy globally.
Scaling up our digital content and media strategy globally. CANADA GOOSE
Slide 60: We have completely transformed our social media presence.
We have completely transformed our social media presence. CANADA GOOSE —————— CEL ERATE CONSUMER -FOCUSED GROWTH | 60
Slide 61: Delivering Canadian Warmth through our investment in CRM.
Delivering Canadian Warmth through our investment inCRM. CANADA GOOSE ACCELERATE CONSUMER-FOCUSED GROWTH | 6
Slide 62: Personalizing engagement through all touchpoints.
Personalizing engagement through all touchpoints. VALUE-DRIWEN EN'G|A GEMENT CANADA GOOSE
Slide 63: Reengagement drives revenue growth, product and cost optimization.
Reengagement drives revenue growth, product and cost optimization. CANADA GOOSE Source:CanadaGooseCRMAnaiytics = ACCELERATE CONSUMER -FOCUSED GROWTH | 63
Slide 64: Driving lifetime value.
Driving lifetime value. CANADA GOOSE ACCELERATE CONSUMER-FOCUSED GROWTH | 64
Slide 65: Nal
Nal CUSED @R CANADA: GOOSE
Slide 66: Accelerate Consumer-Focused Growth
ccelerate Pocuse Growt
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Slide 68: Bringing more Canada Goose to the world.
Bringing more Canada Goose to the world. QUALITY CANADA GOOSE
Slide 69: Build our DTC Network
Build our DTC Network Global brand strength Our approach to distribution Newchannels CANADA GOOSE
Slide 70: Our brand has never been stronger.
= oose rand ~ has never been stronger. CANADA GOOSE _ source:GiobalconsumerresearchconductedinOctober2022acrossBgeographies = BU LD OUR DTC NETWORK 1 70
Slide 71: The Performance Luxury lifestyle brand.
The Performance Luxury lifestyle brand. CANADA GOOSE BUILD OUR| DTG NETWORK 1 n
Slide 72: ds compares
ds compares . Sa) 172
Slide 73: Brand strength begins with brand awareness.
Brand strength bégins with brand awareness. GANADA GDOBE gM a i Oo ES IER Pe TSC D BURR QB IRG:S NOE T. WO; RK MEK) gs
Slide 74: Established awareness around the world.
Established awareness around the world. CANADA GOOSE Source CanadaGooseBrandHealhSuveyMay2022, BD OUR DTC NETWORK 1 7%
Slide 75: The most searched parka in our key markets.
The most searched parka in our key markets. CANADA GOOSE
Slide 76: Growth markets possess high purchase intent.
Growth markets possess high purchase intent from non-Canada Goose owners. CANADA GOOSE 27% 68%
Slide 77: We are still early in our global growth story.
We are still early in our global growth story. CANADA GOOSE BUILD OUR DTC NETWORK 1 7
Slide 78: Pursue continued global growth.
Pursue continued global growth. LARGE PENETRATION UPSIDE ACROSS MARKETS Select examples of local market penetration by country for Fall/Winter products (Unit sales per 1,000 addressable customers’) ACHIEVING 50% OF CANADIAN PENETRATION WOULD 3X UNIT DEMAND IN FALL/WINTER CATEGORIES. 15.9 France Ital
Slide 79: Estimated Outerwear market sizes across key geographies.
Estimated Outerwear market sizes across key geographies. TOTAL ADRESSABLE MARKET ivi BK P| “$1.2B “$39B CANADA GOOSE BUILD OUR DTC NETWORK |
Slide 80: All channels have distinct, complementary roles.
All channels have distinct, meaningful and complementary roles to play. EG@OMMERCE . | RETAIL WHOLESALE - «al ——aeN 4 CANADA GOOSE
Slide 81: Now in 57 countries and growing over the next five years.
Slide 82: Enhancing our digital platform.
Slide 83: Our focus and ecommerce roadmap.
Slide 84: Unlocking the endless aisle.
Slide 85: More than double our retail stores in five years.
Slide 86: Flagship store locations
Slide 87: Our store model.
Slide 88: Replicate best-in-class unit economics in every store.
Slide 89: Building upon and optimizing DTC efforts.
Slide 90: Best in class partners, influencers and trendsetters.
Slide 91: We will leverage wholesale to drive exclusivity and relevance.
Slide 92: Travel Retail presents a meaningful opportunity.
Slide 93: Our Travel Retail Roadmap
Slide 94: Recommerce: Generations
Slide 95: Driving DTC engagement through Recommerce.
Slide 96: Generations supports our Sustainable Impact Strategy.
Slide 97: Building Our DTC Network
Slide 98: Building Our DTC Network
Slide 99: Regional Presentations
Slide 100: North America
Slide 101: EMEA
Slide 102: Operations Overview
Slide 103: We control the end-to-end supply chain.
Slide 104: Manufacturing network evolution
Slide 105: Manufacture in the best factories in the world, with the right partners.
Slide 106: Luxury Materials Selected for Performance
Slide 107: Our Global Logistics Network
Slide 108: Operations Overview
Slide 109: Create New and Expand Existing Categories, Rapidly
Slide 110: Key Areas of Focus
Slide 111: Category Expansion
Slide 112: Product Evolution and Growth
Slide 113: Snow Mantra Effect
Slide 114: HWD
Slide 115: Outside Gear of the Year
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